What’s Missing In Your Marketing – Speaking at The Hub in Salt Lake City
May 22, 2012
Do you know what’s missing in your marketing? As I have been consulting with marketing clients for the last decade I have noticed too many people are using what I call “Pin the Tail On the Donkey” Marketing. They’ve got their blindfolds on and they are just trying to hit the mark without a plan, and they are missing it.
I’m excited to be speaking at The Hub in Salt Lake City this month on this very subject. I’m going to be talking about “What’s Missing In Your Marketing” and providing a solution to blindfold marketing.
If you’re close by, I hope you’ll join us. The conversation is good and the networking is even better!
Date: May 30th at 9:00 am – 10:30 am
Location: The Holiday Inn Express 4465 Century Drive (1 block west of I-15 at the 4500 South Exit)
First time guests are FREE.
Returning guests are $15.00 when registered at http://
$20.00 at the door.
Then tell us you’re coming on facebook.
More about The HUB:
Are you ready to expand your network & grow your business?
Join us at Utah’s networking hot spot – The HUB – where personal development & quality networking come together!
Each month we host a speaker with a relevant topic for you and your business needs followed by a lasered mastermind opportunity for you to create QUALITY connections.
We hope you’ll join us!
Register at http://
Enter to Win a Ticket to the MomBIZ Retreat in Denver, Colorado
May 9, 2012
UPDATE: Congratulations to Jen Richardson, winner of the free ticket to the MomBiz Retreat! and since it was such a tough decision and I ended up picking a winner at random, Shelagh and Lara are willing to give all the registrants discounts to the event! Check your inbox for details. And to all you busy entrepreneurs, take time for some self-care this month. Your body and your business deserve it!Who says you can’t mix business with pleasure? At the Mom Biz Retreat, you get to do both — over a weekend you get to make your business successful AND enjoy some well-deserved “me time.”By the end of the weekend, you will:
- work on your business in a supportive and nurturing environment,
- receive individualized coaching and training to help grow your monthly income,
- be pampered with delicious food, wine and spa treatments,
- thrive in the company of amazing women who understand and live in a similar world,
- walk away with tools, strategies, goals and a plan after just one weekend!
The weekend is hosted by Lara Galloway (@Mombizcoach, www.mombizcoach.com) and Shelagh Cummins (@biztrainher, www.biztrainher.com). Lara (MA, mother of two) is a certified life and business coach; speaks at conferences, retreats and private groups; hosts a weekly radio show; and is regularly featured in the national and international media. Shelagh (MEd, mother of three) is the founder ofpracticalmum.com and biztrainher.com; a business trainer, speaker and a content strategy queen. You’d be hard-pressed trying to find 2 more competent women to learn from.
The Start Up Princess is thrilled to announce we are giving away oneAll-Access Pass to the MomBizRetreat Denver; June 7-10, 2012. This ticket gives you access to all sessions, parties and festivities. Come and join Shelagh and Lara for a weekend you will never forget.How to win? Easy!Leave a comment telling why you need the MomBizRetreat. What do you need from the MomBizRetreat to help launch you to the next level in your business? That’s it.Giveaway open from May 8- 14th. Winner will be randomly picked and notified via email. Travel and accomodation is covered by the winner of the ticket.
Where My Marketing Journey Began & Why I Need Your Help
April 25, 2012
A note from Michelle:
My marketing and business start was from my friend Karen making me sign up for her marketing class in High School. I was on an arts path (debate, drama, etc.) with my electives, but I decided I could branch out. It was one of the best things I ever did, and ultimately I credit DECA with starting me on the marketing path that led me here: to be a marketing consultant for entrepreneurs and organizations across the country. I competed in the DECA career development conference as a Senior and qualified to the National competition. My year it was held in Anaheim, CA. This year, it’s being held “in my backyard” Salt Lake City. If you are in the area, and could spare a day to mold tomorrow’s business leaders, I would consider it a personal favor to me and I know that day will be electric in the lives of those High School students. That day for me in Anaheim was life changing.
DECA Seeks Volunteers to Judge and Evaluate Business and Marketing Students
In April 2012 DECA will host two International Career Development Conferences in Salt Lake City, Utah – bringing approximately 15,000 high school and college students to the state. These high-achieving, business-minded students will be participating in DECA’s Competitive Events Program in which they will present projects to business professionals or engage in business simulations. DECA offers over 40 different competitive event categories for students to participate in. In order for the conferences to operate properly, over 1,000 business professionals from Utah are needed to judge and evaluate student presentations. Visithttp://www.deca.org/events/
All volunteers will receive breakfast, lunch, free parking at the conference site, and a certificate of appreciation to help document community service hours. If you would like additional information, please contact Shane Thomas, Director of Competitive Events, at shane_thomas@deca.org.
