All I Want for Christmas is a Revenue Stream – Free Teleseminar Invite! Dec 21 * 11am MST
December 18, 2012
Let’s face it. If your startup isn’t generating cash you’re not going to enjoy the holidays very much and you might even cry about it to Santa. I know how it feels, truly I do! When I was just starting out as an entrepreneur it was really hard to be shop when I didn’t really make much beyond my break-even point. But then things shifted, they didn’t necessarily shift in my startup but they shifted because I added ANOTHER revenue stream so then I had 2 income sources and THAT my friends, made all the difference!
If you want to learn about what I did to double our income in less than 3 yrs, retire my husband, travel to Europe for 3 months with my kids, and then move to Hawaii to take a volunteer position as an Entrepreneur-in-Residence at a local university then, please join me on FRIDAY, December 21st at 11am MST.
On the call you will learn my *Top 5 Tips* for selecting an additional powerful, successful revenue stream.
WE Unite – The Premier National Conference For Women Entrepreneurs Presented by Startup Princess
September 24, 2012
We’re excited to announce WE Unite, the national conference for women entrepreneurs presented by Startup Princess.
March 28, 29, 30, 2013
Your ticket includes:
- All access pass to the Keynotes, Breakout Sessions, Activities, Expo and more!
- Meals are included! (Thursday: Dinner; Friday: Breakfast, Lunch & Dinner, Saturday: Breakfast & Lunch)
- Discount accommodations available through the event hotel the at the Zermatt and Homestead Resort. Call 1-888-327-7220 to reserve your room. Ask for the We Unite – Startup Princess discounted rate. (If you’d like help coordinating room mates, email us!)
There are only 300 seats and when they’re gone, they’re gone (we simply can’t fit another body in that space)!
Details:
March 28, 29, 30, 2013 (Mark your calendars, and make your flight arrangements!) (SCROLL DOWN TO SEE MORE ABOUT DATES, TIMES & ACTIVITIES)
Homestead Resort in Midway, Utah (Approx 35 minutes from Salt Lake International Airport) Nestled in the mountains in a retreat-like atmosphere.
Early bird tickets are only $199! (Regular price $259)
AND remember an additional BONUS: The first 50 registrants will get a one-on-one mentoring session with one of our Fairy Godmothers or Speakers! Valued at $200!
Meet some of our speakers & panelists (More To Be Announced)
Work/Life Balance Expert & Marketing Expert Michelle McCullough – Managing Director for Startup Princess
Michelle is the Managing Director for Startup Princess. Michelle became a partner in Startup Princess in 2008. Michelle has been focusing on event planning, marketing, affiliates, sponsorships and partnerships. Over the past 3 years she has coached women entrepreneurs and helped them grow their businesses from “dream in development” to established thriving businesses. Michelle is a speaker, strategist, success coach and a serial entrepreneur. She started Doodads Promotional Products (http://www.doodadspromotional.com/) when she was 19. And has also spent the last 12 years working in marketing and advertising. She’s worked in all aspects of the industry from production to creative and sales to management. On top of her full-time jobs, Michelle has cultivated her love for entrepreneurship by running Doodads Promotional Products as a successful side business. In 2008 when Michelle quit her full-time job to be home more with her newborn son, she moved Doodads to the front burner and doubled the income in 2008 and doubled it again in 2009. Today it continues to thrive. This year Michelle launched a program called “The Life Balance Myth” to help busy entrepreneurs build thriving businesses AND meaningful personal lives. She believes that life balance is a myth, but she provides practical tools for personal and professional success. Learn more about Michelle at SpeakMichelle.com
Sales Expert - Tiffany Walke Peterson of The Lighthouse Principles from Salt Lake City, UT
Before founding her own company, Tiffany worked with and for many popular authors and groups, both selling and teaching the content for Franklin Covey, The 7 Habits of Highly Effective People, Jack Canfield, The Success Principles, and The Chicken Soup for the Soul series, and Robert Kiyosaki, of the world famous Rich Dad, Poor Dad series. The opportunity to be mentored and trained by some of the world’s best authors, teachers, and content has significantly influenced her own successful results and the results she helps others to achieve today. Tiffany received many promotions in her corporate life experience, managing multiple sales teams and projects, with a responsibility for sales budgets that ranged from $7.5 million to $40 million in annual sales revenue. Due to her record breaking sales achievements, she was sought after to train and mentor her proven sales style, process, and techniques to other sales associates, of which ultimately led her career and her passion for training, speaking, and coaching to evolve into what is now her own business. Tiffany has successfully trained and coached hundreds of sales people, with an average of 30% increase in sales revenue due to her proven methods. Tiffany is the Founder and President of The Lighthouse Principles, Inc, a training and development firm offering proven methods and strategies to align individuals and organizations in creating success with their own goals, results, and purpose.
