3 Ways to Make Your Marketing Go Viral and MORE from The Contagious Theory
February 1, 2012
Startup Princess Managing Director, Michelle McCullough, was invited to speak at TEDxBountiful on January 18th. Here is her TEDx talk. Lots of great juicy nuggets for business and life.
I See a Book In Your Future – Your Big Beautiful Book Plan – Book Review
January 25, 2012
Ever have one of those creepy moments where you decide to do something and a tool that you need shows up within days? Well, 
that happened to me a couple of months ago. I decided I was going to write a book. I mention this to a friend and they say, “You need to put together a book proposal.” Honestly, I had never heard that in the non-fiction world people write book plans before they finish books. Who knew? I start to panic. And then, BOOM! I get an email from a long time mentor and Startup Princess friend, Danielle La Porte about Your Big Beautiful Book Plan. Like a beacon of light sent straight from heaven. 
I’ve always been a huge fan of Danielle La Porte’s, even before she was the keynote speaker for Touchpoint in 2010 (You can see her keynote from Touchpoint here: http://www.ustream.tv/recorded/9788489), so I knew I’d love her. Linda was a wildcard, since her work wasn’t familiar to me before I got their online book . Ever since I’ve listened to Linda on the audio I thought for sure we could be BFFs (she just doesn’t know yet).
The book (more like an e-course its over 400 pages and hours and hours of video and audio) is A-MAZE-ING. I’ve been DEVOURING the chapters and soaking up every audio. I’ve been listening to the audios in the car over and over and there are two main takeaways that I want to share with you.
First of all, these girls know their stuff. They’ve done it. They’ve helped others do it. Their tips are timely, practical and produce results. They share case studies of themselves and clients, and even share the plans that helped them get agents and book deals. They really over-deliver in the content department. Every time I got to a new chapter, I was amazed at how much information and resources they provide. They take you through section-by-section on HOW to write a book plan, and tell you all the tips and also share the mistakes novices make. It’s a great straight read, and I have also enjoyed going to back to read certain sections I forgot, or catch an audio that reminded me about a key tool. It’s like the crystal ball for book plans.
Second, when I read this, I’m infused with confidence that I actually could launch a book deal and that it could work! The publishing world has always seemed elite, untouchable, complicated and bigger than me, but Danielle and Linda have provided the knowledge we need to break into the publishing world, find an agent and ultimately, produce a book plan that we will feel fantastic about. The chapters on telling your stories, finding your own voice and sharing your message with confidence have inspired me, and my book plan is underway!
Like anything else, great things take work. HARD work. A book plan is like writing a book about your book before you get to write your own book. However, lots of hard things done with passion produce great results. Some days are harder than others, but with Your Big Beautiful Book Plan, I have a blueprint to lead me to success. And since I now know that to do, the publishing world and book success don’t seem scary it seems thrilling, and I can’t wait for what this next year will bring!
Have you read Your Big Beautiful Book Plan? What were your takeaways? Please share them below and lets have a little book club right here.
Want to learn more about Danielle, Linda and Your Big Beautiful Book Plan?
I am GIDDY with excitement to announce that we’re hosting a FREE teleseminar on Thursday, January 26th, 2012 with Danielle La Porte and Linda Sivertsen, authors of Your Big Beautiful Book Plan.
To register to receive the call details go here.
Michelle McCullough is the Managing Director for Startup Princess. Michelle became a partner in Startup Princess in 2008. She is responsible for event planning, marketing, affiliates, sponsorships and partnerships. Over the past 3 years she has coached women entrepreneurs and helped them grow their businesses from “dream in development” to established thriving businesses. Michelle is a speaker, strategist, success expert and a serial entrepreneur. She started Doodads Promotional Products when she was 19. And has also spent the last 12 years working in marketing and advertising. She’s worked in all aspects of the industry from production to creative and sales to management. On top of her full-time jobs, Michelle has cultivated her love for entrepreneurship by running Doodads as a successful side business. In 2008 when Michelle quit her full-time job to be home more with her newborn son, she moved Doodads to the front burner and doubled the income in 2008 and doubled it again in 2009. Today it continues to thrive. This year Michelle launched a coaching program called “The Life Balance Myth” to help busy entrepreneurs build thriving businesses AND meaningful personal lives. She believes that life balance is a myth, but she provides practical tools to achieve personal and professional success. You can learn more about Michelle at SpeakMichelle.com and sign up for her free video e-course on “The Life Balance Myth” coming later this month. Michelle has 2 children under 4 and lives in Utah.
Announcing the 2012 Startup Princess Fairy Godmothers
December 1, 2011
This was a really tough decision to make. There are some super impressive women entrepreneurs out there! Thank you to all who applied.
