Meet Kim Celano – Founder of KC Bakes

By Michelle | Published February 2, 2012

I have the best job in the world.  I get to meet amazing, creative, powerful women entrepreneurs every day.  I met Kim through our #startupchat on Twitter.  She’s a great example of someone who turned their passion into a thriving business.  I love it when I meet people who say, “I need X.”  And then they make it and then make a great business around it!  Kim is one of those people.  So grateful to be connected with her and grateful for the internet and Social Media that made it all possible!

Name: Kim Celano

Education: M.Ed. Sport Administration

Professional Background: I’ve been working in a collegiate recreation setting for the past 7 years. I bake as a hobby in my spare time which is how I found the world of cake pops and came to create our cake pop stands.

What you wanted to be when you grew up: an author. When I was younger, my mom would sometimes take me to work with her on weekends, and I loved to bang away on the typewriter, hearing the cadence of the keys as I typed about this and that. I think I have a folder somewhere with some of the stories I wrote.

What are you? Baker, Crafter, Entrepreneur, Temple Owl

Brief Summary of your Start Up: KC Bakes creates high-quality handmade custom wooden cake pop stands. Not just for cake pops, our stands are the perfect kitchen accessory for any treat on a stick, be it sweet or savory. Very important to note, our cake pop stands are eco-friendly, freeing bakers and chefs from the mess, expense and non-biodegradable waste of Styrofoam.

Where are you located? We are an e-business, so we do not have a traditional ‘brick & mortar’ storefront. We ship out of Lancaster, PA.

Company website? www.kcbakes.com

What inspired you? A few years ago, I wanted to get a fancy custom cake for my husband’s birthday, but I couldn’t afford the high bakery prices for all of that fancy fondant work.  In a true Tim Gunn “make it work” moment, I Googled how to make fondant, baked hubby a really cool cake and started off on an accidental baking journey. I made cakes for about a year, until I stumbled into the world of cake pops.  After months of getting frustrated by the expense, mess and waste of Styrofoam, I collaborated with my dad, a master woodworker, and we built a wooden stand to hold my cake pops while I decorated them… cue my Oprah “aha!” moment!  (I have many tv-inspired “moments”).  Confident that I wasn’t the only frustrated cake pop maker, I founded KC Bakes, a custom cake pop stand business.

How long have you been in business? We launched in April 2011.

How did you fund it? Ourselves. Being an avid woodworking hobbyist, my dad already had the tools we needed. We purchased the first batch of wood planks and paint, and then repaid ourselves with the profits from our first few orders. The orders following have since been funding the business.

Do you have a Fairy Godmother (or Mentor)? I don’t have an official mentor, but there are a solid group of women entrepreneurs that I’ve befriended on Twitter that have been an incredible resource and support system – @BDKettlecorn (aka @MustlovePopcorn), @RaleighCakePops and @GoodiesForGifts. There are quite a few more, but I definitely tweet with these ladies the most.

Current Business Challenge? Finding the most efficient way to take orders. There are so many variables in ordering one of our cake pop stands – from stand size, to stick size, colors and designs. Not to mention shipping – depending on the size and quantity of an order, we can utilize flat rate boxes, however sometimes it’s cheaper to use regular Priority Mail.

What are you doing about it? I’m developing on an order form that streamlines some of the critical information I need from potential customers to formulate their Etsy listings. In the future, I’d like to have some kind of shopping cart feature on our website, however I’m not sure how that will work given all of the variables I mentioned earlier.

Favorite motivational quote: “Be the change you want to see in the world.” – Mahatma Gandhi

Favorite book? The last 8 books I read are all so great in their own respects (listed on my blog). But if I had to choose just one, I highly recommend The Great Starvation Experiment by Todd Tucker. I stumbled across it accidentally a few years ago in Borders, and found it absolutely fascinating – I think I read it in 4 days.

What do you do to relax? When I can get some quiet time, I love to read and do crafts.

What are you most proud of? That we have an international clientele. We haven’t even reached the one-year mark yet of being in business, and we have had orders from Canada, the United Kingdom, Belgium, Switzerland and Australia – it blows my mind that something we created is literally half-way around the world.

What advice would you like to offer other Start Up Princesses? Research your industry and network with people in that community. I have learned such an incredible amount of information because I’ve started participating in entrepreneurial groups like #startupchat. To interact with like-minded people is so important to learn new things, and to share what you know with others.

Favorite Magic Wand (tool/resource)? Our Cake Pop Stands!