Branding Expert - Rebecca Servoss of Persnickety Graphic Design of Salt Lake City, UT
Rebecca Servoss is an extremely talented Graphic Designer and Branding Expert. She also has a background in corporate branding and marketing strategies. She graduated from the University of Utah with a degree in Marketing and Advertising. Since then she has served as graphic designer, brand manager and creative director at several large companies. After leaving “Corporate America” Rebecca opened the doors of her own successful graphic design and web agency. Her talents and abilities assist clients to not just have a pretty logo, but a powerful identity branding message. Not only does Rebecca have powerful business branding intuition and an impeccable eye for design, she also has a gift for guiding entrepreneurs to discover who they truly are so their essence and passion can be communicated properly in their identity branding.
Public Relations Expert – Cinnamon Bowser of Nail Taxi from Alexandria, VA
Prior to starting Nail Taxi, Cinnamon worked for 14 years in the public relations/communications arena. In the six years that Nail Taxi has been in business she has done all of their PR resulting in FAB coverage! Nail Taxi has received coverage in Family Circle, Entreprenuer, Fast Company, the Fine Living Network, Daily Candy (in multiple cities),The Knot network, Lucky, Allure, CNBC (Donny Deutsch), The Fine Living Network, Nails Magazine, NailPro, Washington Post, Washingtonian, Capital File, Chicago Sun and Tribune, local TV network affiliates, Small Business TV and dozens of web sites. Later this month we have a story coming out in Woman’s World and in the next few weeks Nail Taxi will be on Working Mother.com.
This incredible media coverage has allowed Nail Taxi to grow o cities across the United States and now the Bahamas! PR also increased my visibility and has helped me to win some prestigious awards including the 2008 Home-based business champion of the year for the U.S. Small Business Administration and a 2011 TOP 50 MOMPRENUER award from Babble.com.
Social Media Expert - Mandy Allfrey of The Buzz from Asheville, NC
Mandy is a digital marketing professional, speaker, and blogger, having over 12 years of marketing experience in multiple industries. The founder and CEO of Social Media Architecture Company, The Buzz, of Salt Lake City, UT. Clients located across the United States, Canada, & the Caribbean. Mandy engages with corporations, clients, and groups teaching the value of social media and best structuring the best strategies for your business. She is also the founder of Cafe Grace, a positive, uplifting environment on Facebook (www.facebook.com/cafegrace) that makes a positive impact and creates influence in the lives of others.
Melanie Donahoo has worked in many different areas of the advertising industry and has always utilized her strong writing skills. She’s written everything from blogs and billboards to sales pages and video scripts, and everything in between. She even wrote a stand-up comedy routine for a client. Today, Melanie owns her own copywriting and marketing and social media consulting company. She specializes in helping small business owners and entrepreneurs identify their audience and create powerful messages that resonate and drive sales.
What can you expect at WE Unite?
1. Your meals are included! Thursday – Dinner; Friday – Breakfast, Lunch & Dinner; Saturday – Breakfast & Lunch
2. Enjoy social and networking activities every evening. Socialize and network with attendees, speakers and sponsors!
3. Powerful Keynotes and Breakout Sessions – Get the latest in marketing, entrepreneurship, media, blogging and more. (SCROLL DOWN TO SEE SESSION INFORMATION)
4. Amazing information, in a relaxing setting. Savor the beauty of Midway, Utah. It’ll feel more like a retreat than a conference!
5. Practical information, with easy to implement plans. We know you need to get traction in 12 weeks – not 12 months.
6. Registration begins at 1:00 PM on Thursday (to allow for early morning arrivals in SLC) and we finish at 5:00 PM on Saturday. We suggest that you have evening flights that leave after 7:15 PM on Saturday or leave leisurely Sunday morning.
Who should attend WE Unite?
