Meet Kim Celano – Founder of KC Bakes
February 2, 2012
I have the best job in the world. I get to meet amazing, creative, powerful women entrepreneurs every day. I met Kim through our #startupchat on Twitter. She’s a great example of someone who turned their passion into a thriving business. I love it when I meet people who say, “I need X.” And then they make it and then make a great business around it! Kim is one of those people. So grateful to be connected with her and grateful for the internet and Social Media that made it all possible!
Name: Kim Celano
Education: M.Ed. Sport Administration
Professional Background: I’ve been working in a collegiate recreation setting for the past 7 years. I bake as a hobby in my spare time which is how I found the world of cake pops and came to create our cake pop stands.
What you wanted to be when you grew up: an author. When I was younger, my mom would sometimes take me to work with her on weekends, and I loved to bang away on the typewriter, hearing the cadence of the keys as I typed about this and that. I think I have a folder somewhere with some of the stories I wrote.
What are you? Baker, Crafter, Entrepreneur, Temple Owl
Brief Summary of your Start Up: KC Bakes creates high-quality handmade custom wooden cake pop stands. Not just for cake pops, our stands are the perfect kitchen accessory for any treat on a stick, be it sweet or savory. Very important to note, our cake pop stands are eco-friendly, freeing bakers and chefs from the mess, expense and non-biodegradable waste of Styrofoam.
Where are you located? We are an e-business, so we do not have a traditional ‘brick & mortar’ storefront. We ship out of Lancaster, PA.
Company website? www.kcbakes.com
What inspired you? A few years ago, I wanted to get a fancy custom cake for my husband’s birthday, but I couldn’t afford the high bakery prices for all of that fancy fondant work. In a true Tim Gunn “make it work” moment, I Googled how to make fondant, baked hubby a really cool cake and started off on an accidental baking journey. I made cakes for about a year, until I stumbled into the world of cake pops. After months of getting frustrated by the expense, mess and waste of Styrofoam, I collaborated with my dad, a master woodworker, and we built a wooden stand to hold my cake pops while I decorated them… cue my Oprah “aha!” moment! (I have many tv-inspired “moments”). Confident that I wasn’t the only frustrated cake pop maker, I founded KC Bakes, a custom cake pop stand business.
How long have you been in business? We launched in April 2011.
How did you fund it? Ourselves. Being an avid woodworking hobbyist, my dad already had the tools we needed. We purchased the first batch of wood planks and paint, and then repaid ourselves with the profits from our first few orders. The orders following have since been funding the business.
Do you have a Fairy Godmother (or Mentor)? I don’t have an official mentor, but there are a solid group of women entrepreneurs that I’ve befriended on Twitter that have been an incredible resource and support system – @BDKettlecorn (aka @MustlovePopcorn), @RaleighCakePops and @GoodiesForGifts. There are quite a few more, but I definitely tweet with these ladies the most.
Current Business Challenge? Finding the most efficient way to take orders. There are so many variables in ordering one of our cake pop stands – from stand size, to stick size, colors and designs. Not to mention shipping – depending on the size and quantity of an order, we can utilize flat rate boxes, however sometimes it’s cheaper to use regular Priority Mail.
What are you doing about it? I’m developing on an order form that streamlines some of the critical information I need from potential customers to formulate their Etsy listings. In the future, I’d like to have some kind of shopping cart feature on our website, however I’m not sure how that will work given all of the variables I mentioned earlier.
Favorite motivational quote: “Be the change you want to see in the world.” – Mahatma Gandhi
Favorite book? The last 8 books I read are all so great in their own respects (listed on my blog). But if I had to choose just one, I highly recommend The Great Starvation Experiment by Todd Tucker. I stumbled across it accidentally a few years ago in Borders, and found it absolutely fascinating – I think I read it in 4 days.
What do you do to relax? When I can get some quiet time, I love to read and do crafts.
What are you most proud of? That we have an international clientele. We haven’t even reached the one-year mark yet of being in business, and we have had orders from Canada, the United Kingdom, Belgium, Switzerland and Australia – it blows my mind that something we created is literally half-way around the world.
What advice would you like to offer other Start Up Princesses? Research your industry and network with people in that community. I have learned such an incredible amount of information because I’ve started participating in entrepreneurial groups like #startupchat. To interact with like-minded people is so important to learn new things, and to share what you know with others.
Favorite Magic Wand (tool/resource)? Our Cake Pop Stands!
If you could design a tiara, what precious stones would you use? My tiara wouldn’t need to have precious stones, just some cute owls on it… I can’t get enough owls.
Meet Vasavi Kumar – Transformational Coach and Speaker
January 27, 2012
Vasavi is a passionate, dedicated coach who is ready to transform the way people think about themselves. She’s committed to helping people grow and develop personally and professionally and we’re happy to feature her here!
Name: Vasavi Kumar
Location: Originally from Long Island, NY. Moved to Overland Park, KS a year ago.
Education: Masters in Special/Elementary Education; Masters in Social Work from Columbia University
Professional Background: Certified Coach from Accomplishment Coach- an accredited International Coach Federation school
What you wanted to be when you grew up: I first wanted to open up my own restaurant and serve vegetarian dishes from all over the world. As I got older I wanted to be an international speaker that would motivate and inspire others to use their full potential.