If you could design a tiara, what precious stones would you use? My tiara wouldn’t need to have precious stones, just some cute owls on it… I can’t get enough owls.

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3 Ways to Make Your Marketing Go Viral and MORE from The Contagious Theory

By Michelle | Published February 1, 2012

Startup Princess Managing Director, Michelle McCullough, was invited to speak at TEDxBountiful on January 18th. Here is her TEDx talk. Lots of great juicy nuggets for business and life.

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Growing Your Business Without Sacrificing Your Relationships

By kcbakes | Published January 31, 2012

“Your family and your love must be cultivated like a garden. Time, effort, and imagination must be summoned constantly to keep any relationship flourishing and growing.” – Jim Rohn

Every entrepreneur has various relationships in their life.  They could be a daughter, sister, mother, aunt, niece, cousin, girlfriend, wife, partner, neighbor or a friend.  So how do you manage all of those roles in addition to being a businesswoman?  That was the topic of January 25th’s #startupchat, Growing Your Business Without Sacrificing Your Relationships, hosted by @startupprincess‘ managing director, @speakmichelle and business/marriage expert panelists, @DinoandShannon.

 

Q1. What struggles do you have running a business and preserving your relationships?

@DinoandShannon I struggle sometimes with disconnecting with work at night so I can engage w/family. Constantly working on that. With my clients, and even in our own marriage it can be stressful to not have a “steady income” if both are entrepreneurs.

@speakmichelle I know that one struggle I have running a biz and keeping my marriage going is time. I feel pulled in 100 directions.

@JHNannies I have found a common daily theme is an expectancy to do more and have results daily

@MCGustafson It’s about putting tasks in compartments of time. Working by a weekly plan sheet keep it all organized. Then sharing with hubby so it makes us feel like a team managing “our” calendars not just mine.

@WhatDoWomenThi1 My husband is so loud on the phone when we both work from home, I write a note that says ‘shsssh’!

TIP: @MarriageCheckup Have you tried to share your calenders with your husband? I use Google calenders and it works great!

 

Q2: Is your spouse/loved ones supportive of your entrepreneurial ventures? How do they show it? 

@DinoandShannon Yes- until we started working together & it created some new struggles to work on. I love that we do personal development together and are teaching it to our kids. So different then how I grew up!

@CKPFineArt My husband is wonderfully supportive. He asks how things are going, and he recognizes that what I do is important to me. Re: housework, I’m lucky enough to be at home, but it’s still tough. I budget an hour a day for domestic tasks and catch-up.

@radiantcosmetic Our loved ones are super supportive. They show it by lending a hand at our events and in lots of areas.

@BenitaWizeHouse Yes, very supportive in pitching in w/ un-done household chores so that things are done as a team.

@JHNannies Something I’ve started doing with my significant other is using Do.com it’s a fantastic way to organize time.

 

Q3: What other things can WE do as entrepreneurs to make it easier for our spouses/loved ones to support us in business?

@DinoandShannon Share our bigger vision and WHY for what we are doing & enroll them. Plus, set rewards when meet goals. Balance out “partnership” with time to be just boyfriend/girlfriend. Keep the romance alive=key to making more $ in biz. Make requests of what you need. Don’t expect spouse mind reading or assume they know. Define what is a date night, and what’s a “night out” for you. Date nights are pre-planned and more special. I also am a fan of making double batches of soups or casseroles and freezing 1/2 for later.

@speakmichelle I’m really working on ENROLLMENT this year. Not just what I’m working on, but WHY that task, project, event is important! I also think it’s a good idea to give them how they can support you. Help with kids, dinner, dishes, etc.

@MCGustafson Make them feel part of our business team not another thing/task to be managed.

@littlelambweb Set boundaries so your partner feels your just as important as your business. Even if your not a biz owner, don’t forgot to have your date nights!

@redheadJami Definitely ask and be specific. “I need help with this so that I can do this later or with you.” We choose several easy meals and several more detailed meals in our meail plan so that we can work those into our schedules.

TIP: @DinoandShannon Prioritize your to do list into A-B-C categories. Make sure the A’s get done everyday!

 

Q4: Do you carve out time each week to spend with family and friends? Date nights, etc? Are they regular times each week?

@DinoandShannon We likely do do a weekly night out (movie/dinner) and then once every month or so we go on a real “date” that’s pre-planned. For us, a date night is little “extra”. Concert-play-something diff than ordinary. Keep the spark alive ;-)

@BenitaWizeHouse Friday’s are our ‘Family Fun’ night where we do movies, games, crafts, etc. It’s great & we’ve been doing this for yrs.