High School DECA International Career Development Conference
Date: Monday, April 30, 2012
Location: Salt Palace Convention Center
Time Commitment: (varies by event) 7:30 AM – 1:00 PM; 7:30 AM – 6:00 PM; 12:30 PM – 6:30 PM
# of Student Attendees: 14,000
# of Volunteer Judges Needed Still: 100
Register as a Judge at: http://www.deca.org/events/
PDF for Judge Responsibility Pamphlet
Register for a Free Publishing Teleconference with Ishita Gupta!
April 10, 2012
Are YOU a Fire Starter?: Book Review The Fire Starter Sessions by Danielle LaPorte #FireSS
April 6, 2012
We’re excited to announce that Danielle LaPorte’s book The Fire Starter Sessions is being released this month!
I was lucky enough to get a sneak peak and I LOVED every inch of it. I love how it feels like I’m listening to her talk as I read the words. She has a great way keeping her speaking voice in her written words (I’m jealous of that!). It’s like she’s sitting there talking to me, I like chat with girl friends. It’s honest, it’s authentic and it’s incredibly moving.
The first time I sat down to read it every sentence made me say, “I need to tweet that…and that…and that.” Everything was so juicy. And to make it even better, my favorite part is that her best bits of wisdom are huge. Unmissable. Though every phrase might be tweetable, there are things she wants to make sure that you GET. Here’s one of my favorites:
The typography is phenomenal. It’s not a boring read. Danielle’s personality even comes through the layout and font.
This book can help anyone step up their success game and light the fire to be your own authentic, powerful and amazing self. It’s geared towards entrepreneurs though anyone can glean juicy wisdom from each page.
What I love about this book goes well beyond the words on the pages. We started working with Danielle at Startup Princess almost 4 years ago. Before The Spark Kit came out, before Your Big Beautiful Book Plan, before this book hits bookstores to become a New York Times Bestseller (I can feel it in my bones…). Before all that, she was a blog writer and was a candid fire starter herself – out to squeeze the real passion out of every human being. Igniting corporate professional cube sitters into budding, inspiriting entrepreneurs. Looking back on the last 4 years has been a treat to watch, and a blueprint that any aspiring speaker, author and changemaker can pattern for success. Share your voice for free online, inspire others in one-on-one coaching, get out there and speak, create phenomenal products then in four years, you could have your own best seller ready to hit the book stores.
This book is the perfect mix of helping find out who you really ARE and what you want to BE with the added bonus of helping you take the steps necessary to live your own great life.
As Danielle says, “Mindfulness and contemplation is only half the equation. You’ve got to take some action, Jackson.”
And honestly, the message that I got for me, was “What are you waiting for?” Some juicy stuff is coming down the pipe, all because I read this book and because I love Danielle so much.
If you want to get in on the pre-order for the Fire Starter Sessions, check out the bonuses here. The bonuses are only available until the book hits the stores on April 17th. You won’t regret it, and you’ll be on your way to making a movement of your own.
Happy reading and Happy Friday!
Let’s connect! Follow me on twitter. Follow me on Facebook. Check out my free video e-course on Working Smarter Not Harder here.
Michelle McCullough is the Managing Director for Startup Princess. Michelle became a partner in Startup Princess in 2008. She is responsible for event planning, marketing, affiliates, sponsorships and partnerships. Over the past 3 years she has coached women entrepreneurs and helped them grow their businesses from “dream in development” to established thriving businesses. Michelle is a speaker, strategist, success expert and a serial entrepreneur. She started Doodads Promotional Products when she was 19. And has also spent the last 12 years working in marketing and advertising. She’s worked in all aspects of the industry from production to creative and sales to management. On top of her full-time jobs, Michelle has cultivated her love for entrepreneurship by running Doodads as a successful side business. Today it continues to thrive. This year Michelle launched a coaching program called “The Life Balance Myth” to help busy entrepreneurs build thriving businesses AND meaningful personal lives. She believes that life balance is a myth, but she provides practical tools to achieve personal and professional success. You can learn more about Michelle at SpeakMichelle.com. Michelle has two children ages 4 and 2 and lives in Utah.
Are You An Innovator? by Fairy Godmother Jude Anker
April 2, 2012
I’ll be fine…. I’ll be fine… It’s going to be ok. I can figure this out. It’s ok…
Know what? You can do this. Go forward, take a leap. But don’t listen to me, don’t listen to anyone. Just get real with where you are, and gurll… get on with it.
You know what the difference between an inventor and an innovator is? An innovator creates a positive change.
Innovators know the secret to unlocking where there demographic is and serving them into a glossy eyed bliss.