What you are: a transformational coach and speaker
Summary of your Start Up: I started my coaching and speaking business in August 2010. I work with individuals and organizations to go deep into their core live their truth, and take actions that are in line with their purpose and vision
Where you are located: I am located in Overland Park, KS and all of my coaching sessions are done over the phone. However, if I am requested to speak out of state I work out the budget so that I can travel to other cities
Company Website? http://www.vasavikumar.com
What inspired you? When I was a child I travelled to India with my parents and I could see all the suffering that existed. I knew as a child that my purpose was to heal others from the inside out. Having gone through quite a bit of pain and suffering myself I realized at a young age that no amount of pain and suffering can stop you from living your best life unless you allow it too. I was also inspired by the happiness and peace that existed among people who seemingly had nothing. I knew from a very young age that happiness and peace was a way of being and was not dictated by how much one had or did.
How long have you been in business? 1 year and 3 months!
How did you fund it? The financial support of my parents, and any income that I made from my business I just put it right back into my business
Do you have a Fairy Godmother (or Mentor)? I am blessed to have three amazing coaches who support me in different areas of my personal and professional life.
Do you belong to any Business Organization or Networking Groups? I am a member of National Association of Women Business Owners, the Managing Director of Connections Club (a local Kansas city networking group), the Asian American Chamber of Commerce, the Heartland Coaches Association, and a member of the International Coach Federation
Current Business Challenge? Current business challenge is to educate the importance of personal growth and self-development as access to professional success. Many people think that they just need to focus on their business and do not have the awareness that the only thing stopping them from moving forward both personally and professionally is themselves!!!
What are you doing about it? I always offer people a 60-minute complimentary coaching session with me so that they can experience the power of transformational coaching. My goal is for people to have the breakthrough that they need to stop the pattern of self-sabotage and overwhelm and to take control of their lives, as opposed to letting life happen
Favorite motivational quote: I decided to start anew, to strip away what I had been taught. - Georgia O’Keefe; I also love “Get busy living, or get busy dying.” (Shawshank Redemption)
Family? I am newly married to my wonderful husband and best friend Ashish Patel
How do you balance family and business? I am very conscious of the fact that I have a tendency to put all of my energy into my work. So I have asked my husband to hold me accountable. I shut off my phone and leave it in the other room when we are together. I schedule personal well being time as well as relationship time. We also set aside time every night to ask each other what worked today, what didn’t work today and how we can improve upon what didn’t work. We have made it a practice to acknowledge one another daily, even for the “smallest” things.
Favorite book? The Dark Side of the Light Chasers by Debbie Ford
What do you do to relax? Go to the park with my puppy, Laney; Sit and do nothing (literally), cooks, read, and simply be.
What do you want to change most about your world? What I want to change most about my world is the conversation that people have with themselves and each other. I think if we can transform the face of communication, to come from a place of love and kindness, as opposed to fear and unkindness, we would actually move forward and be able to transform our world, as we know it.
What are you most proud of? I am most proud of my “bounce back” muscles. As I said before, I have gone through a lot in my life; things that could have knocked me down and kept me there. I am blessed to have an awesome support system and a resilient way of being.
What advice would you like to offer other Start Up Princesses? Quiet the chatter in your mind, follow the whisper of your heart, don’t let anyone tell you that you can’t do what you want to do, and the minute you start to second guess yourself, take a breath, get centered offer gratitude to the Universe, and take ACTION!!!! Also, definitely seek the guidance of a mentor or coach. Being an entrepreneur can get lonely so I would highly recommend working with a coach to keep you on track with your goals/
Favorite Magic Wand (tool/resource)? My bestest friend Stevi Speller
If you could design a tiara, what precious stones would you use? Black diamonds and sapphires
Your business is a manifestation of your passion and purpose. If your business doesn’t look the way you want it to look, or if you are having a “bad day” just reconnect with your Source and take it from there.
Meet Sarah Hamel – Owner of Made You Look
January 19, 2012
I’m excited to introduce Sarah Hamel. She started young and has run a successful business for 10 years. I LOVE her advice to do one thing and to do it well. Focus is key.
Name: Sarah Dougall
Locations: Canada
Education: 3 Years J
ewellery Arts Program – George Brown College, Toronto
Professional Background: I started my business when I was 23, so I didn’t work professionally before then.
What you wanted to be when you grew up: A Gypsy
What you are: Jewellery studio and gallery owner – 2 locations
Brief Summary of your Start Up: I studied jewellery arts and learned that there was a need for a creation facility for professional jewellery designers. So, I opened a studio for 20 designers with a retail location.
Where you are located: Queen Street West in Parkdale
Company Website? www.madeyoulook.ca
What inspired you? Seeing that this city was missing something and creating a space that made life better for a whole community of creative people.
How long have you been in business? 10 Years
How did you fund it? Private Investor
Do you have a Fairy Godmother? My father was a business man, he has helped me all the way.
Do you belong to any Business Organization or Networking Groups? I am on the Board of the BIA (Business Improvement Association ) in Parkdale.
Current Business Challenge? Deciding what the next 10 years are going to look like.
What are you doing about it? Meditating
Favorite motivational quote: Fake it ‘till you make it.
Family? A 10 year old son, fascinating creature!