Women Entrepreneurs
Bloggers
Media & Marketing Professionals
SESSION INFORMATION (Updating regularly – check back for the latest information)
Social Trends Your Competition Doesn’t Know About – By Fairy Godmother & Social Media Expert Mandy Allfrey
There are a lot of places to spend your time promoting your business on Social Media. Get ahead of the trends with strategic social media strategy that will separate you from your competitors and get you in front of your key prospects.
From the Corporate Office to Home Office – By Fairy Godmother & Branding Expert Rebecca Servoss
Whether you are trying to make the transition or already have jumped the corporate ship, you’ll get a map help you on your journey to entrepreneurship. It takes courage, patience, persistence (& maybe a little therapy) but once you get there, you’ll never look back!
Sponsors:
Would you like to get your business, brand or product in front of 200-300 influential Women in Business? We have exhibitor tables and sponsorship packages that complement your current marketing goals. Packages include marketing during the event and outside of the event through our network! For more information, contact michelle {at} startupprincess {dot} com
Applications Are Now Being Accepted for 2013 Startup Princess Fairy Godmothers
September 21, 2012
Each year, Startup Princess selects 10 Women Entrepreneurs (who are the experts in a specific field or business trait) to provide value to the Startup Princess community. Fairy Godmothers provide 6 blog posts or videos in a calendar year. They are also invited to speak at WE Unite, our Annual Conference for Women Entrepreneurs. Fairy Godmothers get exposure to our community through our site, social media outlets and email list.
We only take ONE Fairy Godmother to be our expert on a specific subject. For example, we will only have 1 branding or graphic design expert.
To see the list of our 2012 Fairy Godmother’s go here.
If you’re interested in sharing your expertise with our community, please fill out the application below!
5 Things Disney’s Cars Land Taught Me About Marketing
August 31, 2012
Written by Melanie Donahoo for Startup Princess.
I was 28 the first time I went to Disneyland. And while I’m sure we could have a lengthy discussion about how sad and ridiculous that is, or talk for hours about my deprived childhood, I think maybe we should tackle that with my therapist another day.
Because my first experience at Disneyland was when I was “older,” I viewed it through a different lens than, well a 5-year-old would. As I made my way through the park, my entrepreneur mind couldn’t help but recognize how Disneyland has handily mastered the fine art of marketing.
I mean, how many places on earth can you go and see adults happily pay to walk around wearing crazy hats and ears? If you were to go to a morning business meeting in a set of mouse ears, you’d likely be looking for a new job by lunchtime. But when you’re inside Disneyland, nobody even thinks twice about it.
So how did they do it? How did Disneyland manage to create a marketing-centric atmosphere that is accepted, embraced, and even sought after? What Disneyland knows, and the rest of us should learn, is how to make the marketing a part of the overall experience.
I recently attended a social media event where I was privileged to chat with and hear from the Disneyland team, including Kathy Mangum, the executive producer and vice president for Walt Disney Imagineering. Kathy gave a fabulous presentation about how Disneyland’s newest attraction, Cars Land, came to be.
As she presented, I couldn’t help but recognize a few marketing lessons we could all learn from Disneyland’s experience building Cars Land.
1. Do Your Research
I’m sure all of Disney’s Imagineers were fairly well versed with the movie Cars when they set out to build the Cars Land attraction, but that wasn’t enough. They wanted to know and understand it completely. That’s why their team took a road trip along Route 66 to see the same sights, meet the same people, and even eat the same food as the creators of the movie. It was from this trip that they gathered information for their project.
Now your marketing might not require driving across the U.S. with your team, but it should include plenty of research. Before you lay out your marketing plan, talk to your customers and your potential customers. Dig in and get familiar with your product or service and even check out your competition. Figure out what people think of you, or what they will think of you. Examine what makes you different, better, or weaker. Ask why people buy from you. Determine why people buy from your competitors.
If you’re approaching your marketing without doing research, you’re guessing. Before anything else, get the facts.
2. Be Innovative
Saying the Walt Disney Company is innovative, is like calling the Statue of Liberty a “nice piece of art.” I mean, they have people with the job title “imagineer,” who are tasked with, you guessed it, coming up with new and innovative ideas.
This innovation can be seen throughout Cars Land. They could have built a ride or two and let the rest of the area remain as it was, but they didn’t. Even the concession stands fit the theme and are housed in giant orange cone buildings where you can get things like “popcone” or other tasty “cone-coctions.” They pushed the limits of their imagination to carry the theme everywhere.