@startupprincess I also schedule time with my kids. They don’t know that, but when that appt pops up its a reminder to focus on them.

@littlelambweb Tues and Weds are mine to spend as I want. Sundays are also off limits. Thats when i get my crochet on, lol.

@carlymelissa_x I do activities with friends, like regular games of soccer etc. It combines my fitness time with social!

 

Q5: Anyone have”relationship evaluation time”with loved ones? I ask, “rate me on a scale from 1-10″ “What can I do to improve?”

@DinoandShannon Dino and I evaluate on lil’ things nightly during pillow talk. Big things we do at weekly marriage mastermind. We also have weekly family council and let the kids give feedback/have a say @ family life.

@BenitaWizeHouse Great idea!!; don’t have one now, but I’m inspired to implement such an evaluation.

@FronteSentre I regularly ask my kids if they have anything on their mind or if they feel like they got enough “mommy time” this week.

@CarterMarissa We agreed that we wouldn’t discuss business in bed. Might sound silly but it helps keep business & pleasure separate, haha!

 

In the month of February, #startupchat will be talking about money, finances and profits. Mark your calendars for every Wednesday at 2pm EST, 12pm MNT!

 

Startup Princess guest blogger Kim Celano is the founder of KC Bakes, an online cake pop stand business.  Dedicated to her social media outlets, she has transformed KC Bakes’ reach from a small group of local bakers into an international audience of cake pop makers, bakeries and recently supplied stands for a new restaurant in California.  Kim is an avid baker and enjoys sharing her knowledge through tutorials on her blog, aptly named KC Bakes. She lives in Maple Shade, NJ with her husband.

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Your Questions – Asked and Answered!

By kcbakes | Published January 30, 2012

Each Wednesday, #StartUpChat is usually themed around a certain topic, but sometimes, entrepreneurs still have questions that don’t pertain to the subject at hand.  Chats like Wednesday, December 14th’s “Ask Anything Day” are a perfect opportunity to ask whatever is on your mind, and receive great feedback from other people in business.

A lot of important questions were asked, but not every single one was answered (see the list at the end of this post).  Each question and comment is linked to the contributor’s Twitter handle, so if you see an area where you can comment, please keep the converation going!  

What’s a good way to research a new industry for costs/margins? Any good resources? (@caroline_tweets)

@startupprincess Check trade publications and look at other’s pricing. You’ll also want to check pricing from manufacturers.  Look at your 10 biggest competitors and see what they charge.

 

 

What is the best way to sell yourself/your services to other businesses? (@NexGenPR)

@ParijatDesh Network like crazy! Get to know your clients so you can offer them what they need. Honestly, how you pitch it matters most. Find a niche or show that your get your client better than the experts do.

@startupprincess Share your knowledge and find ways to provide value. Blogs, newsletters, videos. Networking is also key! Start locally with the chamber of commerce.
@ColetteatC3 Being honest, having integrity, doing good work will follow you to others–word of mouth–the best way to advertise.

 

 

I would love to know if anyone has recommendations for how to sell tickets to an event with minimal cost to the business!  Anyone know of good sites/programs to help sell tickets for an event? (@ParijatDesh)

@thepinkboss I use eventbrite.com.  There is a small fee I do not remember the amount. It is very useful.  They only charge if there is a cost for the event.  They also have a directory where you can make your event searchable by others.
@startupprincess Eventbrite charges a fee based on the price of the ticket. Work the cost into the cost of your event.
@HopeSilhouette  I offer to sell tickets for local arts w/o a fee. expands customers. might ask a local shop owner.

 

 

I am looking to expand outside of my city. What is the best way to expand your brand nationally? (@thepinkboss)

@ParijatDesh Social media is great. Make sure your website is engaging for different areas!

@startupprincess PARTNERING. Look for others who can help you spread your message, and leverage your online following.

 

 

As a new start-up with little brand name recognition, what’s the best method for obtaining new clientele? (@BBrandMarketing)
@thepinkboss  I have joined local org. and attended networking events to meet clients and obtain referrals.
@startupprincess Networking! People do business with people they know like and trust. Build relationships.
@Su_ccess_ful Network, network, network! That’s what it’s about, getting to know people & getting them to know YOU!  Show them the value in your product/service!
@thinksocreative Getting more clients = doing good work for the clients you do have. Referrals are key! And then promoting the work you have…
Aside from networking, any other ideas for getting new clients? (@BBrandMarketing)
@startupprincess Videos. Help people learn tips about marketing and branding. Let them see your expertise.
 