If so, how do you balance family and business? Carefully.
Favorite book? Catcher in the Rye.
What do you do to relax? Body Blitz.
What do you want to change most about your world? Hmmmm, let’s start with cigarettes. Do people still smoke? Haven’t we figured this one out yet?? C’mon people!
What are you most proud of? Not being afraid to imagine things the way I want them to be and then taking steps to make it happen.
What advice would you like to offer other Start Up Princesses? Do one thing and do it well, specialize in something so you have no competition, and do an amazing job so that you become a necessity.
If you could design a tiara, what precious stones would you use? – Something unexpected like pyrite or black diamonds.
Meet Shannon Watt of The Business of Marriage
January 7, 2012
I met Shannon for the first time in the summer of 2011. She is fun, personable, smart, and above all her passion to help dedicated entrepreneurs grow businesses without sacrificing their marriage is wonderful. We see it all the time. Women who are excited to start a business and then 6 months in are wondering why their marriages are in shambles. Well, you can have both, and Shannon is committed to your success! I’m excited to introduce you to her!
Name: Shannon Watt
Location: Salt Lake, Utah
Education: Northern Arizona University
Professional Background: I’ve been a serial entrepreneur for almost 20 years. My 5th grade teacher predicted I was
too independent to work for someone else, and she was right! My husband has always been a performer, and eventually transitioned that into being a successful public speaker. I was initially terrified to ever be on stage, but with his encouragement, and some training, I’ve joined him in the movement to revolutionize marriages and reverse the divorce rate around the world. I’ve know done over 100+ trainings, and successfully mentored almost as many couples into creating more purpose, passion and play in their relationships.
What you wanted to be when you grew up: When I was younger I wanted to be a fashion designer or marine biologist.
What you are: Relationship Expert that speaks, mentors and writes on strengthening marriages, especially for women entrepreneurs.
Brief Summary of your Start Up: I’m the creator of the Making Love and Money training series. As a trainer, speaker, mentor and body language expert, my passion is to assist women to infuse more purpose, passion, and play in their marriages while achieve equal success in their business.
Where you are located: Mostly on the internet, but I have an office in Sandy, Utah
Company Website? www.TheBizofMarriage.com www.makingloveandmoneywork.com
What inspired you? Watching too many of my friends, colleagues and clients lose their marriages in the pursuit of their career dreams. It hard for me to watch people become successful, at the expense of their relationships when I know there’s a way to be fulfilled in both areas of your life.
How long have you been in business? My husband started the Marriage movement for couples in general back in 2007, and I joined in about 2 years ago, and have now created my own programs specifically to support women entrepreneurs in their business.
How did you fund it? Bootstrapping from our own earnings and savings.
Do you have a Fairy Godmother (or Mentor)? I’ve had many mentors along the way. Right now Michelle McCullough has helped me with learning how to foster sponsorship relationships for my live events.
Do you belong to any Business Organization or Networking Groups? I am a part of the Utah Business Experts, Biz Divas, The Hub, and The Art of Business
Current Business Challenge? Expanding my reach to married, successful women entrepreneurs on a global scale.
What are you doing about it? I’ve switched the bulk of my trainings from live events to on-demand video trainings so it’s instant deliverable, and globally accessible.
Favorite motivational quote: I have binders full of them, but the one that resonates with me currently is: “Want to promote world peace? Go home and love your family.” Mother Teresa
Family? Yes! I’ve been married to my best friend, Dino, for over 17 years, and I have 3 amazing kids that are the light of my life: Hannah 14, Avery 12, Hayden 11.
If so, how do you balance family and business? With short, concentrated, but powerful one-on-one time with each child, usually 2-3x a day. Having 3 kids in 3 years, I learned early on that I needed to be conscious in giving each of them some of my undivided time, everyday. When they were young, I implemented “Snuggle time” at various sections of our day. First, we have a tradition where the kids come in our room in the morning and climb in bed for a 3-5 minute hug, back scratch, “good morning” time. Then I try to schedule my work day to be home when they get home from school, so I can make them a snack and snuggle on the couch and hear about how their day went, and connect while they are unwinding from school. We have a standing rule that if anyone asks for some “special time”, I will stop what I’m doing and go talk to them in my room, and the other kids are not aloud to interrupt. This provides a safe place for them to share what’s going on in their world, what they’re feeling, ask sensitive questions, etc. Last, and most important, we make sure to go upstairs every night and have a family inspirational moment, family prayer, and give each child some quality alone time to share their highs and lows from their day, and what they want to create the next day.
By having these 2-4 points of contact with my kids, I stay in tune with them, no matter my busy schedule. If I’m traveling, I can do much of our routine over the phone so they don’t feel my absence as much.
Favorite book? I have too many to name just one, but I love personal development books, biographies, and non-fiction. I read novels only while on airplanes or vacation!
What do you do to relax? Naps! I also love to read, especially soaking in a bath. I enjoy massages, nature walks, going to the movies with my husband and letting my girls paint my toenails.
What do you want to change most about your world? More patience and acceptance of myself and my family. There’s a fine line between striving for excellence, and surrendering to what is, and let it be… it’s a balancing act.
What are you most proud of? That my husband and I have been serial entrepreneurs, working closely together for almost 2 decades, and we haven’t strangled each other!~ we still enjoy working & playing together.
