Fairy Godmother Consulting


Fairy Godmothers are women whom have been successful in business and have reached a level of expertise in their field and desire to share tips and insights to bless the lives of other women entrepreneurs. Fairy Godmothers are volunteer mentors for Startup Princess. Fairy Godmothers support the Startup Princess community, write for StartupPrincess.com and speak for events.  Some of our Fairy Godmothers are available for private consulting, coaching, email coaching, or offer other programs that benefit entrepreneurial women. Contact them individually for more information.

Here is our list of Fairy Godmothers who will serve for 2012!

Kelly King Anderson, Founder of Startup Princess

Kelly King Anderson, the Founder of Startup Princess has always been passionate about making a difference in the lives of others.  Previous to Startup Princess Kelly worked as an Assistant Producer for a Radio Station, Account Executive for a Marketing Firm, and as a Freelance Publicist for an International Tae Kwon Do Champion, helping her client to receive national media attention on Today’s Show, CNN, and more.  Kelly has been featured on the covers of Wasatch Woman and Utah Business magazines, Named one of the Top 30 Women to Watch in Utah Business and has published multiple business articles online and in print. Her specialties are in marketing strategy, PR, branding, life and business planning, and social media. The Startup Princess Twitter account updated by Kelly is considered an Elite account – ranked in the Top 25 of Most Powerful Women on Twitter by Twittergrader with over 130,000 followers.

Work/Life Balance Expert & Marketing Expert Michelle McCullough – Managing Director for Startup Princess

Michelle is the Managing Director for Startup Princess.  Michelle became a partner in Startup Princess  in 2008.  Michelle has been focusing on event planning, marketing, affiliates, sponsorships and partnerships. Over the past 3 years she has coached women entrepreneurs and helped them grow their businesses from “dream in development” to established thriving businesses.  Michelle is a speaker, strategist, success coach and a serial entrepreneur. She started Doodads Promotional Products (http://www.doodadspromotional.com/) when she was 19. And has also spent the last 12 years working in marketing and advertising. She’s worked in all aspects of the industry from production to creative and sales to management. On top of her full-time jobs, Michelle has cultivated her love for entrepreneurship by running Doodads Promotional Products as a successful side business. In 2008 when Michelle quit her full-time job to be home more with her newborn son, she moved Doodads to the front burner and doubled the income in 2008 and doubled it again in 2009.  Today it continues to thrive.  This year Michelle launched a program called “The Life Balance Myth” to help busy entrepreneurs build thriving businesses AND meaningful personal lives.  She believes that life balance is a myth, but she provides practical tools for personal and professional success. Learn more about Michelle at SpeakMichelle.com

Strategic Entrepreneurship Expert – Adelaide Lancaster of In Good Company from Philadelphia, PA

Adelaide LancasterAdelaide Lancaster, co-founder, is a successful entrepreneur who excels at making business ideas a reality and helping businesses grow to their potential.  Adelaide is both a strategic thinker and a master implementer.  She has spent her professional career dedicated to helping women find work that is meaningful and rewarding. Adelaide was recently featured in the book Upstarts!, as one of 60 Gen-Y entrepreneurs who are rocking the world of business.  Adelaide was co-founder and Principal Partner of Berkman Fives a consulting firm that helped women professionals with career development and advancement and women entrepreneurs with business growth and efficiency. Adelaide also is a contributor to The Huffington Post and Daily Muse.

Adelaide also co-authored the book “The Big Enough Company”.

Sales Expert - Tiffany Walke Peterson of The Lighthouse Principles from Salt Lake City, UT

Before founding her own company, Tiffany worked with and for many popular authors and groups, both selling and teaching the content for Franklin Covey, The 7 Habits of Highly Effective People, Jack Canfield, The Success Principles, and The Chicken Soup for the Soul series, and Robert Kiyosaki, of the world famous Rich Dad, Poor Dad series. The opportunity to be mentored and trained by some of the world’s best authors, teachers, and content has significantly influenced her own successful results and the results she helps others to achieve today.  Tiffany received many promotions in her corporate life experience, managing multiple sales teams and projects, with a responsibility for sales budgets that ranged from $7.5 million to $40 million in annual sales revenue. Due to her record breaking sales achievements, she was sought after to train and mentor her proven sales style, process, and techniques to other sales associates, of which ultimately led her career and her passion for training, speaking, and coaching to evolve into what is now her own business. Tiffany has successfully trained and coached hundreds of sales people, with an average of 30% increase in sales revenue due to her proven methods.   Tiffany is the Founder and President of The Lighthouse Principles, Inc, a training and development firm offering proven methods and strategies to align individuals and organizations in creating success with their own goals, results, and purpose.