What have been some of your most successful tactics in utilizing social media to promote your business? (@BBrandMarketing)
@thepinkboss I offer business tips of the day and links to bring my followers back to my website.
@startupprincess Track your time on social media. Don’t get too caught up in that you aren’t doing what makes you money.
 
Seems like traditional marketing strategies no longer work & it’s all about online/viral marketing. What do you think? (@ParijatDesh)
@redtype integrated marketing. pick & choose best channels most appropriate to your audience.
@CKPFineArt I think you have to incorporate traditional strategies, in an updated way, to the online marketing. If other people aren’t using more traditional methods these days. You’ll stand out for sure.
@thepinkboss I think there is a balance of both traditional & online. I still use direct mail campaigns that work well for me.
@thinksocreative It all boils down to one thing: the product. No amount of mktg (on or offline) will help unless ur product rocks!
I want to use Twitter to expand my customer base but not sure how? (@VickyLPLT)
 
@ParijatDesh You have to be online a lot and engaging with the community. Connect with leaders/clients & talk to them.
@speakmichelle Provide value. Link to your blog posts, and share tips on twitter. Also PARTICIPATE in the conversation.
@startupprincess The trick is getting people to respond. Provide offers and bonuses strategically in marketing.
 
OPEN QUESTIONS
Does anyone have advice on navigating through determining pricing? (@NexGenPR)
Do you recommend encouraging newsletter subscriptions so that we can give discount codes for products? (@ParijatDesh)
Any suggestions on tools to help conduct webinars? (@thepinkboss)
Hi this is shell from meetyouthere.ie, whats the best way to get ppl liking your FB page? (@ShellTV3)

 

 

VALUABLE ADVICE
@CKPFineArt  Something simple and easy to forget: be confident. You won’t get every sale; that’s ok. Your product may not be for everyone.  Your product will be great for those whose needs it meets. Also, know what your business doesn’t do. Sometimes it’s easy to fall into gray areas, because you want to please people. Don’t be afraid to recommend someone who can meet that customer’s needs. It can build goodwill all around. And it is helpful.  People remember the generous businesses. Don’t do it just to be remembered, but because that’s who you are. It’s worth it. If you’re going to meet with them in person, do your homework. Know who you’re dealing with and what their problem is.  Don’t be too quick to bring up money. That’s awkward for everyone. Let the client get to know–and like–you and your work.
@speakmichelle  Stop trying to hit EVERYONE, & market to specific niches. Your marketing will be better received.  Sit down and create a list of 4 unique niche markets and how you can target your marketing to meet their needs. Great exercise. The higher the cost of the good/service, the more personal the interactions should be; the more people pay the MORE they need to feel personally connected to you.  Remember the higher the $ of your product or service the longer the sales cycle is. Be patient. Keep your pipeline full. Speak to the pain. What pain does your PRODUCT solve?
@NexGenPR There is a fine line between giving a deal and underselling your product.  Too much emphasis is placed on money and less on value even though value is the important part.  Researching before a meeting is so crucial! They want to know that you have taken the time to get to know them.
@redtype Don’t over promise… under promise, over deliver instead.  Help your clients understand how you build value into their biz/lives.  Also need to help your clients understand the intrinsic value you ( & your biz) bring to their lives & biz.
@CarteBlanchebmt  Never lower your price when you can add value to your clients.
 
I hope you’ll join us for the next #startupchat, Wednesday at 2pm EST/12pm MTN!

Startup Princess guest blogger Kim Celano is the founder of KC Bakes, an online cake pop stand business.  Dedicated to her social media outlets, she has transformed KC Bakes’ reach from a small group of local bakers into an international audience of cake pop makers, bakeries and recently supplied stands for a new restaurant in California.  Kim is an avid baker and enjoys sharing her knowledge through tutorials on her blog, aptly named KC Bakes. She lives in Maple Shade, NJ with her husband.

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Meet Vasavi Kumar – Transformational Coach and Speaker

By Michelle | Published January 27, 2012

Vasavi is a passionate, dedicated coach who is ready to transform the way people think about themselves. She’s committed to helping people grow and develop personally and professionally and we’re happy to feature her here!

Name: Vasavi Kumar

Location: Originally from Long Island, NY. Moved to Overland Park, KS a year ago.