What advice would you like to offer other Start Up Princesses? Get training and systems in place in your marriage and home first, so your husband and family will support the growth of your business, and not be torn apart by it. There’s nothing more heartbreaking than seeing a woman achieve her business goals while simultaneously getting a divorce. There’s a way to have them both be amazing!
Favorite Magic Wand (tool/resource)? The internet + Mac products & apps = bliss.
If you could design a tiara, what precious stones would you use? Diamonds, because the transformation from ordinary to extraordinary happens under pressure and time, kind of like business & life.
I’d love to gift my fellow princesses with a free 4-part video training on relationships~ you can find it at www.maritalrevolution.com
Please connect with me on @facebook/shannonlinderholmwatt
Or follow me on Twitter at: @dinoandshannon
Meet Dana Lardner of Words To Sweat By
December 12, 2011
Over the last 18 months, I’ve made some big changes in terms of exercise and health, and I’ve lost 40 lbs. I still don’t love exercise, so when I saw this fun line of exercise gear, I smiled. It’s totally me. I’m even buying a towel for myself to put in my own stocking. Enjoy! – Michelle
Name: Dana Lardner
From: California
Education: B.A. in Comparative Literature
Professional Background (brief, please): 12 years in technology and consulting in a variety of roles: object-oriented programmer, business analyst, technical writer, instructional designer, and web development project manager.
What you wanted to be when you grew up: Anything that took me on an adventure to foreign lands.
What you are: Designer and manufacturer of motivational fitness and health products.
Brief Summary of your Start Up: Words to Sweat by™ are functional fitness and health accessories with mantras that motivate you to reach your health and fitness goals. Why workout with a boring, white gym towel when you can use Words to Sweat by™?
Company Website?
Products: http://www.wordstosweatby.com
Business blog: http://www.whimsicalwalney.com
What inspired you? Staring at the countdown on the elliptical machine or the treadmill is something almost everyone avoids by throwing their towels over the display. It’s those last five minutes that get the best of us and that’s when we need motivation most so I thought, why not add a mantra to the towel so that someone could focus on that instead?
How long have you been in business? Whimsical Walney, Inc. was founded in 2004 and launched with a line of outdoor blankets, shirts, and additional whimsical items for children.
Due to the requirements and costs associated with the passing of the CPSIA, I made the difficult decision to stop manufacturing products for children in May 2009. At the time, it appeared I would have to close the company, but the need to continue creating something lighthearted and useful was too great so I changed my focus to motivational fitness and health products for adults.
Do you have a Fairy Godmother (or Mentor)?
No, I currently do not have a mentor but there have been many people throughout my career whose lessons I still carry with me today.
Do you belong to any Business Organization or Networking Groups? I do not currently belong to any groups of this nature. Because mine is an online business, most of my networking is done online.
Current Business Challenge? It has been much more difficult than I thought it would be to find the quality of production resources that meets my needs.
What are you doing about it? I have been working with community organizations that can connect me with people who may not look for work in a conventional fashion (online, or want ads, etc.).
Favorite motivational quote: That one is tough because my business is comprised of motivational quotes! A friend recently reminded me of one she uses, “because I can,” and I have always liked that one. I think we should all remember to celebrate how capable we are of achieving our goals.
Favorite book? I enjoy reading too much to choose just one favorite, but The Count of Monte Cristo has always been at the top of the list.
What do you do to relax? Getting outside in almost any capacity helps me relax. One of my favorite things is playing outdoors among the redwoods; that always does the trick.
What do you want to change most about your world? I would like to feel more comfortable not being able to plan for certain aspects of owning a business. I accept a level of uncertainty, but with some things there’s just no telling what will happen no matter how much you try to plan and that always makes me nervous.
What are you most proud of? I am most proud of taking the lemons that CPSIA gave me and making a whole new kind of lemonade. A large part of starting my own business was to have an outlet for both my business and creative sides. Instead of living in the frustration, I stepped onto the treadmill to clear my head and think of how to use the materials I had on-hand to create something new. While I may not have come up with an idea that will help me work through my fabric stash, I came up with a business that I can build and grow.
What advice would you like to offer other Start Up Princesses? There are many paths that can bring your business to the same place therefore don’t be too concerned if the one you thought was “the answer” isn’t the path you take.
Favorite Magic Wand (tool/resource)? The internet is a powerful tool. I use it for everything. I like the simplest of tools – taking a deep breath that fills the lungs.
If you could design a tiara, what precious stones would you use? Off the top of my head, my tiara wouldn’t use precious stones, but instead a mixture of tourmaline, smoky, and other quartz. I like the earthy nature it would create.
Meet Payal Kadakia of Classtivity.com
November 23, 2011
I love it when I hear about successful women who have impressive degrees and are using their book smarts, street smarts, hobbies and talents to build successful businesses! Payal is impressive. Take a minute to learn about her and learn some of her secrets to success!
Name: Payal Kadakia
Education: Bachelor of Science degree in Management Science, Operations Research from Massachusetts Institute of Technology (MIT).