Innovators are my people. I bring products, services and considerate innovation to market. I’m kinda like the mid wife for the delivery of the vision you hold for yourself and your business.
As a business owner and a mother of 2 girls, plus I’m me outside of the mom thing. Oh, and then there’s my hunky husband, and my clients and my friends and my dog that needs to run everyday or he pulls the toilet paper off all the rolls in every bathroom. I’m all that and I know that there are many days when I think, I have been so busy all day I am exhausted, I need to pee, and think of what to fix for dinner, again… But what did I really do? Did I move the needle forward at all?
Thank heavens I have a clear 12 month plan. I created the formula to support product launch and it’s morphed over the years to be a system that I can plug into whatever I am doing and know where I am at all times.
I use this for absolutely everything and I only move forward with plans if it has a place to fit into this formula. When I train my clients on this, they always say, “wow, I have thought I was just a quitter, turns out I just needed a system.”
Twice a year, I offer a 4 week course that goes into detail about how to create your own custom product launch. It has been known to make six figures and even seven figures for those that apply the techniques. And, it’s been know to re-direct the trajectory of a product, that was headed for disaster.
Normally I charge $599 for this course.
But as a special Startup Princesses, offer. You can receive the entire course, plus recordings of all the classes for $299
Email me personally and tell me that you heard about the offer here, on Startup Princess.
Here is what your email must include to receive the $300 savings:
Your name
Mailing address
URL
Facebook, twitter, linked in
email address
The 3 things that are the most frustrating about business
Pay through Paypal, by using my email address Jude {at} judeanker {dot}com
In the note section, write startup
If you include your mailing address, don’t be surprised if you receive something from me.
Sign up now. I look forward to the high fives, hugs and celebrations.
Jude Anker holds that innovation simply isn’t as unpredictable as many people think—that intentional innovation in product development is a systematic process. So much so that she’s currently developing a playbook on how leaders and teams can best ideate, conceive, develop, test, roll out, and improve their new market offerings. With focused expertise in both sustainable design solutions and strategic business planning, Jude has guided both corporations and independent inventors, including Little Giant Ladder Company, Connor Sport Court, BullFrog Spas, and Soul Pole ski and trek poles. A true connector, Jude offers a network of potential resources and specialized talent via her relationships with proven vendors in the areas of product design and engineering, business banking, IP law, PR, marketing services, and website design and development.
Facebook Business Pages Are Changing – Are You Ready To Switch To Timeline?
March 27, 2012
Did you know that Facebook is forcing all business pages to go to the new Timeline by March 31st, 2012? Are you ready to make the switch?
The timeline changes the way you showcase your products or services, utilize tabs/labels, use pictures (instead of the long facebook image on the left, you’ll have a full cover photo like personal timelines) and it will allow you to send direct messages to your facebook fans!
Facebook expert and Startup Princess Fairy Godmother, Mandy Allfrey, has created a simple and easy to follow guide that will help small businesses make the most of the switch to Timeline.
This eight page white paper will not only show you how to make the switch, but it will help you MAXIMIZE this change for optimal results online.
Mandy’s Facebook Timeline White Paper is only $9! Once your payment is received, the white paper will be sent to your inbox!
Mandy Allfrey is a digital marketing professional, speaker, and blogger, having over 12 years of marketing experience in multiple industries. The founder and CEO of Social Media Architecture Company, The Buzz, of Salt Lake City, UT. Clients located across the United States, Canada, & the Caribbean. Mandy engages with corporations, clients, and groups teaching the value of social media and best structuring the best strategies for your business. She is also the founder of Cafe Grace, a positive, uplifting environment on Facebook (www.facebook.com/cafegrace) that makes a positive impact and creates influence in the lives of others. Mandy now lives in Asheville, NC
Fairy Godmothers Come To You – A Limited Time Opportunity
March 20, 2012
We recorded about 8 hours of Touchpoint magic last September at our 5th Annual event for women entrepreneurs. We have it available for you to watch at home! Our Fairy Godmothers can come straight to your home or office through your computer!
We’ve been selling this product for $19.95. A ridiculously low price, considering people paid $259 to be in the room! AND considering that one hour with any of these amazing women business owners would be considerably more.
On April 1st, 2012 we’re increasing the price of this product to $49. So we thought we’d give you one last chance to purchase 8 hours of business wisdom at the $19.95 price. However, you need to act now! You must purchase on or before March 31, 2012 at midnight.
Hear:
Ishita Gupta from FearlessStories.com – on being fearless in business!
Tiffany Peterson from TheLighthousePrinciples.com – on your #1 business skill!
Heather Ledeboer from Mom4Life.com – on Cinderella as your CEO!