Education: Masters in Special/Elementary Education; Masters in Social Work from Columbia University

Professional Background: Certified Coach from Accomplishment Coach- an accredited International Coach Federation school

What you wanted to be when you grew up: I first wanted to open up my own restaurant and serve vegetarian dishes from all over the world. As I got older I wanted to be an international speaker that would motivate and inspire others to use their full potential.

What you are: a transformational coach and speaker

Summary of your Start Up: I started my coaching and speaking business in August 2010. I work with individuals and organizations to go deep into their core live their truth, and take actions that are in line with their purpose and vision

Where you are located: I am located in Overland Park, KS and all of my coaching sessions are done over the phone. However, if I am requested to speak out of state I work out the budget so that I can travel to other cities

Company Website? http://www.vasavikumar.com

What inspired you? When I was a child I travelled to India with my parents and I could see all the suffering that existed. I knew as a child that my purpose was to heal others from the inside out. Having gone through quite a bit of pain and suffering myself I realized at a young age that no amount of pain and suffering can stop you from living your best life unless you allow it too. I was also inspired by the happiness and peace that existed among people who seemingly had nothing. I knew from a very young age that happiness and peace was a way of being and was not dictated by how much one had or did.

How long have you been in business? 1 year and 3 months!

How did you fund it? The financial support of my parents, and any income that I made from my business I just put it right back into my business

Do you have a Fairy Godmother (or Mentor)? I am blessed to have three amazing coaches who support me in different areas of my personal and professional life.

Do you belong to any Business Organization or Networking Groups? I am a member of National Association of Women Business Owners, the Managing Director of Connections Club (a local Kansas city networking group), the Asian American Chamber of Commerce, the Heartland Coaches Association, and a member of the International Coach Federation

Current Business Challenge? Current business challenge is to educate the importance of personal growth and self-development as access to professional success. Many people think that they just need to focus on their business and do not have the awareness that the only thing stopping them from moving forward both personally and professionally is themselves!!!

What are you doing about it? I always offer people a 60-minute complimentary coaching session with me so that they can experience the power of transformational coaching. My goal is for people to have the breakthrough that they need to stop the pattern of self-sabotage and overwhelm and to take control of their lives, as opposed to letting life happen

Favorite motivational quote: I decided to start anew, to strip away what I had been taught. - Georgia O’Keefe; I also love “Get busy living, or get busy dying.” (Shawshank Redemption)

Family? I am newly married to my wonderful husband and best friend Ashish Patel

How do you balance family and business? I am very conscious of the fact that I have a tendency to put all of my energy into my work. So I have asked my husband to hold me accountable. I shut off my phone and leave it in the other room when we are together. I schedule personal well being time as well as relationship time. We also set aside time every night to ask each other what worked today, what didn’t work today and how we can improve upon what didn’t work. We have made it a practice to acknowledge one another daily, even for the “smallest” things.

Favorite book? The Dark Side of the Light Chasers by Debbie Ford

What do you do to relax? Go to the park with my puppy, Laney; Sit and do nothing (literally), cooks, read, and simply be.

What do you want to change most about your world? What I want to change most about my world is the conversation that people have with themselves and each other. I think if we can transform the face of communication, to come from a place of love and kindness, as opposed to fear and unkindness, we would actually move forward and be able to transform our world, as we know it.

What are you most proud of? I am most proud of my “bounce back” muscles. As I said before, I have gone through a lot in my life; things that could have knocked me down and kept me there. I am blessed to have an awesome support system and a resilient way of being.

What advice would you like to offer other Start Up Princesses? Quiet the chatter in your mind, follow the whisper of your heart, don’t let anyone tell you that you can’t do what you want to do, and the minute you start to second guess yourself, take a breath, get centered offer gratitude to the Universe, and take ACTION!!!! Also, definitely seek the guidance of a mentor or coach. Being an entrepreneur can get lonely so I would highly recommend working with a coach to keep you on track with your goals/

Favorite Magic Wand (tool/resource)? My bestest friend Stevi Speller

If you could design a tiara, what precious stones would you use? Black diamonds and sapphires

Your business is a manifestation of your passion and purpose. If your business doesn’t look the way you want it to look, or if you are having a “bad day” just reconnect with your Source and take it from there.

