At the end of Main Street, USA at The Magic Kingdom in Disneyworld, Florida is the “Edy’s Ice Cream Parlor.” At the end of Main Street USA at Disneyland, California the same shoppe is called, “Dreyer’s Ice Cream Parlor” I was confused…did Dreyer’s change names to Edy’s? I wonder how many other customers wonder the same question.
Here’s a couple ways they maintain two brands: The reason I realized that Edy’s might be the same as Dreyer’s is because they have the same style: the same font, logo, same brown and white stripe identity gave me the clue that Edy’s might be the familiar Dreyer’s brand. This was essential!! If they had changed their name AND their logo/identity it would have been an added challenge to their loyal customers to recognize whether they are on the west or on the east coast.
Interesting, but I really dont’ see the point of maintaining two names in the long run it seems it will hurt them. Does anyone out there know the answer why they would keep the names separate?