Traditional and Digital Publishing Expert - Ishita Gupta of Fear.less Magazine from New York City, NY

She understands the blogosphere, how to build a tribe of supporters, and how to use the power of the Internet to market ideas. She helps both first-time and veteran authors do just that. As Head of Hoopla and Media at The Domino Project, a new publishing house powered by Amazon, she launched 6 bestselling books, and helped market 100,000 copies of the most recent book, Read This Before Our Next Meeting, in the first month. She also launchedLinchpin: Are You Indispensable, one of the bestselling business books in 2010 (and had a page in the book.)  She founded and runs Fear.less magazine, a popular digital magazine that profiles hundreds of bestselling authors, entrepreneurs, artists, thought leaders, and many others on how they’ve overcome fear; The magazine has been called “Fast Company meets Oprah” by its 10,000+ readers.

Product Development Expert - Jude Anker of Anker Consulting from Park City, Utah

Jude holds that innovation simply isn’t as unpredictable as many people think—that intentional innovation in product development is a systematic process. So much so that she’s currently developing a playbook on how leaders and teams can best ideate, conceive, develop, test, roll out, and improve their new market offerings. With focused expertise in both sustainable design solutions and strategic business planning, Jude has guided both corporations and independent inventors, including Little Giant Ladder Company, Connor Sport Court, BullFrog Spas, and Soul Pole ski and trek poles. A true connector, Jude offers a network of potential resources and specialized talent via her relationships with proven vendors in the areas of product design and engineering, business banking, IP law, PR, marketing services, and website design and development.

Branding Expert - Rebecca Servoss of Persnickety Graphic Design of Salt Lake City, UT

Rebecca Servoss is an extremely talented Graphic Designer and Branding Expert. She also has a background in corporate branding and marketing strategies. She graduated from the University of Utah with a degree in Marketing and Advertising. Since then she has served as graphic designer, brand manager and creative director at several large companies. After leaving “Corporate America” Rebecca opened the doors of her own successful graphic design and web agency. Her talents and abilities assist clients to not just have a pretty logo, but a powerful identity branding message. Not only does Rebecca have powerful business branding intuition and an impeccable eye for design, she also has a gift for guiding entrepreneurs to discover who they truly are so their essence and passion can be communicated properly in their identity branding.

Style that is accessible and achievable is the cornerstone of Karen Hughes’ mission. With humor and grace, she shows audiences how to connect to that little girl inside, transform your wardrobe, and discover the potential to shop with confidence and dress successfully no matter where they are in their life.  I am a Certified Image Professional and received my training from London Image Institute, SciArt and The Australian Image Company and am a Graduate of Auburn University’s Merchandising and Apparel Program. I’ve been featured in newspapers, magazines and radio programs in and around the Southeast and some recognized business names include: Chick-fil-A, The Boston Consulting Group, Hogan Construction, CNN, Northwestern Mutual Financial, INPO, and Marca Inc.

Public Relations Expert – Cinnamon Bowser of Nail Taxi from Alexandria, VA

Prior to starting Nail Taxi, Cinnamon worked for 14 years in the public relations/communications arena. In the six years that Nail Taxi has been in business she has done all of their PR resulting in FAB coverage! Nail Taxi has received coverage in Family Circle, Entreprenuer, Fast Company, the Fine Living Network, Daily Candy (in multiple cities),The Knot network, Lucky, Allure, CNBC (Donny Deutsch), The Fine Living Network, Nails Magazine, NailPro, Washington Post, Washingtonian, Capital File, Chicago Sun and Tribune, local TV network affiliates, Small Business TV and dozens of web sites. Later this month we have a story coming out in Woman’s World and in the next few weeks Nail Taxi will be on Working Mother.com.