Disneyland isn’t content with giving people the same experience over and over, and you shouldn’t be either. Work within the confines of your budget and the realities of your industry, but never be afraid to push the limits. Never settle for the same old marketing techniques just because it’s what you’ve always done, or worse, because it’s what your competition is doing.
So what if you don’t have a huge budget? Don’t let that hold you back. History is replete with creative marketing ideas that have been executed using little or no budgets. That’s where innovation really comes into play.
3. Plan for the Future
Flash in the pan marketing efforts may boost traffic or sales for a day, a week, or maybe longer, but they won’t get the long-term results you’re seeking. For Cars Land, Disneyland built a mountain. They built a mountain! Since most businesses don’t just throw a mountain up on a whim, I’m willing to bet that they thought ahead and envisioned how the attraction would work as part of the park’s future.
Most people know they should plan, so why is it that there’s no shortage of “shiny object chasing” syndrome? Trying something “just to see if it works” is a waste of time and money. Think before you execute, and always ask yourself how your effort fits into your long-term plan.
4. Integrate Your Efforts
Today, there’s no such thing as single channel marketing. You can’t expect to reach your all your customers with a radio commercial. Not everyone in your target market will see your Facebook or Twitter post. And many people will never even visit your website or read your blog. That’s why diversifying your efforts is essential.
Disneyland reached across multiple platforms to promote Cars Land. They promoted it on the construction signs inside the park, as well as through social and traditional media, and much more, because they knew that to generate interest and spark conversations, they would need multiple ways to reach people.
Sound expensive? It doesn’t have to be. Sound like a lot of content to create? It doesn’t have to be. Learn where your customers are and reach them there. Then, repurpose your content for various platforms. Would that blog post you wrote make a great Tweet? Is there a customer question that would make a great YouTube video? Look at your marketing efforts holistically and integrate your efforts across multiple channels.
5. There’s Magic in the Details
Each time you visit Cars Land, you’ll likely discover something new. That’s because even the simplest details have been so painstakingly executed that it would be impossible to notice them all the first time around. Why did Disney go to so much trouble? Wouldn’t people have been happy if they’d just thrown together a new ride or two?
It all goes back to the earlier statement about how Disney doesn’t just do marketing, they create experiences. Part of creating those experiences is integrating the small details that allow people to get lost and forget there is marketing happening.
Once again, the magic question is, how do you apply that in your business? Paying attention to the details in your business can mean anything from responding quickly to customers or listening to their needs and implementing their suggestions. It can mean that you look at ways to make the buying experience/working relationship more pleasant. It can mean that you make it easy for people to share your content, give you referrals, or talk about your company. Whatever those details are for you, they could make all the difference and keep people coming back again and again.
Those are a few of the things I learned about marketing from Disneyland’s Cars Land. What do you think you could learn from it?
Melanie Donahoo has worked in many different areas of the advertising industry and has always utilized her strong writing skills. She’s written everything from blogs and billboards to sales pages and video scripts, and everything in between. She even wrote a stand-up comedy routine for a client. Today, Melanie owns her own copywriting and marketing and social media consulting company. She specializes in helping small business owners and entrepreneurs identify their audience and create powerful messages that resonate and drive sales.
Disney, Disneyland, Cars Land, etc are registered trademarks of Disney.
How To Be A Rockstar on Twitter – Video Training
June 18, 2012
One question I get asked on a regular basis is, “How did you guys get so many followers on twitter?” Though it’s hard to share the exact equation because our circumstances will differ from yours, I decided to share with you the information that I share with my marketing clients that will help you be more STRATEGIC in your marketing efforts on twitter.
Learn how you can maximize your efforts on twitter to have better connections with customers, increase traffic to your site and have a loyal following, this training is for you. In 38 minutes you’ll be able to understand a little more how Startup Princess grew from 1 follower to 25,000 followers in April 2011 to over 175,000 in June of 2012.
You’ll learn:
- What to tweet about
- How to grow a twitter following
- Creating a community that watches your tweets and retweets to their audiences
- Using twitter to drive traffic to your blog or site
- Utilizing twitter chats to support and grow your brand
- And more!
Here’s what Tiffany Peterson said:
“Michelle McCullough helped me DOUBLE my Twitter following within 30 days! Her proven strategies are a sure way to create a stronger social media presence, which is key in getting your message & marketing out to more people. I am grateful to have had her help!”
