Â
The following article was written by Startup Princess writer, Jessica Cryer.
We’re featuring Cherie so we can all get to know her better and also get excited about her upcoming speaking event at the Startup Princess Networking Tea Party February 13th in Provo, Utah. Cherie’s presentation will focus on presenting your most powerful IMAGE (how to look and prepare physically, emotionally, and mentally for a media interview, speaking event or business meeting)…as well as “being your best self!” Cherie’s media experience includes being on Oprah, besides all she did as Mrs. Utah! The event is $10. To RSVP, click here.
Aside from being a wife, mom of three and former
Mrs. Utah, Cherie Burton is the founder and president of Blue Rose Communications, a company devoted to helping women and girls discover their personal life missions and ‘divine feminity.’
After graduating with Honors from the University of Utah, Cherie began speaking publicly in schools and juvenile detention centers on adolescent relationships. She has held group therapist positions at a psychiatric hospital, a residential facility for teen boys, and a teen wilderness survival program. In 1997, Cherie began directing a support group for women who placed their children for adoption (birthmothers). For 2 years she directed and produced the Junior Miss Scholarship Program in her area and presented a series of workshops for 16 and 17 year-old girls on Self-Esteem and Confidence.
A self-professed ‘late-bloomer,’ Cherie decided to follow her childhood dream of competing in pageants. In 2004 Cherie was crowned Mrs. Utah with the social platform ‘Inspiring Greatness in Girls.’ She continued to speak about the importance of self-esteem in girls and women. Devastatingly, just three weeks before passing on her title of Mrs. Utah, Cherie’s sister Shawna committed suicide. “It changed everything,†says Cherie. But through this sorrow and grief a self-defining moment was born. Cherie realized she needed to be the ‘voice’ for Shawna and become an advocate for suicide prevention. Cherie has spoken publicly about suicide prevention on several occasions and was recently asked to sit on a State Suicide Prevention Council with the Utah Department of Human Services.
Blue Rose Communications is also a result of her passion to help women recognize their “greatness”. Her company offers a book authored by Cherie about how to cope with depression and even a 12 week personalized reformation program. Cherie has been a regular co-host on television and radio talk shows and has plans to author more inspirational books for women. She continues to teach the ‘lost feminine arts: Etiquette, Self-Presentation, Poise, Character Development, Leadership, Natural Beauty and Personal Mission Discovery.’
Cherie states, “We can create anything, and I mean ANYTHING, that we desire. I believe God implanted within us many glorious passions and gifts that we don’t often recognize as righteous desires. He largely wants for us what we want for ourselves.”
Enjoy meeting Startup Princess, Cherie Burton!
Name: CHERIE BURTON
Hometown: Hmm…I moved 14 times from birth through high school graduation. I’ll claim Douglas, Wyoming, as it’s the placed we stayed put longest!
Current Residence (City, State): Sandy, UT
Education: Bachelor’s Degree in Psychology, Minor Degree in Sociology
Professional Background: Mrs. Utah 2004, Author of the book “Where Depression Ends,“ Motivational Speaker, Mental Health Advocate with several Utah government and private Agencies, President of Blue Rose Communications, Founder of Emergence Training Seminars for Women
What you wanted to be when you grew up: A Mom and a Teacher
What you are: The sum total of my choices the last 38 years of walking this planet!
Company Website? www.BlueRoseCommunications.com
What inspired you? Women who were able to follow their dreams, ambitions and purpose while still meeting the needs of their families at a very high level.
How long have you been in business? Just over a year!
How did you fund it? Mainly through the revenue of my book sales.
Do you have a Fairy Godmother (or Mentor)? I have many. There isn’t really a woman out there who is doing exactly what I am doing, so I take tidbits from many women who inspire me and specialize in certain areas I feel drawn to study. I love women who are pioneering!
Do you belong to any Business Organization or Networking Groups? Startup Princess!
Current Business Challenge? Finding the women to attend my 2-day seminar. I know they’re out there, and I know that once that first group goes through this training, word will spread!
What are you doing about it? Networking with like-minded, generous women who catch my vision for women and share their contacts. Lots of cross-promotion in my “niche†market. Distributing fliers, too!
Favorite motivational quote: “It is our light, not our darkness that frightens us most…We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented and fabulous?’ Actually, who are you not to be? You are a child of God. Your playing small doesn’t serve the world.†(Marianne Williamson)
Family? I am the proud stay-at-home mother of 3 children, ages 6, 8 and 10 (2 boys and a girl). I have a wonderful, supportive hubby named Jeff.
If so, how do you balance family and business? The way I see it, very few women are operating in joy these days. When a woman truly “gets†her purpose and lives it, she exists in joy and by default becomes a kinder and more attentive mother. There are days I do nothing but live, eat and breathe my children. There are other days that working from home eats up huge chunks of my time. Both days, I am there for my kids and they know I love them. To me, that is balance.
Favorite Book? The Power of Intention by Wayne Dyer.
What do you do to relax? Read, take baths, watch movies, scrapbook
What do you want to change most about your world? Nothing. Our environments are exactly as we have created them…so if I were to change something, it would be my REACTION to my world (my thoughts, feelings and beliefs about what I have created)!
What are you most proud of? Tough one! I can’t take credit for most of my accomplishments because God had his hand in every success in my life – from my “titles†to my gifts to my children. I guess I am just happy that I have the new awareness that I do! ☺
What advice would you like to offer other Start Up Princesses? If you love doing it, and you could do it all day…keep finding a way to make money at it! Eventually prosperity will find its way to your passion.
Favorite Magic Wand (tool/resource)? Other like-minded women.
If you could design a tiara, what precious stones would you use? Diamonds, of course! And bright blue sapphires.








Great interview and touching story. Thank you for your post. I am new to your blog and I look forward to future posts.