Our Fairy Godmothers will serve as our experts for the year. They will share their knowledge and expertise through online posts, teleconferences and will speak at our live events. We look forward to working with them in 2012 and we look forward to providing you with the resources you need to have a fantastic year personally and professionally!
Here is our list of 2012 Fairy Godmothers!
Kelly King Anderson, Founder of Startup Princess
Kelly King Anderson
Kelly King Anderson, the Founder of Startup Princess has always been passionate about making a difference in the lives of others. Previous to Startup Princess Kelly worked as an Assistant Producer for a Radio Station, Account Executive for a Marketing Firm, and as a Freelance Publicist for an International Tae Kwon Do Champion, helping her client to receive national media attention on Today’s Show, CNN, and more. Kelly has been featured on the covers of Wasatch Woman and Utah Business magazines, Named one of the Top 30 Women to Watch in Utah Business and has published multiple business articles online and in print. Her specialties are in marketing strategy, PR, branding, life and business planning, and social media. The Startup Princess Twitter account updated by Kelly is considered an Elite account – ranked in the Top 25 of Most Powerful Women on Twitter by Twittergrader with over 130,000 followers.
Work/Life Balance Expert & Marketing Expert Michelle McCullough – Managing Director for Startup Princess
Michelle is the Managing Director for Startup Princess. Michelle became a partner in Startup Princess (http://www.startupprincess.com/) in 2008. Michelle has been focusing on event planning, marketing, affiliates, sponsorships and partnerships. Over the past 3 years she has coached women entrepreneurs and helped them grow their businesses from “dream in development” to established thriving businesses. Michelle is a speaker, strategist, success coach and a serial entrepreneur. She started Doodads Promotional Products (http://www.doodadspromotional.com/) when she was 19. And has also spent the last 12 years working in marketing and advertising. She’s worked in all aspects of the industry from production to creative and sales to management. On top of her full-time jobs, Michelle has cultivated her love for entrepreneurship by running Doodads Promotional Products as a successful side business. In 2008 when Michelle quit her full-time job to be home more with her newborn son, she moved Doodads to the front burner and doubled the income in 2008 and doubled it again in 2009. Today it continues to thrive. This year Michelle launched a program called “The Life Balance Myth” to help busy entrepreneurs build thriving businesses AND meaningful personal lives. She believes that life balance is a myth, but she provides practical tools for personal and professional success.
Strategic Entrepreneurship Expert – Adelaide Lancaster of In Good Company from Philadelphia, PA
Adelaide Lancaster, co-founder, is a successful entrepreneur who excels at making business ideas a reality and helping businesses grow to their potential. Adelaide is both a strategic thinker and a master implementer. She has spent her professional career dedicated to helping women find work that is meaningful and rewarding. Adelaide was recently featured in the book Upstarts!, as one of 60 Gen-Y entrepreneurs who are rocking the world of business. Adelaide was co-founder and Principal Partner of Berkman Fives a consulting firm that helped women professionals with career development and advancement and women entrepreneurs with business growth and efficiency. Adelaide also is a contributor to The Huffington Post and Daily Muse.
Adelaide also co-authored the book “The Big Enough Company”.
Sales Expert - Tiffany Walke Peterson of The Lighthouse Principles from Salt Lake City, UT
Before founding her own company, Tiffany worked with and for many popular authors and groups, both selling and teaching the content for Franklin Covey, The 7 Habits of Highly Effective People, Jack Canfield, The Success Principles, and The Chicken Soup for the Soul series, and Robert Kiyosaki, of the world famous Rich Dad, Poor Dad series. The opportunity to be mentored and trained by some of the world’s best authors, teachers, and content has significantly influenced her own successful results and the results she helps others to achieve today. Tiffany received many promotions in her corporate life experience, managing multiple sales teams and projects, with a responsibility for sales budgets that ranged from $7.5 million to $40 million in annual sales revenue. Due to her record breaking sales achievements, she was sought after to train and mentor her proven sales style, process, and techniques to other sales associates, of which ultimately led her career and her passion for training, speaking, and coaching to evolve into what is now her own business. Tiffany has successfully trained and coached hundreds of sales people, with an average of 30% increase in sales revenue due to her proven methods. Tiffany is the Founder and President of The Lighthouse Principles, Inc, a training and development firm offering proven methods and strategies to align individuals and organizations in creating success with their own goals, results, and purpose.