My clients pay hundreds of dollars for my private marketing consulting, but I’m making this training available for a limited time for only $19.95!
Order “How To Be A ROCKSTAR On Twitter” Here!
Disclaimer: Can we guarantee that you’ll reach 177,000 followers, too? No. Your results will vary based on your twitter goals, your industry, participation in the community, etc. Results are not guaranteed. You are responsible for your own outcome. Your success on twitter and in life depends upon your own decision and drive.
Let’s connect! Follow me on twitter. Follow me on Facebook. Check out my FREE video e-course on Working Smarter Not Harder here.
Michelle McCullough is the Managing Director for Startup Princess. Michelle became a partner in Startup Princess in 2008. She is responsible for event planning, marketing, affiliates, sponsorships and partnerships. Over the past 3 years she has coached women entrepreneurs and helped them grow their businesses from “dream in development” to established thriving businesses. Michelle is a speaker, strategist, success expert and a serial entrepreneur. She started Doodads Promotional Products when she was 19. And has also spent the last 12 years working in marketing and advertising. She’s worked in all aspects of the industry from production to creative and sales to management. On top of her full-time jobs, Michelle has cultivated her love for entrepreneurship by running Doodads as a successful side business. Today it continues to thrive. This year Michelle launched a coaching program called “The Life Balance Myth” to help busy entrepreneurs build thriving businesses AND meaningful personal lives. She believes that life balance is a myth, but she provides practical tools to achieve personal and professional success. You can learn more about Michelle at SpeakMichelle.com. Michelle has two children ages 4 and 2 and lives in Utah.
3 Ways to Make Your Marketing Go Viral and MORE from The Contagious Theory
February 1, 2012
Startup Princess Managing Director, Michelle McCullough, was invited to speak at TEDxBountiful on January 18th. Here is her TEDx talk. Lots of great juicy nuggets for business and life.
I See a Book In Your Future – Your Big Beautiful Book Plan – Book Review
January 25, 2012
Ever have one of those creepy moments where you decide to do something and a tool that you need shows up within days? Well, 
that happened to me a couple of months ago. I decided I was going to write a book. I mention this to a friend and they say, “You need to put together a book proposal.” Honestly, I had never heard that in the non-fiction world people write book plans before they finish books. Who knew? I start to panic. And then, BOOM! I get an email from a long time mentor and Startup Princess friend, Danielle La Porte about Your Big Beautiful Book Plan. Like a beacon of light sent straight from heaven. 
I’ve always been a huge fan of Danielle La Porte’s, even before she was the keynote speaker for Touchpoint in 2010 (You can see her keynote from Touchpoint here: http://www.ustream.tv/recorded/9788489), so I knew I’d love her. Linda was a wildcard, since her work wasn’t familiar to me before I got their online book . Ever since I’ve listened to Linda on the audio I thought for sure we could be BFFs (she just doesn’t know yet).
The book (more like an e-course its over 400 pages and hours and hours of video and audio) is A-MAZE-ING. I’ve been DEVOURING the chapters and soaking up every audio. I’ve been listening to the audios in the car over and over and there are two main takeaways that I want to share with you.
First of all, these girls know their stuff. They’ve done it. They’ve helped others do it. Their tips are timely, practical and produce results. They share case studies of themselves and clients, and even share the plans that helped them get agents and book deals. They really over-deliver in the content department. Every time I got to a new chapter, I was amazed at how much information and resources they provide. They take you through section-by-section on HOW to write a book plan, and tell you all the tips and also share the mistakes novices make. It’s a great straight read, and I have also enjoyed going to back to read certain sections I forgot, or catch an audio that reminded me about a key tool. It’s like the crystal ball for book plans.
Second, when I read this, I’m infused with confidence that I actually could launch a book deal and that it could work! The publishing world has always seemed elite, untouchable, complicated and bigger than me, but Danielle and Linda have provided the knowledge we need to break into the publishing world, find an agent and ultimately, produce a book plan that we will feel fantastic about. The chapters on telling your stories, finding your own voice and sharing your message with confidence have inspired me, and my book plan is underway!
Like anything else, great things take work. HARD work. A book plan is like writing a book about your book before you get to write your own book. However, lots of hard things done with passion produce great results. Some days are harder than others, but with Your Big Beautiful Book Plan, I have a blueprint to lead me to success. And since I now know that to do, the publishing world and book success don’t seem scary it seems thrilling, and I can’t wait for what this next year will bring!