Anita Campbell from SmallBizTrends.com– on Bootstrapping Your Business!
Carley Knobloch from Digitwirl.com – on Killer Video Marketing for your Business!
Plus you can hear the discussion groups and other great tips from the event!
Register here to receive the URL and password:
Cash Control Tour Discount Tickets
February 23, 2012
GIVEAWAY: An Inspirational Restart for 2012
February 22, 2012
ANNOUNCING THE WINNERS – As selected by Random.org
The winner of the grand prize is #68 – Michelle
The winner of the Fire Starter Sessions Book is #40 – Chynna!
Congratulations, and good luck to all on achieving your 2012 goals!
It’s that time of year when my clients are all depressed. Maybe you’ve experienced this, too. Perhaps your year is starting off slower than you expected or worse, you’ve already “broken” your New Year’s Resolution(s). (I don’t believe in New Year’s Resolutions. But perhaps you know that about me already. 
Well, don’t fret. If you learn nothing else from me, I hope that you learn that you have a gift, and it’s something you get every 24 hours. You get a new day. Don’t wait for a new year to kick-off a new you.
To make it interesting, I thought it would be fun to do a little giveaway with some of my favorite RESTART things. One lucky winner will receive:
– A free hour of coaching with me, Michelle McCullough (we can talk about your business, or we can talk about personal development or we can talk about BOTH!) You’ll also receive an hour of free video from me on The Life Balance Myth, sent straight to your in box. Value $500
- My ebook “Choosing Success” (Released March 15th, 2012) Value $5.99
And I want to share with you some things that other amazing women have taught me, I’m including the following:
- Danielle LaPorte’s new book “The Fire Starter Sessions” (My gift to you, because I heart Danielle, and I’m now the proud owner of 3 [yes THREE] of her books when they come out April 17th, 2012) Value $24.00 (I received my pre-release galley copy in the mail today. It’s phenomenal!)
- And you’ll also receive: Tiffany Peterson’s Sales Mastery CD. By far the BEST course I have ever read, heard, or attended. And I’ve read, heard and attended A LOT of sales trainings. Tiffany and I have been teaching many of the same principles over the last decade. I just didn’t know it until I really met her last year. That said, this is hands down the best sales training out there. And she delighted me by adding one to the giveaway! Value $97
- And because I know that some of you need a restart to get your finances in order, I have secured a free ANNUAL membership to Deductr. This is a time and expense tracking system that will help you get on top of your business finances. It was designed BY small business experts FOR small businesses, like yours. Value $299
- For those of you who have “manage my time better” as a resolution, we a set of 4 quarterly planners to set you up for the year from The Success Choice. (Actual prize may vary from the picture) Value $56!
- A free ticket to Monica Shah’s Cash Control tour. You can attend any location on the tour. Value $97
What do you think about that, folks? Is that a killer restart or what?
This prize package is valued at $1,065!
How do you enter, you ask?
Leave a comment below and tell us one thing you are going to recommit to or RESTART for the year. Or you can share one of your Big Hairy Audacious Goals for 2012, so we can cheer you on!
You can earn up to eight additional entries by (please enter a separate comment below for each additional entry):
Following @startupprincess on twitter
Following @speakmichelle on twitter
Following @TheHopeGiver on twitter
Following @Deductr on twitter
Following Startup Princess on Facebook
Following Michelle McCullough on Facebook
Following Deductr on Facebook
If you tweet or facebook this contest, you’ll also receive an additional entry. You may get one entry for a tweet and one entry for a facebook post. Please include a link to your post in your comment below. If you’re interested in these extra entries, please tweet/share the following
I’m getting a RESTART to make 2012 my best year yet! Enter to win $1,000 of inspirational prizes from @startupprincess http://bit.ly/yCWdRQ
Please enter a SEPARATE comment below for each of your entries.
AND BONUS. I’m giving one extra winner a copy of Danielle’s Book The Fire Starter Sessions. We’ll have 2 winners from this contest!
ALL entries must be received by Wednesday, February 29th, 2012 at MIDNIGHT mountain time, in order to be considered. Startup Princess will randomly draw the grand prize winner and runner up winner using random.org.
Here’s the disclaimer: Though it’s probably not necessary, We reserve the right to change, alter or adjust the contest or the prizes at any time. We also reserve the right to use your name, likeness and image in conjunction with the announcing of this prize package. We reserve the right to cancel at any time. Startup Princess, it’s officers, affiliates and partners are not liable for any damages as a result of this contest. It’s meant in motivation and fun. And remember: YOU are the master of your fate. We make no guarantees to your success, you are responsible for your life and paycheck. We’re just here to cheer you on! Happy Restart!
