Highlights of #StartupChat with Daily CandyPR “Being Ready for Media at Any Moment”

Have you heard the good news? We’re doing live weekly chats on Twitter! It’s called #startupchat and it’s every Wednesday at 12pm MDT/2pm EST. Follow the conversation on Twitter by searching #startupchat.

This week we featured a conversation with the talented Daily Candy team. The topic was, “Being Ready for Media at Any Moment” and we had a great time discussing tips and strategies for startups. Plus! We shared the amazing contest Daily Candy is sponsoring right now called Start Small Go Big. Their contest is taking entries until August 5th so go check it out and see how you could be ‘discovered’ by Daily Candy and win all sorts of opportunities, including a trip to NYC and a day mentoring with top industry experts!

Here’s highlights of the conversation. There were over 400 tweets so this is just a quick snapshot of the Q&A that we had with Daily Candy and others who chimed in to offer their insights.

How important is branding to deciding who to feature or not?

DailyCandyPR: Good branding is so important, because that’s the first impression you give.

When choosing a company to feature, what are you looking for with their website?

DailyCandyPR: It needs to be uncluttered and easy to navigate and have a fresh, new design. Also, no spelling errors. (You’d be surprised!)

MichelleDoodads: In my experience, websites provide legitimacy and to see if their branding matches their message.

Lambybiscuits: To understand a great logo read about Paul Rand – father of logos/branding. Simplicity & Readability

TaraHolling: Good content is equally important – validates expertise and credibility

Daily Candy: Yes! spending time on CONSISTENT branding, is just as important as as a clear brand.

Photo Tips?

StartupPrincess: Regarding photos, I’d always hire a pro for your product images ideally who has published their work

DailyCandyPR: For a great example of great packaging and photography, look @boccesbakery. So clean!

DailyCandyPR: Make sure photos are centered on the page and without a lot of clutter and text

What kind of media training do you recommend for a business owner?

DailyCandyPR: Volunteer speaking engagements are a great way to practice- embody your brand. Try it out w/ friends & fam.

StartupPrincess: I recommend stylist, speaking coach, great headshots

StartupPrincess: Learning to speak (and tweet!) in sound bytes is very helpful for being quoted by press

MichelleDoodads: Soundbites are the language of the media. Be able to tell your story in one or two exciting sentences.

LibbyDowd: don’t ever say you dont know…thats 101….I will check into that etc…..

DailyCandyPR:  Make sure you research who you’re interviewing with. If you want them to do their homework, you should do yours too.

DailyCandyPR: Also, when we write about people we’ve often crashed websites! Another tip: make sure your bandwidth is up to snuff.

How do you choose which companies to feature?

DailyCandyPR: what we feature has to be new. It has to be original,& our editors have to want to own & use it themselves.

DailyCandyPR: we have always been a launching pad for new small businesses. Start Small Go Big Contest takes that step further

DailyCandyPR: Some of the insiders we have on-board are @jonathanadler @SPANXinc @alice_olivia @freshfounder & @KateSomerville

–

Thank you Daily Candy for joining us for #StartupChat and for empowering small biz owners to make their dreams a reality. If you have more questions on how to be on Daily Candy, you will love this clever video:

How NOT to get into @dailycandy video (clever!) http://www.dailycandy.com/startsmallgobig/videos.html

Be sure to enter Start Small Go Big! Deadline August 5th.

Touchpoint Giveaway Mesa

We’re testing the power of social media and we want you in on it!  Our presenting sponsor Doodads Promotional Products is giving away $500 in prizes – including a brand new Apple iTouch.

Here’s how you can enter to WIN one of our fabulous prizes including the iTouch!

Enter a comment below and tell us what you have enjoyed most about your day at Touchpoint?  Did you make a connection you’re excited about?  Is there a speaker/topic that you particularly enjoyed?

Additional entries can be earned by (And leave a SEPARATE comment here after you’ve done any of the following below):

- Hit “Like” on the Doodads Promotional Products Facebook page and leave a comment on the wall about any promotional product you have ever received.  Include the company name (if you remember) and what it was.

- Follow @michelledoodads http://www.twitter.com/michelledoodads on twitter

- Follow @StartupPrincess  http://www.twitter.com/startupprincess on Twitter

- Hit “Like” on the Startup Princess Facebook page and leave a comment on the wall about what you are enjoying most about Touchpoint.

- Hit “Like” on the Designer Cakes By April Facebook page and leave a comment about the yummy cupcakes you tried at Touchpoint thanks to My New Enterprise!

-   Tweet out one the following Tweets  or make up your own tweet JUST INCLUDE the following hastag in your tweets: #supa11 (And include the URL for the tweet when you leave the comment below)

I’m loving @startupprincess Touchpoint! Thanks to @michelledoodads for a fun giveaway! #supa11

Have you heard of @startupprincess ?  They’re an awesome resource for women entrepreneurs.  Check out http://www.startupprincess.com #supa11

Doodads Promotional Products prints company logos on over 850,000 items. What will you print next? http://www.doodadspromotional.com #supa11

I’m lovin’ @startupprincess Touchpoint!  Great event for women in business! Register for their next event here: http://bit.ly/gaaWwS #supa11

All entries must be received Today, April 7th by 3:30 PM

Winners will be selected by random.org and announced at the end of the networking session

Fine Print: No purchase necessary to enter. Winner will be notified via email.