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I See a Book In Your Future – Your Big Beautiful Book Plan – Book Review

By Michelle | Published January 25, 2012

Ever have one of those creepy moments where you decide to do something and a tool that you need shows up within days?  Well, that happened to me a couple of months ago.   I decided I was going to write a book.  I mention this to a friend and they say, “You need to put together a book proposal.” Honestly, I had never heard that in the non-fiction world people write book plans before they finish books.  Who knew?  I start to panic.  And then, BOOM!  I get an email from a long time mentor and Startup Princess friend, Danielle La Porte about Your Big Beautiful Book Plan.   Like a beacon of light sent straight from heaven.  :)

I’ve always been a huge fan of Danielle La Porte’s, even before she was the keynote speaker for Touchpoint in 2010 (You can see her keynote from Touchpoint here: http://www.ustream.tv/recorded/9788489), so I knew I’d love her. Linda was a wildcard, since her work wasn’t familiar to me before I got their online book . Ever since I’ve listened to Linda on the audio I thought for sure we could be BFFs (she just doesn’t know yet).

The book (more like an e-course its over 400 pages and hours and hours of video and audio) is A-MAZE-ING.  I’ve been DEVOURING the chapters and soaking up every audio.  I’ve been listening to the audios in the car over and over and there are two main takeaways that I want to share with you.

First of all, these girls know their stuff.  They’ve done it.  They’ve helped others do it.  Their tips are timely, practical and produce results.  They share case studies of themselves and clients, and even share the plans that helped them get agents and book deals.  They really over-deliver in the content department.  Every time I got to a new chapter, I was amazed at how much information and resources they provide.  They take you through section-by-section on HOW to write a book plan, and tell you all the tips and also share the mistakes novices make.   It’s a great straight read, and I have also enjoyed going to back to read certain sections I forgot, or catch an audio that reminded me about a key tool.  It’s like the crystal ball for book plans.

Second, when I read this, I’m infused with confidence that I actually could launch a book deal and that it could work!  The publishing world has always seemed elite, untouchable, complicated and bigger than me, but Danielle and Linda have provided the knowledge we need to break into the publishing world, find an agent and ultimately, produce a book plan that we will feel fantastic about.  The chapters on telling your stories, finding your own voice and sharing your message with confidence have inspired me, and my book plan is underway!

Like anything else, great things take work.  HARD work.  A book plan is like writing a book about your book before you get to write your own book.  However, lots of hard things done with passion produce great results.  Some days are harder than others, but with Your Big Beautiful Book Plan, I have a blueprint to lead me to success.  And since I now know that to do, the publishing world and book success don’t seem scary it seems thrilling, and I can’t wait for what this next year will bring!

Have you read Your Big Beautiful Book Plan?  What were your takeaways?  Please share them below and lets have a little book club right here.

Want to learn more about Danielle, Linda and Your Big Beautiful Book Plan?

I am GIDDY with excitement to announce that we’re hosting a FREE teleseminar on Thursday, January 26th, 2012 with Danielle La Porte and Linda Sivertsen, authors of Your Big Beautiful Book Plan.

To register to receive the call details go here.

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BIO DANIELLE LA PORTE – I write about self-realization and livelihood, and love, at WhiteHotTruth.com, which seems to be working because it’s been called “the best place on-line for kick-ass spirituality” and over a million visitors have clicked on my sermons on riding your own creative edge. I’m an inspirational speaker, former Washington D.C. think tank exec, and the creator of The Spark Kit: A Digital Experience for Entrepreneurs. My new book, The Fire Starter Sessions (Random House/Crown Archetype) will be emblazing a bookshelf near you, in April 2012. Go get hot.
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BIO LINDA SIVERTSEN  – I’m a book proposal doctor, author whisperer, agent connector, idea-fairy, and huge-hearted cheerleader of creativity for writers of all genres — and every gold-plated publishing dream. In addition to authoring & co-authoring eight books — including Closer Than You Think (April 2012, Conari Press), Generation Green (Simon & Schuster), Lives Charmed (HCI), and the NY Times bestseller Harmonic Wealth (Hyperion) — I help aspiring authors land 6- and 7-figure book deals at my writing retreats in Carmel-by-the-Sea.