Traditional and Digital Publishing Expert - Ishita Gupta of Fear.less Magazine from New York City, NY
She understands the blogosphere, how to build a tribe of supporters, and how to use the power of the Internet to market ideas. She helps both first-time and veteran authors do just that. As Head of Hoopla and Media at The Domino Project, a new publishing house powered by Amazon, she launched 6 bestselling books, and helped market 100,000 copies of the most recent book, Read This Before Our Next Meeting, in the first month. She also launchedLinchpin: Are You Indispensable, one of the bestselling business books in 2010 (and had a page in the book.) She founded and runs Fear.less magazine, a popular digital magazine that profiles hundreds of bestselling authors, entrepreneurs, artists, thought leaders, and many others on how they’ve overcome fear; The magazine has been called “Fast Company meets Oprah” by its 10,000+ readers.
Product Development Expert - Jude Anker of Anker Consulting from Park City, Utah
Jude holds that innovation simply isn’t as unpredictable as many people think—that intentional innovation in product development is a systematic process. So much so that she’s currently developing a playbook on how leaders and teams can best ideate, conceive, develop, test, roll out, and improve their new market offerings. With focused expertise in both sustainable design solutions and strategic business planning, Jude has guided both corporations and independent inventors, including Little Giant Ladder Company, Connor Sport Court, BullFrog Spas, and Soul Pole ski and trek poles. A true connector, Jude offers a network of potential resources and specialized talent via her relationships with proven vendors in the areas of product design and engineering, business banking, IP law, PR, marketing services, and website design and development.
Branding Expert - Rebecca Servoss of Persnickety Graphic Design of Salt Lake City, UT
Rebecca Servoss is an extremely talented Graphic Designer and Branding Expert. She also has a background in corporate branding and marketing strategies. She graduated from the University of Utah with a degree in Marketing and Advertising. Since then she has served as graphic designer, brand manager and creative director at several large companies. After leaving “Corporate America” Rebecca opened the doors of her own successful graphic design and web agency. Her talents and abilities assist clients to not just have a pretty logo, but a powerful identity branding message. Not only does Rebecca have powerful business branding intuition and an impeccable eye for design, she also has a gift for guiding entrepreneurs to discover who they truly are so their essence and passion can be communicated properly in their identity branding.
Public Relations Expert – Cinnamon Bowser of Nail Taxi from Alexandria, VA
Prior to starting Nail Taxi, Cinnamon worked for 14 years in the public relations/communications arena. In the six years that Nail Taxi has been in business she has done all of their PR resulting in FAB coverage! Nail Taxi has received coverage in Family Circle, Entreprenuer, Fast Company, the Fine Living Network, Daily Candy (in multiple cities),The Knot network, Lucky, Allure, CNBC (Donny Deutsch), The Fine Living Network, Nails Magazine, NailPro, Washington Post, Washingtonian, Capital File, Chicago Sun and Tribune, local TV network affiliates, Small Business TV and dozens of web sites. Later this month we have a story coming out in Woman’s World and in the next few weeks Nail Taxi will be on Working Mother.com.
This incredible media coverage has allowed Nail Taxi to grow o cities across the United States and now the Bahamas! PR also increased my visibility and has helped me to win some prestigious awards including the 2008 Home-based business champion of the year for the U.S. Small Business Administration and a 2011 TOP 50 MOMPRENUER award from Babble.com.
Social Media Expert - Mandy Allfrey of The Buzz from Asheville, NC
Mandy is a digital marketing professional, speaker, and blogger, having over 12 years of marketing experience in multiple industries. The founder and CEO of Social Media Architecture Company, The Buzz, of Salt Lake City, UT. Clients located across the United States, Canada, & the Caribbean. Mandy engages with corporations, clients, and groups teaching the value of social media and best structuring the best strategies for your business. She is also the founder of Cafe Grace, a positive, uplifting environment on Facebook (www.facebook.com/cafegrace) that makes a positive impact and creates influence in the lives of others.
Online Marketing Expert – Desiree Scales from Bella Web Design from Atlanta, GA
Desiree Scales brings over 15 years of expertise in online marketing to customer projects at her award-winning company, Bella Web Design, Inc. With a background as a web designer for a major U.S. corporation, Delta Air Lines, Desiree delivers sound advice and outstanding solutions for her business customers. Her expertise and experience has evolved into a passion to educate people about online marketing and technologies that foster success. She has been a featured speaker at companies, conferences and seminars speaking on topics about web design, social media, online marketing and protecting teens on the Internet. Desiree also hosts The Bella Buzz, a weekly podcast dedicated to online marketing topics, tools and tips for business owners. Her podcast is popular among business owners around the world. Her company garnered a prestigious Webby Award Honor in 2011. Desiree has provided consulting for many companies including Microsoft, Delta Air Lines, Northside Radiology, Brand Mortgage and Marriott among others.