Startup Princess, Doodads Promotional Products and other contest contributors reserve the right to change or cancel giveaway or giveaway requirements at any time. Upon acceptance of prize, winner agrees that name, likeness and image can be used for promotional consideration. By entering, participants agree to hold harmless Startup Princess, Epson and other affiliates, employees and partners from all liabilities arising in connection with this giveaway and product and promotion thereof.

Startup Princess Touchpoint “Pay What You Can” Day

We are pleased to announce that THURSDAY Sept 16th is The Startup Princess “Pay What You Can” Day for our 4th Annual Conference for Women Entrepreneurs, “Touchpoint”

Startup Princess’ motto is “Make a Wish, Make it Happen” and we’re thrilled to grant wishes for women entrepreneurs who desire to attend our 4th annual conferernce, Touchpoint and yet are a bit strapped for cash. We hear your pain, as bootstrapping entrepreneurs  ourselves we remember well the days when we’ve longed to be at cool business events and the disappointment when desire didn’t match the funds available in our accounts. You might have wondered, “how am I supposed to grow my company and learn from experts if I can’t afford to go?” Wish granted. Through the generosity of our sponsors we’d love to make it possible for you to attend Touchpoint and invite you to take advantage of this amazing opportunity. (We also want to thank Danielle LaPorte, this year’s Keynote speaker for inspiring us with the “pay what you can day” idea!)

DETAILS:

For 1 day only (TODAY until MIDNIGHT PST) you can make an offer for what you’d like to pay for Touchpoint and we’ll grant all reasonable requests.

This offer is for a 2 Day Touchpoint Ticket – Regular Price is $175

It includes:

- 2 Hour Image and Media Session on Thursday

- Pre-party and Networking Event on Thursday Night

- Full day Friday Touchpoint Ticket (Which includes: networking, keynote speakers, breakout sessions, boutique, video marketing competition and fun swag…)

including Lunch on Friday (It’s going to be a yummy meal by David Boswell, a former Sundance Chef)

Here’s How It Works:

1. Send us an email and we’ll review your “pay what you can” request privately.

2. Or, if you want, you CAN leave a comment below with your offer, and we’ll get back to you via email. Either way, we’ll send you a PayPal invoice

3. Please spread the word via twitter, facebook, and by emailing your friends who could benefit

4. Pay the PayPal invoice within 24 hours. (Touchpoint is only 1 week away!)

5. Once you pay, we’ll register you into our system and you’ll receive an email confirmation that you are registered for our two day event!

6. Come to Touchpoint prepared to make the most of your experience and truly help your business take off.

Some Fine Print:

1. If you decide that Touchpoint is worth full price or is worth WAY more than $175 before or after the event is over, we won’t turn away your cash.

2. This is an honor system activity. We invite you to pay what you truly can pay.

3. We reserve the right to refuse crazy offers.

4. This offer is not retroactive.

5. We’re here to answer any questions you might have. Just email us.

6. If you hear about this offer after Sept 16th or your internet was down, etc., so sorry, but this is ONLY for 1 Day. Ends at Midnight Sept 16th. The end.

Don’t Get Burned By Your Lightbulb Moment

Last week, I read an article here on StartupPrincess.com by Margie Zable Fisher called “How to Get Media Coverage for Your Product”.

Step #1 in Margie’s how-to? Have a great product. Clearly, to get media coverage for your product, it’s gotta be a great product. She’s absolutely right about that. Margie goes on to list some of the elements of a great product–priced right, unique, visually appealing–but doesn’t spend a ton of time on it because her article is focused on getting media coverage for your product. I encourage you to read her article because it offers wonderful tips, and as a successful PR person, Margie knows what she’s talking about.

Reading this article reminded me of when I invented Swaddleaze and how exciting it was to take an idea and turn it into an actual product on store shelves.

It also reminded me of how easy it is to get burned by your lightbulb moment if you go into it blindly.

So, here are my steps to avoid getting burned by your lightbulb moment:

1. Google your idea to see if it already exists. If there’s already something like it on the market, would your invention be an improvement? Is the market big enough (read: would enough people buy your product) for both products?

When I attended the JPMA trade show two years ago, there was a guy who’d “invented” a neoprene bottle cover that kept baby bottles cool. My sister & I (and everyone who saw his sketch) didn’t have the heart to tell him that his “invention” had been on the market for years.

2. Search the U.S. Patent & Trademark Organization. Do a “quick search” under both “issued patents” and “patent applications”. Do you see anything here that looks & sounds like your idea? Again, even if you do, it doesn’t mean that your product can’t be brought to market–it’s just great to be aware of competitors early on in the game.

3. Ask your family & friends for their honest opinion about your idea–and don’t be paranoid about them stealing it. Most people don’t have the time, money or energy to develop a product.