Michelle McCullough is the Managing Director for Startup Princess.  Michelle became a partner in Startup Princess  in 2008.  She is responsible for event planning, marketing, affiliates, sponsorships and partnerships. Over the past 3 years she has coached women entrepreneurs and helped them grow their businesses from “dream in development” to established thriving businesses.  Michelle is a speaker, strategist, success expert and a serial entrepreneur. She started Doodads Promotional Products when she was 19. And has also spent the last 12 years working in marketing and advertising. She’s worked in all aspects of the industry from production to creative and sales to management. On top of her full-time jobs, Michelle has cultivated her love for entrepreneurship by running Doodads as a successful side business. In 2008 when Michelle quit her full-time job to be home more with her newborn son, she moved Doodads to the front burner and doubled the income in 2008 and doubled it again in 2009.  Today it continues to thrive.  This year Michelle launched a coaching program called “The Life Balance Myth” to help busy entrepreneurs build thriving businesses AND meaningful personal lives.  She believes that life balance is a myth, but she provides practical tools to achieve personal and professional success.  You can learn more about Michelle at SpeakMichelle.com and sign up for her free video e-course on “The Life Balance Myth” coming later this month.  Michelle has 2 children under 4 and lives in Utah.

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Meet Sarah Hamel – Owner of Made You Look

By Michelle | Published January 19, 2012

I’m excited to introduce Sarah Hamel.   She started young and has run a successful business for 10 years.  I LOVE her advice to do one thing and to do it well.  Focus is key.

Name: Sarah Dougall

Locations: Canada

Education: 3 Years Jewellery Arts Program – George Brown College, Toronto

Professional Background: I started my business when I was 23, so I didn’t work professionally before then.

What you wanted to be when you grew up: A Gypsy

What you are: Jewellery studio and gallery owner – 2 locations

Brief Summary of your Start Up: I studied jewellery arts and learned that there was a need for a creation facility for professional jewellery designers. So, I opened a studio for 20 designers with a retail location.

Where you are located: Queen Street West in Parkdale

Company Website? www.madeyoulook.ca

What inspired you? Seeing that this city was missing something and creating a space that made life better for a whole community of creative people.

How long have you been in business? 10 Years

How did you fund it? Private Investor

Do you have a Fairy Godmother? My father was a business man, he has helped me all the way.

Do you belong to any Business Organization or Networking Groups? I am on the Board of the BIA (Business Improvement Association ) in Parkdale.

Current Business Challenge? Deciding what the next 10 years are going to look like.

What are you doing about it? Meditating

Favorite motivational quote: Fake it ‘till you make it.

Family? A 10 year old son, fascinating creature!

If so, how do you balance family and business? Carefully.

Favorite book? Catcher in the Rye.

What do you do to relax? Body Blitz.

What do you want to change most about your world? Hmmmm, let’s start with cigarettes. Do people still smoke? Haven’t we figured this one out yet?? C’mon people!

What are you most proud of? Not being afraid to imagine things the way I want them to be and then taking steps to make it happen.

What advice would you like to offer other Start Up Princesses? Do one thing and do it well, specialize in something so you have no competition, and do an amazing job so that you become a necessity.

If you could design a tiara, what precious stones would you use? – Something unexpected like pyrite or black diamonds.

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3 Ways to Preserve Your Marriage While Growing Your Business

By Michelle | Published January 17, 2012

If this message resonates with you, there are 3 upcoming resources for you:

1. Making Love and Money Work Event – Salt Lake City, UT – February 2nd or 3rd. Register here: http://mlmw.eventbrite.com/ Startup Princess is a sponsor of the event, so we’ll be there! Come and say hi! Use code “princess” for 50% off

2. I’m speaking at a Marriage Round-up in St. George, UT on February 11th. I’ll be talking about The 5 Love Languages. The event starts at 4:00 PM. For tickets or for more information, call the USU Extension office at (435) 634-5706.

3. Tara McCausland, one of the former Startup Princess Fairy Godmothers, is hosting a 4 part teleseminar series in February, that begins on the 8th and ends on the 29th.  Register for call details here: http://www.taramccausland.com/happily-ever-after-tele-seminar-series/

Interesting that just as I started doing more work in this area, other experts are stepping up to the plate to provide resources to preserve the marriage of entrepreneurs. I hope this video and these upcoming events serve you!

Share your tips, how have you preserved your marriage while running a business at the same time?

Make a Wish, Make it Happen!