Have you read Your Big Beautiful Book Plan? What were your takeaways? Please share them below and lets have a little book club right here.
Want to learn more about Danielle, Linda and Your Big Beautiful Book Plan?
I am GIDDY with excitement to announce that we’re hosting a FREE teleseminar on Thursday, January 26th, 2012 with Danielle La Porte and Linda Sivertsen, authors of Your Big Beautiful Book Plan.
To register to receive the call details go here.
Michelle McCullough is the Managing Director for Startup Princess. Michelle became a partner in Startup Princess in 2008. She is responsible for event planning, marketing, affiliates, sponsorships and partnerships. Over the past 3 years she has coached women entrepreneurs and helped them grow their businesses from “dream in development” to established thriving businesses. Michelle is a speaker, strategist, success expert and a serial entrepreneur. She started Doodads Promotional Products when she was 19. And has also spent the last 12 years working in marketing and advertising. She’s worked in all aspects of the industry from production to creative and sales to management. On top of her full-time jobs, Michelle has cultivated her love for entrepreneurship by running Doodads as a successful side business. In 2008 when Michelle quit her full-time job to be home more with her newborn son, she moved Doodads to the front burner and doubled the income in 2008 and doubled it again in 2009. Today it continues to thrive. This year Michelle launched a coaching program called “The Life Balance Myth” to help busy entrepreneurs build thriving businesses AND meaningful personal lives. She believes that life balance is a myth, but she provides practical tools to achieve personal and professional success. You can learn more about Michelle at SpeakMichelle.com and sign up for her free video e-course on “The Life Balance Myth” coming later this month. Michelle has 2 children under 4 and lives in Utah.
Announcing the 2012 Startup Princess Fairy Godmothers
December 1, 2011
This was a really tough decision to make. There are some super impressive women entrepreneurs out there! Thank you to all who applied.
Our Fairy Godmothers will serve as our experts for the year. They will share their knowledge and expertise through online posts, teleconferences and will speak at our live events. We look forward to working with them in 2012 and we look forward to providing you with the resources you need to have a fantastic year personally and professionally!
Here is our list of 2012 Fairy Godmothers!
Kelly King Anderson, Founder of Startup Princess
Kelly King Anderson
Kelly King Anderson, the Founder of Startup Princess has always been passionate about making a difference in the lives of others. Previous to Startup Princess Kelly worked as an Assistant Producer for a Radio Station, Account Executive for a Marketing Firm, and as a Freelance Publicist for an International Tae Kwon Do Champion, helping her client to receive national media attention on Today’s Show, CNN, and more. Kelly has been featured on the covers of Wasatch Woman and Utah Business magazines, Named one of the Top 30 Women to Watch in Utah Business and has published multiple business articles online and in print. Her specialties are in marketing strategy, PR, branding, life and business planning, and social media. The Startup Princess Twitter account updated by Kelly is considered an Elite account – ranked in the Top 25 of Most Powerful Women on Twitter by Twittergrader with over 130,000 followers.
Work/Life Balance Expert & Marketing Expert Michelle McCullough – Managing Director for Startup Princess
Michelle is the Managing Director for Startup Princess. Michelle became a partner in Startup Princess (http://www.startupprincess.com/) in 2008. Michelle has been focusing on event planning, marketing, affiliates, sponsorships and partnerships. Over the past 3 years she has coached women entrepreneurs and helped them grow their businesses from “dream in development” to established thriving businesses. Michelle is a speaker, strategist, success coach and a serial entrepreneur. She started Doodads Promotional Products (http://www.doodadspromotional.com/) when she was 19. And has also spent the last 12 years working in marketing and advertising. She’s worked in all aspects of the industry from production to creative and sales to management. On top of her full-time jobs, Michelle has cultivated her love for entrepreneurship by running Doodads Promotional Products as a successful side business. In 2008 when Michelle quit her full-time job to be home more with her newborn son, she moved Doodads to the front burner and doubled the income in 2008 and doubled it again in 2009. Today it continues to thrive. This year Michelle launched a program called “The Life Balance Myth” to help busy entrepreneurs build thriving businesses AND meaningful personal lives. She believes that life balance is a myth, but she provides practical tools for personal and professional success.