Professional Background: I’ve been student of dance since age three…and I guess I have always been a “dancetrepreneur.” It was my passion for dance and entrepreneurship that led to the founding of Classtivity.com. As a student at MIT, my commitment to dance merged with my entrepreneurial spirit when I started an Indian Fusion Dance Troupe. Flash forward to life in New York City, where I founded the nationally-acclaimed Sa Dance Company in 2009. I quickly led the company to achieve tremendous community support, sold out performances, celebrity endorsements and positive reviews in The New York Times and prominent South Asian media. Prior to founding Classtivity, I worked as a consultant at Bain & Company and in Warner Music Group’s Digital Strategy and Business Development Group. Today, I am the CEO and co-founder of Classtivity.com.
What you wanted to be when you grew up: On Broadway! Or, something performance related. When I was in 3rd grade and was asked to create something that resembled who I was, I created a popsicle stick dome that had a stage and ice skating rink called “Payal’s Palace of the Arts.”
What you are: A daughter, sister, aunt, dancer, lover of life and CEO of Classtivity.com.
Brief Summary of your Start Up: Classtivity is a free, one-stop marketplace and the most comprehensive online hub for classes and activities, Classtivity offers thousands of experiences, from spinning and martial arts, to golf and trapeze lessons. Classtivity eliminates the frustration of surfing multiple websites, which typically results in abandoned searches and unmet challenges. As a central hub for classes, Classtivity helps consumers take the first steps in discovering or rediscovering their hobbies and passions, based on key factors that are important to them, including neighborhood, time, class difficulty and descriptions.
Where you are located: New York City, in the heart of Times Square.
Company Website: www.classtivity.com (Don’t forget to sign-up for a beta invitation here: www.classtivity.com. Why? Because finding a class shouldn’t be harder than taking one.)
What inspired you? I’ve always had a drive to change the things I saw could be improved and one of the biggest things in my life I’ve felt lucky for was having a passion. I want other people to never give up their hobbies and the things they love outside of their jobs, families, careers. Whether its pursuing an old passion like singing or music, or finding something new, it shouldn’t be hard to do.
How long have you been in business? I founded Classtivity in February 2011, shortly after leaving my corporate job and taking a two-week rejuvenation trip to Argentina!
How did you fund it? Bootstrapping and some great friends and family!
Do you have a Fairy Godmother (or Mentor)? My dance teacher, Usha Patel. She’s always been like a second mom.
Do you belong to any Business Organization or Networking Groups? No formal affiliations but very involved in women empowerment through organizations such as WIE (Women: Inspiration and Enterprise) and Women 2.0. I am also closely in touch with my professional and education networks at Bain & MIT.
Current Business Challenge? And what are you doing about it? Recruiting exceptional tech talent. We’ve been utilizing our deep network of contacts and posting jobs online thus far. Hoping to find the right fit soon.
Favorite motivational quote: “The best day of your life is the one on which you decide your life is your own. No apologies or excuses. No one to lean on, rely on, or blame. The gift is yours – it is an amazing journey – and you alone are responsible for the quality of it. This is the day your life really begins.” Bob Moawad
Family? I have two wonderful parents who dedicated their lives to me and my sister. I also now have an adorable nephew who is the recent addition to my family.
If so, how do you balance family and business? I come from a background where family is important and no matter what, it will always be a priority. I talk to my mom once a day – she is my support and inspiration on a daily basis.
Favorite book? Memoirs of a Geisha
What do you do to relax? Dance and listen to music, occasionally watch Seinfeld!
What do you want to change most about your world? I wish days were longer so I could do more things each day!
What are you most proud of? Selling out three shows at The Ailey Citigroup Theater in New York City with acclaimed film director, Mira Nair, as our guest speaker and one of our most avid supporters …that’s a close second to starting Classtivity!
What advice would you like to offer other Start Up Princesses? Build a team of people who are as passionate about the business as you are and also who you trust. That is an ideal combination for success.
Favorite Magic Wand (tool/resource)? My new MacBook Air.
If you could design a tiara, what precious stones would you use? Pearls, they were once only created by chance.
Meet Michelle McCullough, new Managing Director for Startup Princess
October 11, 2011
Startup Princess is excited to announce that Michelle McCullough is the new Managing Director for Startup Princess. Kelly will still be active in our community, run #startupchats (every Wednesday from Noon to 1 Mtn on Twitter) & be part of the direction and strategy for Startup Princess with Michelle. Michelle will assume a larger role than her current position as Business Development Director, which she has been since 2008. She’ll continue to manage partnerships, sponsorships, affiliates and events in addition to her new responsibilities.
In addition to Startup Princess, Michelle is the owner of Doodads Promotional Products and is a speaker and business strategist. Please welcome her to her new role and connect! Enjoy her interview.
Professional Background: I’ve spent the last 14 years in marketing, advertising and sales working in all aspects of the industry. I’ve worked for advertising agencies, a television station, started a newspaper and worked in sales for a large corporation. I love balancing traditional and emerging tools to share a message. I also started Doodads Promotional Products when I was 19. It’s still a growing, viable company and it’s just one way I fuel my entrepreneurial spirit. I speak for corporations and organizations about marketing, advertising, sponsorships, and public relations (and love to give a motivational speech here are there). I love helping entrepreneurs fulfill their business dreams and help them take their businesses to the next level, whatever that is for them. I’ve been with Startup Princess since 2008 as the Business Development Director managing Startup Princess partnerships, sponsorships, affiliates, and events.