Revenue Expert – Monica Shaw from Revenue Breakthrough from New York City, NY
Monica Shaw, the business breakthrough specialist, Kellogg MBA grad, and business professor helps women business owners double their income within 12-18 months. Revenue Breakthrough is Monica’s 2nd six-figure company. Her corporate and teaching background allow Monica to show business owners how to step into their role as the CEO of their businesses. She shows them the HOW, every step of the process to grow their businesses to the next level, without going broke or crazy in the process. Monica is the author of: Creating Your Revenue Breakthrough – Five Steps to Doubling Your Income in the Next 60 Days, and the Money Magnet Kit. If you would like to monetize your marketing and increase your income be sure to check out her Money Magnet Kit. Get your copy at www.revenuebreakthrough.com/moneymagnet
What do you want to see on StartupPrincess.com?
October 22, 2011
Hello Startup Princesses!
We’re making plans for content for 2012 and setting our editorial calendar. We’ll also be selecting Fairy Godmothers to help us with articles and events based on the topics you care the most about.
Leave a comment below and share with us your top two topics. Choose from the list below or share some of your own!
Marketing/Advertising
Social Media
Sales
Manufacturing & Product Development
Graphic Design/Branding
Product Placement/Distribution
Legal
Accounting
Inspiration/Life Balance
Human Resources/Hiring Staff
Online Strategies
Operations, Processes and Systems
Research and Development
Creating Information Products
Thanks for sharing! We look forward to another great year with you!
Empowered Women in Prosperity Group Coaching Event Launches April 28th
April 7, 2010
Want to fuel your life with passion and purpose? Want to be liberated from your blocks so you can soar in business? Need a support group to help you focus and strategize? You are invited to experience total transformation! On April 28th-May 19th, Startup Princess Founder, Kelly King Anderson with join forces with Heather Madder, Author, Speaker, and Coach to host the exciting group coaching event “Empowered Women in Prosperity.” Want to learn more? Go to http://www.inlovewithmylife.com
Office Depot Giveaway! Nominate a Startup Princess to WIN Turbo Tax Small Business Software, Plus! Grand Prize Winner to Receive Canon SD780 Digital Camera
March 1, 2010
Office Depot knows small business owners need great tools to be successful. We are pleased to present this exciting giveaway with Office Depot featuring 10 copies of Turbo Tax Small Business, plus one Lucky Grand Prize Winner will also receive a Canon SD780. We want to honor 10 Startup Princesses who deserve to be recognized and “get a break” with filing taxes this year. If you know a woman entrepreneur Read more
Plan Now to Attend a Fabulous Conference (or more!) in 2010
January 17, 2010
This week I’m attending Altitude Summit at the luxurious Grand America. I’ll be cheering for Startup Princess friends who are speaking (Sarah Jane, Allison, Steph). As I’m getting ready to attend the event–arranging sitters, freezing meals, getting laundry done, etc. I’m thinking about other national blogger/social media/business conferences I want to attend. Attending events, especially national conferences has really been worthwhile for networking and getting sponsors, I highly recommend it (not to mention F-U-N)! The great news is we’ve just officially set the date for our 4th Annual Startup Princess Touchpoint Conference- September 24th at Noah’s in South Jordan, Utah. Our event features incredible keynote speakers, breakout sessions, lunch, video marketing competition, attendee boutique & more! Please plan now to join us. Get inspired, connect & learn more business strategies to grow your business.
What conferences are you attending this year? Leave a comment!
Tell Us Your Favorite Memory of a Vegas Business Event OR Retweet this Post & You Could WIN a FREE Blackberry
January 4, 2010
When’s the last time you went to Vegas for a business event, conference, or trade show? For me it was Blogworld this past October. I had a great time connecting with blogging friends in REAL life. I loved networking, learning, dancing and hanging out with them (see my Whrrl story here). What was your best memory being in Vegas for business? (or what event do you WANT to go to in Vegas?) Comment here on the post, Retweet this post on Twitter and you could WIN a Free Blackberry! (The type of BlackBerry will be determined by the mobile service that the winner has.) This giveaway is sponsored by Vegas Means Business. Details below. Read more
Happy 2010 from Startup Princess!
December 23, 2009
My heart is full of gratitude for all of you! Thank you, thank you, thank you for making 2009 so fantastic by loving our community and supporting our events, reading this site, and connecting on Facebook Startup Princess Group & Twitter! We look forward to the year ahead and have some wonderful plans in the works to help you all take your business dreams to the next level! Can’t wait to see you again and hear what’s next for you.
May all of your 2010 Dreams come True!
Kelly King Anderson, Startup Princess Founder/Managing Director
KSL News Features Startup Princess in Story on FTC Blogging Regulations
December 7, 2009
Video Courtesy of KSL.com
