Create A Local Media List While You’re Running Errands

By startupprincess | Published March 21, 2007

Fairy Godmother Ponn Sabra of Empower Women Now shares more valuable magic wands for women entrepreneurs!

images.jpgHow-to create a local media list during one day’s errands:

1. You gotta get gas, right? Rather than pay at the pump,
pay inside today. At the door, inside the door, and by the
door; pick up all the freebie newspapers,newsletters,
flyers, etc. available to you.

2. Make a side-trip to the library. Again, pick up all
the freebies as you walk in,check out the community bulletin
boards, and head to the newspaper section.

Grab all the local periodicals (newspapers, magazines, trade
newsletters, and most importantly, the business weekly or
monthly).

Find a nice big table and spread ‘em all out.

Search for the Editors’ contact information (primarily
his/her email address). Try to find their circulation or
readership, and if they have a website.

Viola! You’re done at the library.

3. Now that you know what you’re looking for, you’ll be
able to spot free media outlets throughout your day. The
hotspots are grocery stores,pharmacies, mom & pop shops,
and medical and business offices. Isn’t that just about
everywhere you go?

4. At home, collect all the papers and start compiling
your Editor’s list again.

5. Head to your computer and make a quick online search.
You may find an online local newspaper, blog, newsgroup,
etc. that should definitely be on your local media
contact list.

6. Make a Local Media List group; and you’re ready to
send them local news, tips and articles!

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3 Responses to “Create A Local Media List While You’re Running Errands”

  1. Marina Westerdahl on March 25th, 2007 5:52 am

    Great tips, I never thought of going to the library to research editor information. Great article, thanks!

  2. Ponn Sabra on March 25th, 2007 7:51 am

    Happy to help Marina!

    The public library *is* a gold-mine for research!

    Most definitely, the library is a member of the local Chamber of Commerce, and local media associations. They are more than happy to make personal/professional recommendations to particular Editors, etc. They have the calendar of events available and much more. So, partner up with the librarians–they are truly Power Networkers in the jobs as local researchers and research specialists!

    To our success & empowerment,
    Ponn

  3. EmpowerWomenNow.com - an International Women Entrepreneur's Online Resource Center with free tips, tools, resources, networking and mentoring on March 25th, 2007 8:00 am

    [...] How? Read more at my guest post for StartupPrincess.com [...]

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