What you wanted to be when you grew up: A lawyer
What you are: Speaker, Strategist, Success Coach, Serial Entrepreneur
Brief Summary of your Start Up: I’m a speaker, business strategist, personal success coach and a serial entrepreneur. 
I may have come into Startup Princess when it was 2 years in, but I still consider it as one of “my” companies.
Company Website: http://www.startupprincess.com
Personal Website: http://www.speakmichelle.com
What inspired you: When I was in High School and College I was on the debate team. It was something that I loved and I excelled. I was always disappointed that there wasn’t a professional debate team like there was professional baseball or hockey. I told myself I’d be a professional speaker someday. My favorite thing to do is speak to audiences large or small. I’ve also LOVED marketing since I took my first marketing class in High School. Everything that I do today is virtually throwing speaking and advertising in a blender and out comes Startup Princess!
How did you fund your businesses? Bootstrapping
Do you have a Fairy Godmother? Lots of amazing people have mentored me along the way. But my most recent coach and dear friend Tiffany Peterson has been really instrumental in helping me develop since I met her 1 year ago this week through Startup Princess!
Do you belong to any Business Organization or Networking Groups? Startup Princess, BNI, Chamber of Commerce, The Hub
Current Business Challenge? Growing at a comfortable speed.
What are you doing about it? I’m remembering that raising my family is more important that growing a business. Though I certainly believe they can co-exist, I’m very careful to ensure that my family doesn’t feel like they are being sacrificed in order to be successful in the business world. That doesn’t mean that I always do this well, but setting my priorities and shifting them from my family to my businesses (and vice versa) takes a lot of planning, and day-to-day intuition.
Favorite motivational quote: Oh boy. So many are swimming in my head. I’ll share this one for now: “That which we persist in doing becomes easier to do. Not that the nature of the thing itself has changed, but our ability to do has increased.” Ralph Waldo Emerson
Family? Married to my best friend, Aaron. We have two high-energy and highly-adorable toddlers ages 3 and 1.
How do you balance family and business? Like I said above, balancing family and business is an “act”. I don’t believe life balance exists. I believe we have to have a system of figuring out our priorities and know when to shift one into the first position and when to shift another back. I have a system I use called the Life Priority System. It’s a role based system that focuses on the things I want to be rather than the things I have to do. It’s why I created the Life Balance Myth Workshop. I’ve spent years of research and talked to a number of professionals trying to find the secret. Now that I’ve found what works for me and other women I work with, I’m trying to share it with the world!
Favorite book? The Success Principles, by Jack Canfield
What do you do to relax? Read a good book (fiction and non-fiction), scrapbook, watch an 80’s movie, spend time with my family and friends.
What do you want to change most about your world? I want people to be kinder and happier. I want my kids to grow up being nice and treated the same in return. I truly believe in the philosophy “Givers gain”, and wish more people believed in that as well. I think the world, especially the business world, would be a lot better off if we all tried to give a little more and take a little less.
What are you most proud of? Running 3 businesses AND raising a family.
What advice would you like to offer other Start Up Princesses? Grow at your own pace. Stop comparing yourself to others or thinking that someone else has the “secret” to running a business and having a thriving personal life. They are all trying to figure it out, too. As I have coached women entrepreneurs over the last 3 years, I’ve found that more often than not, problems in business are because they are struggling to find balance. They are often working too much, working too little or spending their time on the wrong activities that should be trashed or delegated. My advice is to do what’s best for you and your business in your current stage in life regardless of what your competitors or friends are doing.
Favorite Magic Wand (tool/resource)? The 2 G’s: God and Google (Kim Flynn planted that in my head and now I couldn’t possibly think of any other favorite resource.) I rely on both daily.
I’m excited for this new chapter with Startup Princess and look forward to many great opportunities ahead. If we haven’t met already, I hope to meet you at a live event someday! Until then, let’s connect virtually. Follow me on twitter @speakmichelle, find me on facebook here and at my personal website http://www.speakmichelle.com
Meet Susan Henderson, Founder of Suetables
October 6, 2011
Hometown: Toronto
Education: BAH in Communications from Queen’s University
Professional Background: For over 10 years, I worked in television as a Director of Communications overseeing the PR launch of Canadian specialty channels in Canada like – Life Network, HGTV, Food Network, National Geographic, BBC Canada, BBC Kids and more. In 2005, I turned jewelry design as a more personal means of expression.
What you wanted to be when you grew up: Dog trainer.
What are you? Entrepreneur with a not-so-well trained dog. I am the owner + designer at www.suetables.com, an online jewelry business with eight reps who hand stamp jewelry and run their own businesses. Suetables is where customization meets trend at a reasonable price.
Brief Summary of your Start Up: Before I started Suetables (www.suetables.com), I hunted for vintage silver spoons. When friends had babies, I learned, painstakingly to hand stamp these uneven surfaces with steel-like nails with letter/name impressions. They made personal and unique gifts. Learning this art, inspired me to hand stamp jewelry. I started with one “letter necklace” with my sister’s kids initials on it. My sister loved it and everyone wanted one. People kept asking me, “what else do you have?”