Strategic Entrepreneurship Expert – Adelaide Lancaster of In Good Company from Philadelphia, PA
Adelaide Lancaster, co-founder, is a successful entrepreneur who excels at making business ideas a reality and helping businesses grow to their potential. Adelaide is both a strategic thinker and a master implementer. She has spent her professional career dedicated to helping women find work that is meaningful and rewarding. Adelaide was recently featured in the book Upstarts!, as one of 60 Gen-Y entrepreneurs who are rocking the world of business. Adelaide was co-founder and Principal Partner of Berkman Fives a consulting firm that helped women professionals with career development and advancement and women entrepreneurs with business growth and efficiency. Adelaide also is a contributor to The Huffington Post and Daily Muse.
Adelaide also co-authored the book “The Big Enough Company”.
Sales Expert - Tiffany Walke Peterson of The Lighthouse Principles from Salt Lake City, UT
Before founding her own company, Tiffany worked with and for many popular authors and groups, both selling and teaching the content for Franklin Covey, The 7 Habits of Highly Effective People, Jack Canfield, The Success Principles, and The Chicken Soup for the Soul series, and Robert Kiyosaki, of the world famous Rich Dad, Poor Dad series. The opportunity to be mentored and trained by some of the world’s best authors, teachers, and content has significantly influenced her own successful results and the results she helps others to achieve today. Tiffany received many promotions in her corporate life experience, managing multiple sales teams and projects, with a responsibility for sales budgets that ranged from $7.5 million to $40 million in annual sales revenue. Due to her record breaking sales achievements, she was sought after to train and mentor her proven sales style, process, and techniques to other sales associates, of which ultimately led her career and her passion for training, speaking, and coaching to evolve into what is now her own business. Tiffany has successfully trained and coached hundreds of sales people, with an average of 30% increase in sales revenue due to her proven methods. Tiffany is the Founder and President of The Lighthouse Principles, Inc, a training and development firm offering proven methods and strategies to align individuals and organizations in creating success with their own goals, results, and purpose.
Traditional and Digital Publishing Expert - Ishita Gupta of Fear.less Magazine from New York City, NY
She understands the blogosphere, how to build a tribe of supporters, and how to use the power of the Internet to market ideas. She helps both first-time and veteran authors do just that. As Head of Hoopla and Media at The Domino Project, a new publishing house powered by Amazon, she launched 6 bestselling books, and helped market 100,000 copies of the most recent book, Read This Before Our Next Meeting, in the first month. She also launchedLinchpin: Are You Indispensable, one of the bestselling business books in 2010 (and had a page in the book.) She founded and runs Fear.less magazine, a popular digital magazine that profiles hundreds of bestselling authors, entrepreneurs, artists, thought leaders, and many others on how they’ve overcome fear; The magazine has been called “Fast Company meets Oprah” by its 10,000+ readers.
Product Development Expert - Jude Anker of Anker Consulting from Park City, Utah
Jude holds that innovation simply isn’t as unpredictable as many people think—that intentional innovation in product development is a systematic process. So much so that she’s currently developing a playbook on how leaders and teams can best ideate, conceive, develop, test, roll out, and improve their new market offerings. With focused expertise in both sustainable design solutions and strategic business planning, Jude has guided both corporations and independent inventors, including Little Giant Ladder Company, Connor Sport Court, BullFrog Spas, and Soul Pole ski and trek poles. A true connector, Jude offers a network of potential resources and specialized talent via her relationships with proven vendors in the areas of product design and engineering, business banking, IP law, PR, marketing services, and website design and development.
Branding Expert - Rebecca Servoss of Persnickety Graphic Design of Salt Lake City, UT
Rebecca Servoss is an extremely talented Graphic Designer and Branding Expert. She also has a background in corporate branding and marketing strategies. She graduated from the University of Utah with a degree in Marketing and Advertising. Since then she has served as graphic designer, brand manager and creative director at several large companies. After leaving “Corporate America” Rebecca opened the doors of her own successful graphic design and web agency. Her talents and abilities assist clients to not just have a pretty logo, but a powerful identity branding message. Not only does Rebecca have powerful business branding intuition and an impeccable eye for design, she also has a gift for guiding entrepreneurs to discover who they truly are so their essence and passion can be communicated properly in their identity branding.