Would they buy it? How much would they pay for it? Would they make any improvements? Where would they go to purchase it? If you have a prototype, let them try it. My husband’s coworker tried a Swaddleaze sample on his twins and he was the one who discovered Swaddleaze’s second use as a sleep sack!

4. Consider presenting your idea to key people in the industry, like retail buyers, advertising executives or the CEO of a company that might make a product like yours. Bring a non-disclosure form to protect your idea. Hearing feedback from unbiased people will give you a better look at your product’s future AND it may create opportunities for you early on (licensing, selling your idea, exclusive deals, etc.).

5. Surround yourself with support. Read books about people who’ve done it before. Visit websites for inventors. Join an online community for mom entrepreneurs. And know that I’m always here to help.

Following these steps will help you get started with your eyes open and will prevent you from getting burned by your lightbulb moment.

Heather McCarron Allard is the mother of Hope, Grace & Brendan & writer of The Mogul Mom, a blog for mom entrepreneurs. Before blogging about mom-owned business, Heather invented Swaddleaze & Blankeaze, two wearable blankets inspired by her daughter Grace. Last year, Allard sold her inventions to Summer Infant and now spends her time writing The Mogul Mom & raising her three sweet kids. Heather offers Free email coaching for those who sign up for her email list.

25 Days Until My Book Deadline

Perhaps it sounds insane, particularly since I only have 3 pages written so far, but last week I committed to my coach Heather Madder that I would have an eBook done and ready for an editor within 30 days (if it goes like I hope then I’ll seek publishing after). I’m going to have to move mountains and bust out a lot of faith and effort to “make it happen” but I’m excited. My book has been on my mind for over a year and its season is here. On last week’s call with Heather she was bursting with an inspired message for me, ‘Get to Work Now’ then she said I’d know what it meant…true. The message was about my book. I knew instantly why she told me that message. I’ve known for a while there’s incredible urgency to get to work “now” on my book because (1) I’m going to be on the cover of Wasatch Woman magazine Read more

Gain Confidence in Life and Business- Find a Mentor and Try Something NEW

Three years ago I bought a 70′s white desk hutch spray painted white at a garage sale for $25. When I purchased it I had in mind to repaint it so every time I passed by it I had a nagging feeling about it. I was resolved to “redo it myself someday” but I didn’t have an action plan and put it on the back burner for a very long time. I’m not naturally crafty, so it seemed a bit overwhelming. But then for some reason I was determined to get it off the back burner this year and started Read more

Lessons from Yanni: Don’t be Afraid to Reinvent Yourself

Twelve years ago I went to a Yanni concert because my husband was a fan. I enjoyed watching Yanni’s passion and I agreed that he was talented but overall it just wasn’t my thing. Fast forward 12 years and my husband asks me if I want to go to Yanni again, excited to purchase tickets. I said no thanks, but then a friend offered us complimentary tickets and a backstage pass, I decided it would be a fun surprise for Matt so I agreed, thinking I was such a nice wife letting him go to one of his favorite performers. Heehee. And WOW, was I humbled! If you haven’t heard, Read more

The Benefits of Working with a Holistic Health Coach

My vision board this year includes optimal wellness in body, mind, and spirit. To work on this goal, I’m preparing for a sprint-triathlon in May to raise funds for One Heart Bulgaria and have a higher purpose for working out at the gym. Besides doing a 5k in 2007 and training for the Mrs. Utah pageant last year, I haven’t ever done anything remotely this athletic so I decided it would be wise to schedule an appointment with my dear friend and Holistic Health Coach, Natalie Goddard before I officially started my training schedule. Read more

Don’t Create New Year’s Resolutions, Create Vision Boards

Michelle McCullough, Startup Princess Business Development Manager and Owner of Doodads Promotional writes: I don’t believe in New Years Resolutions, but, before you judge (or think that I’m judging you) hear me out. In the past, I have started each year with a renewed sense of accomplishment and positive thinking.  I follow up this cheery thought with ambitious goals.  Lose 20 pounds, make X amount of money, send birthday cards to family on time…the list goes on. A couple months later I lose my positive attitude and stop focusing on my resolutions and then I fall into a slippery slope that ends in a mild depression. Then it takes me a couple of months to get out of my why-can’t-I-keep-a-resolution funk and get on with my life. Last year, at the beginning of 2008 I didn’t make a single resolution or a single New Years goal, I created a vision board and it was the best year of my life.  Read more

My Holiday Wishes for You and a Song too!

Dear Startup Princesses, Fairy Godmothers, and Friends, I wish you a very happy holiday filled with love, laughter, and good cheer! I have a little song for you as a gift of my appreciation and love…

One of my hobbies is singing, and while I don’t get a chance to practice or perform much theses days, this Christmas I sang a medley at church accompanied on the piano by my good friend, Jen McLaughlin. I wanted to share it with you. (That’s a photo of us after we finished on Sunday night…even brought my magic wand!)

The medley is of 4 songs about the Savior’s birth, What Child is This, Still, Still, Still, Hush, Thee My Baby, and Mary’s Lullaby. I hope you enjoy it!

CLICK HERE TO PLAY

May all your Holiday Wishes Come True.

Kelly

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