After selling hundreds of only ONE necklace, I started a line of hand-stamped personalized sterling silver jewelry long before anyone else was doing it. I hope to have a rep/”mompreneur” in every North American city one day.
Company Website? www.suetables.com
What inspired you? After my second child, I decided to stay home. But, I craved creativity, something to call my own and a job that provided flexibility. I was mad with desire to have something MORE. I stayed up at night surfing for ideas. I feel so blessed that, in the end, my hobby turned into a business. Sometimes the answer in life is right in front of you. It took my friends to show me.
How long have you been in business? Almost six years.
How did you fund it? Personal line of credit. I never bought more inventory that I could afford.
Do you have a Fairy Godmother (or Mentor)? I respect and bounce ideas off many business people – including my clients. I talk to fellow entrepreneurs. Sometimes, I email an entrepreneur out of the blue and ask them for coffee. Networking really helps inspire ideas.
Do you belong to any Business Organization or Networking Groups? Yes, I have been working with Mogul Mom, Heather Allard with an online networking group of entrepreneurs. Heather is truly an inspiration. http://www.themogulmom.com/heather-allard/
Current Business Challenge? Building online sales and finding a like-minded US reps to help me build the business.
What are you doing about it? I am hiring someone to help me with SEO (search engine optimization) and re-building my web site so it is easier to order, navigate and has a search-engine friendly template.
I am also going to go hand stamp sterling silver jewelry at gift and trunk shows in the US – grass routes style. That is how I built my business in Canada. That is how I found my eight Canadian reps. Like an Avon rep, Suetables’ reps run their own companies, buy silver upfront and work with clients to create the perfect mix of charms that reflect what the client loves. Our reps don’t just sell an item to someone – they learn to hand stamp and they help create it. It is the perfect business for a mom that craves something MORE but also wants flexibility.
Favorite motivational quote: “Life is like email. Delete the spam; act on the important messages; laugh at the funny stuff, then pass the best parts on to your friends.”
Family? is everything. I am a daughter, sister, girlfriend and mother to two wonderful wiggly boys.
If so, how do you balance family and business? I don’t think you ever arrive at the perfect “balanced” place. It is a constant journey of creating checks and balances.
Favorite book? A Short Guide to a Happy Life by Anna Quindlen
What do you do to relax? I walk the dog in the ravine, go to Pilates, art galleries, read magazines or watch movies. And I take a bath every day.
What do you want to change most about your world? Mother Teresa said, “the problem with the world is that we draw the circle of our family too small.” I’d like to teach my boys that we need wider circles. In the short term, if I can teach them to let my boyfriend’s daughter and son into their hearts, then I can teach them, in the long run, to find room to expand their heart and thinking to accept and have empathy for all kinds of groups. You don’t have to work for United Nations to do the noble work of drawing bigger and wider circles.
What are you most proud of? I’m proud that I am making a living doing what I love with a product that celebrates life and loved ones. I am proud that I am creating those opportunities for other moms through my rep growth model. I am proud that am am re-building my life. I am proud of my two boys. They have taught me how to keep on loving even when I am tired, scared, frustrated or angry. Did I say tired?
What advice would you like to offer other Start Up Princesses? When you start a business, you are often doing everything yourself and you work alone. Find someone who believes in you and your product and is willing to take the time to strategize and discuss ideas with you. My boyfriend has been an incredible inspiration, daily support and travel companion on my designing trips to various corners of the world.
Also, to build a business, you have to take risks. You WILL make mistakes and that is OK.
Favorite Magic Wand (tool/resource)?cMy Apple computer and Website Magazine (a great resource for online businesses!)
If you could design a tiara, what precious stones would you use? Crystals. They are one of earth’s most common minerals but they are so rich in many ways. They are beautiful and they have healing powers. For holiday 2011, my boyfriend and I are traveling to Czech to add crystals to my jewelry line.
Meet Rochelle Boreland of Rochelle, Yanique Inc.
September 29, 2011
Long, short, natural, curly – Rochelle loves it all! Hair is her favorite accessory and the final touch on any look. After years of visiting hair salons and spending large amounts of money, Rochelle decided to compile her favorite affordable products and techniques to share with others. Rochelle Boreland is a renowned hair fanatic, innovator and mastermind!
Name: Rochelle Y. Boreland
Professional Background: Master of Public Administration, University of Miami and Bachelor of Arts in Political Science, University of Miami
What you wanted to be when you grew up: I always wanted to run for political office.
What you are: Legislative Analyst, Miami Dade County.
Brief Summary of your Start Up: Coaching programs: My company, Rochelle Yanique, Inc. was developed to educate and provide women with cost effective solutions to styling their hair. I offer a wide range of protective styling techniques that are ideal for the woman on the go. Accessories offered through Rochelle Yanique, Inc. range from hand sewn custom wigs to clip in pieces. Through the online blog, women are taught maintenance tips that help in procuring healthy hair growth.
Company Website: www.iamrochelle.com
What inspired you: As a graduate student in college, I was forced to find more economical ways to keep up with current trends. Because money was limited, I researched “do-it-yourself” techniques and became proficient in various hair styling techniques. I was inspired by the need to do more with less.
How long have you been in business? Incorporated for 4 months; Building my brand since September 2010.
How did you fund it? Through money received from my services and my current employment.