This incredible media coverage has allowed Nail Taxi to grow o cities across the United States and now the Bahamas! PR also increased my visibility and has helped me to win some prestigious awards including the 2008 Home-based business champion of the year for the U.S. Small Business Administration and a 2011 TOP 50 MOMPRENUER award from Babble.com.

Social Media Expert - Mandy Allfrey of The Buzz from Asheville, NC

mandy allfreyMandy is a digital marketing professional, speaker, and blogger, having over 12 years of marketing experience in multiple industries. The founder and CEO of Social Media Architecture Company, The Buzz, of Salt Lake City, UT. Clients located across the United States, Canada, & the Caribbean. Mandy engages with corporations, clients, and groups teaching the value of social media and best structuring the best strategies for your business. She is also the founder of Cafe Grace, a positive, uplifting environment on Facebook (www.facebook.com/cafegrace) that makes a positive impact and creates influence in the lives of others. 

Online Marketing Expert – Desiree Scales from Bella Web Design from Atlanta, GA

Desiree Scales ♫Desiree Scales brings over 15 years of expertise in online marketing to customer projects at her award-winning company, Bella Web Design, Inc. With a background as a web designer for a major U.S. corporation, Delta Air Lines, Desiree delivers sound advice and outstanding solutions for her business customers. Her expertise and experience has evolved into a passion to educate people about online marketing and technologies that foster success. She has been a featured speaker at companies, conferences and seminars speaking on topics about web design, social media, online marketing and protecting teens on the Internet. Desiree also hosts The Bella Buzz, a weekly podcast dedicated to online marketing topics, tools and tips for business owners. Her podcast  is popular among business owners around the world. Her company garnered a prestigious Webby Award Honor in 2011. Desiree has provided consulting for many companies including Microsoft, Delta Air Lines, Northside Radiology, Brand Mortgage and Marriott among others.

Revenue Expert – Monica Shaw from Revenue Breakthrough from New York City, NY

Monica Shaw, the business breakthrough specialist, Kellogg MBA grad, and business professor helps women business owners double their income within 12-18 months.  Revenue Breakthrough is Monica’s 2nd six-figure company.  Her corporate and teaching background allow Monica to show business owners how to step into their role as the CEO of their businesses.  She shows them the HOW, every step of the process to grow their businesses to the next level, without going broke or crazy in the process.  Monica is the author of: Creating Your Revenue Breakthrough – Five Steps to Doubling Your Income in the Next 60 Days, and the Money Magnet Kit.  If you would like to monetize your marketing and increase your income be sure to check out her Money Magnet Kit.  Get your copy at www.revenuebreakthrough.com/moneymagnet


  Startup Princess is an international network committed to empowering Women Entrepreneurs by offering resources for women in business to support, mentor, collaborate, learn from, and inspire one another. In 2006, after struggling to raise funding for an initial startup business venture, Kelly King Anderson recognized an important market niche existed for reliable resources educating women desiring to start and grow successful businesses, thus Startup Princess was developed.

Successful women entrepreneurs understand that for every business venture, they are in charge of creating, organizing, developing, managing, and assuming all the risks associated with their enterprise. That can seem quite intimidating but as other women business owners will tell you, it’s a lot of work, but it’s worth it! Success is within your grasp and Startup Princess is here to help.

First, join as a member of Startup Princess and start building a solid foundation. Membership entitles you to a listing in the Startup Princess Online Directory where we list women owned businesses. You’ll also access exclusive content like articles, videos, and audio straight from your email inbox. Coupled with feature interviews, discounts on events, networking connections, and press opportunities, your Startup Princess membership will give any woman entrepreneur a great start for her business!

Then, take advantage of Touchpoint, our annual business conference for women entrepreneurs. Practical planning meets sky-high inspiration at this high-impact event for women business owners to network and develop their approach to business with wisdom and creative direction from other women entrepreneurs across the country.

Need a little help taking your business to the next step? Wish you had a fairy godmother like Cinderella offering you a helping hand? Now you can! Startup Princess is the home of Fairy Godmother Consulting, volunteer mentors sharing tips and insights to bless the lives of other women entrepreneurs.

Startup Princess can offer many benefits to women in business from future women business owners to successful women entrepreneurs. Please call or fill out our contact form with questions, concerns, or general interest and let us help you by giving you full access to everything Startup Princess has to offer!