Public Relations Expert – Cinnamon Bowser of Nail Taxi from Alexandria, VA
Prior to starting Nail Taxi, Cinnamon worked for 14 years in the public relations/communications arena. In the six years that Nail Taxi has been in business she has done all of their PR resulting in FAB coverage! Nail Taxi has received coverage in Family Circle, Entreprenuer, Fast Company, the Fine Living Network, Daily Candy (in multiple cities),The Knot network, Lucky, Allure, CNBC (Donny Deutsch), The Fine Living Network, Nails Magazine, NailPro, Washington Post, Washingtonian, Capital File, Chicago Sun and Tribune, local TV network affiliates, Small Business TV and dozens of web sites. Later this month we have a story coming out in Woman’s World and in the next few weeks Nail Taxi will be on Working Mother.com.
This incredible media coverage has allowed Nail Taxi to grow o cities across the United States and now the Bahamas! PR also increased my visibility and has helped me to win some prestigious awards including the 2008 Home-based business champion of the year for the U.S. Small Business Administration and a 2011 TOP 50 MOMPRENUER award from Babble.com.
Social Media Expert - Mandy Allfrey of The Buzz from Asheville, NC
Mandy is a digital marketing professional, speaker, and blogger, having over 12 years of marketing experience in multiple industries. The founder and CEO of Social Media Architecture Company, The Buzz, of Salt Lake City, UT. Clients located across the United States, Canada, & the Caribbean. Mandy engages with corporations, clients, and groups teaching the value of social media and best structuring the best strategies for your business. She is also the founder of Cafe Grace, a positive, uplifting environment on Facebook (www.facebook.com/cafegrace) that makes a positive impact and creates influence in the lives of others.
Online Marketing Expert – Desiree Scales from Bella Web Design from Atlanta, GA
Desiree Scales brings over 15 years of expertise in online marketing to customer projects at her award-winning company, Bella Web Design, Inc. With a background as a web designer for a major U.S. corporation, Delta Air Lines, Desiree delivers sound advice and outstanding solutions for her business customers. Her expertise and experience has evolved into a passion to educate people about online marketing and technologies that foster success. She has been a featured speaker at companies, conferences and seminars speaking on topics about web design, social media, online marketing and protecting teens on the Internet. Desiree also hosts The Bella Buzz, a weekly podcast dedicated to online marketing topics, tools and tips for business owners. Her podcast is popular among business owners around the world. Her company garnered a prestigious Webby Award Honor in 2011. Desiree has provided consulting for many companies including Microsoft, Delta Air Lines, Northside Radiology, Brand Mortgage and Marriott among others.
Revenue Expert – Monica Shaw from Revenue Breakthrough from New York City, NY
Monica Shaw, the business breakthrough specialist, Kellogg MBA grad, and business professor helps women business owners double their income within 12-18 months. Revenue Breakthrough is Monica’s 2nd six-figure company. Her corporate and teaching background allow Monica to show business owners how to step into their role as the CEO of their businesses. She shows them the HOW, every step of the process to grow their businesses to the next level, without going broke or crazy in the process. Monica is the author of: Creating Your Revenue Breakthrough – Five Steps to Doubling Your Income in the Next 60 Days, and the Money Magnet Kit. If you would like to monetize your marketing and increase your income be sure to check out her Money Magnet Kit. Get your copy at www.revenuebreakthrough.com/moneymagnet
What do you want to see on StartupPrincess.com?
October 22, 2011
Hello Startup Princesses!
We’re making plans for content for 2012 and setting our editorial calendar. We’ll also be selecting Fairy Godmothers to help us with articles and events based on the topics you care the most about.
Leave a comment below and share with us your top two topics. Choose from the list below or share some of your own!
Marketing/Advertising
Social Media
Sales
Manufacturing & Product Development
Graphic Design/Branding
Product Placement/Distribution
Legal
Accounting
Inspiration/Life Balance
Human Resources/Hiring Staff
Online Strategies
Operations, Processes and Systems
Research and Development
Creating Information Products
Thanks for sharing! We look forward to another great year with you!
Empowered Women in Prosperity Group Coaching Event Launches April 28th
April 7, 2010
Want to fuel your life with passion and purpose? Want to be liberated from your blocks so you can soar in business? Need a support group to help you focus and strategize? You are invited to experience total transformation! On April 28th-May 19th, Startup Princess Founder, Kelly King Anderson with join forces with Heather Madder, Author, Speaker, and Coach to host the exciting group coaching event “Empowered Women in Prosperity.” Want to learn more? Go to http://www.inlovewithmylife.com