Do you have a Fairy Godmother or Mentor? An old co-worker– She is a well known financial guru and has been mentoring me since graduating high school. When I decided to start my business, she guided me in the right direction and lent her support wherever it was needed.
Do you belong to any Business Organization or Networking Groups? Not Currently.
Current Business Challenge: Money! Start up can be difficult for a new business. I am struggling most with introducing my line of products and making my brand one that is well known.
What are you doing about it: I have hired a publicist to connect me to key media outlets that are within my target group. I’ve also used social networks like Twitter and Facebook to stay connected to my audience.
Favorite motivational quote: “Hard work beats talent when talent fails to work hard”
Family: Not married.
Favorite book? The Millionaire Next Door by Thomas J. Stanley
What do you do to relax? I love to lay poolside and do absolutely nothing! Still, that never lasts too long. Before you know it, I’m thinking up another topic for my blog.
What do you want to change most about your world? I’d adjust my level of patience. I come up with a thousand ideas a day, and I want to see all of them come to fruition all at once. I’ve got to learn to pursue ideas one at a time and in order to give them adequate focus.
What are you most proud of? Achieving my Masters degree and becoming a business owner by age 22!
What advice would you like to offer other Start Up Princesses? Always remain passionate about your ideas. Never become discouraged. You are the best advocate for your business or service– Consumers thrive off of your passion!
Favorite Magic Wand? Online small business communities and forums. There are tons of people with the same questions as I do. I love logging on to different business forums and learning from other owners who face the same challenges as I do.
If you could design a tiara, what precious stones would you use? Diamonds of course!
Thanks, Rochelle!
Meet Cherie Burton, Purpose and Presentation Coach
August 19, 2011
Cherie Burton is a Mom and Purpose & Presentation Coach who has a passion for empowering women to step forward and do what they were born to do. She holds a degree in Psychology and has held group therapist positions at a psychiatric hospital, a residential treatment facility for teen boys, a birth mother support group, and an addiction recovery center. She was crowned Mrs. Utah 2004 and is the author of, Where Depression Ends and You Begin and the upcoming book, She Was Made Whole: 7 Steps of Restoring Order to a Woman’s Soul. As an Essential Oils and Wellness Educator, Cherie is on a worldwide mission to educate other mothers to self-nurture and become healers in their own homes.
Name: Cherie Burton
Location: Alpine, Utah
Education: Bachelor of Science, Psychology; Minor Degree, Sociology
Professional Background: Purpose & Presentation Coach, Mrs. Utah 2004, group therapist at a psychiatric hospital, a residential treatment facility for teen boys, a birth mother support group, and an addiction recovery center; Author of, Where Depression Ends and You Begin, and the upcoming book, She Was Made Whole: 7 Steps of Restoring Order to a Woman’s Soul; Essential Oils and Wellness Educator
What you wanted to be when you grew up: An author and a teacher
What you are: An author and a teacher! Only not in the public school system
Brief Summary of your Start Up: Coaching programs: “Present Yourself with Power” (6 week group training in confidence, beauty, public speaking), “Find Your Life Mission in a Month” (guided course in defining your purpose) and “Breakthrough: Peace with Food, Peace with Your Body” (12 week weight loss e-Course), Image & Speaking Private Mentorships
Where you are located? I run my business out of my home.
Company Website: www.CherieBurton.com
What inspired you: Beautiful and elegant women I’ve associated with in the pageant industry, who’ve “classed” it up with their integrity and eloquence
How long have you been in business? 6 years
How did you fund it? Self
Do you have a Fairy Godmother or Mentor? Yes, I have several! My latest is my business coach, Kim Flynn.
Do you belong to any Business Organization or Networking Groups? Just starting to get into Biz Divas, the HUB and others.
Current Business Challenge: Locating clients who could benefit from my programs.
What are you doing about it: I’m looking into doing an affiliate launch and I’m getting a marketing funnel together that will provide lots of value –free- to those who frequent my site.
Favorite motivational quote: “You have never met a mere mortal…every interaction is sacred.” C.S. Lewis
Family: My primary role/responsibility is that of being a mom and I take it “mother bear” seriously. I have 3 children, who, as of Summer ’11, are ages 10, 12 and 14.
How do you balance family and business? I try to listen to my heart in my moments. The answers are always there and motherhood and your business/life mission are a beautiful dance. It takes a lot of courage and surrender to stop what you’re doing and give a child your full attention.
Favorite book? Fiction: Jane Eyre by Charlotte Bronte Non-fiction: Light in the Wilderness by M. Catherine Thomas
What do you do to relax? Read, go on movie dates with hubby.
What do you want to change most about your world? To master being a source of love and acceptance for others.
What are you most proud of? My two sons and daughter and the close bond we have.
What advice would you like to offer other Start Up Princesses? Keep your life in Divine Order (1.God, 2 Self, 3.Family, 4.Humanity, 5.Earth)… Your business is 4th on the happiness index
Favorite Magic Wand? Sacred Routine I do every day (study of Truth, connection to the Divine, meditation, soul stillness)
If you could design a tiara, what precious stones would you use? Rubies – biblical reference to a virtuous woman
Thanks, Cherie! Meet Cherie in real life at Touchpoint – our 5th Annual Conference for
Women Entrepeneurs. Register today!