Michelle McCullough is the Managing Director for Startup Princess. Michelle became a partner in Startup Princess in 2008. She is responsible for event planning, marketing, affiliates, sponsorships and partnerships. Over the past 3 years she has coached women entrepreneurs and helped them grow their businesses from “dream in development” to established thriving businesses. Michelle is a speaker, strategist, success expert and a serial entrepreneur. She started Doodads Promotional Products when she was 19. And has also spent the last 12 years working in marketing and advertising. She’s worked in all aspects of the industry from production to creative and sales to management. On top of her full-time jobs, Michelle has cultivated her love for entrepreneurship by running Doodads as a successful side business. In 2008 when Michelle quit her full-time job to be home more with her newborn son, she moved Doodads to the front burner and doubled the income in 2008 and doubled it again in 2009. Today it continues to thrive. This year Michelle launched a coaching program called “The Life Balance Myth” to help busy entrepreneurs build thriving businesses AND meaningful personal lives. She believes that life balance is a myth, but she provides practical tools to achieve personal and professional success. You can learn more about Michelle at SpeakMichelle.com and sign up for her free video e-course on “The Life Balance Myth” coming later this month. Michelle has 2 children under 4 and lives in Utah.

Posted in Startup & Grow | Tagged , , , , | 1 Comment

Monetizing Your Message The Millionaire Messager, by Brendon Burchard

By Michelle | Published January 10, 2012

My favorite thing in the world is to speak.  I love to speak.  I do a lot of speaking through Startup Princess and to entrepreneur events, youth groups, etc.  It’s  a joy.  Last March I decided that I was ready to share my messages and get them out in a bigger way.  Have you ever heard the quote, “When the student is ready, the teacher/master will appear.”  Well, as soon as I made that statement, masters appeared.  A previous Startup Princess contact, Tiffany Walke Peterson was everywhere, and I quickly hired her to coach me.

And then I was introduced virtually to Brendon Burchard.  The expert of experts.  He helps speakers, authors, seminar leaders and online marketers share their messages in a bigger way.

I have devoured his free online video content, which really over delivers.  As he recommends to experts across the country, if you provide quality content for free it allows people to experience you and what you offer, and then it makes it easier for people to want to purchase what you are offering them.  I know it works, because I bought things from him on this exact same structure.

If you’re looking for a good book, I recommend The Millionaire Messenger, by Burchard.  it’s a great start.  You can see my review below.

The Millionaire Messenger, by Brendon Burchard Review by Michelle McCullough

And, if you’re interested in learning more about Brendon Burchard, you can go here.

Share with us!  Have you read The Millionaire Messenger?  What was your key takeaway?  What books have you read that have really inspired you and taken you to the next level?

Michelle McCullough is the Managing Director for Startup Princess.  Michelle became a partner in Startup Princess  in 2008.  She is responsible for event planning, marketing, affiliates, sponsorships and partnerships. Over the past 3 years she has coached women entrepreneurs and helped them grow their businesses from “dream in development” to established thriving businesses.  Michelle is a speaker, strategist, success expert and a serial entrepreneur. She started Doodads Promotional Products when she was 19. And has also spent the last 12 years working in marketing and advertising. She’s worked in all aspects of the industry from production to creative and sales to management. On top of her full-time jobs, Michelle has cultivated her love for entrepreneurship by running Doodads as a successful side business. In 2008 when Michelle quit her full-time job to be home more with her newborn son, she moved Doodads to the front burner and doubled the income in 2008 and doubled it again in 2009.  Today it continues to thrive.  This year Michelle launched a coaching program called “The Life Balance Myth” to help busy entrepreneurs build thriving businesses AND meaningful personal lives.  She believes that life balance is a myth, but she provides practical tools to achieve personal and professional success.  You can learn more about Michelle at SpeakMichelle.com and sign up for her free video e-course on “The Life Balance Myth” coming later this month.  Michelle has 2 children under 4 and lives in Utah.

Posted in Opportunities, Startup & Grow | 2 Comments

Meet Shannon Watt of The Business of Marriage

By brooke | Published January 7, 2012

I met Shannon for the first time in the summer of 2011.  She is fun, personable, smart, and above all her passion to help dedicated entrepreneurs grow businesses without sacrificing their marriage is wonderful.  We see it all the time.  Women who are excited to start a business and then 6 months in are wondering why their marriages are in shambles.  Well, you can have both, and Shannon is committed to your success!  I’m excited to introduce you to her!

Name: Shannon Watt

Location: Salt Lake, Utah

Education: Northern Arizona University

Professional Background: I’ve been a serial entrepreneur for almost 20 years. My 5th grade teacher predicted I was too independent to work for someone else, and she was right! My husband has always been a performer, and eventually transitioned that into being a successful public speaker. I was initially terrified to ever be on stage, but with his encouragement, and some training, I’ve joined him in the movement to revolutionize marriages and reverse the divorce rate around the world. I’ve know done over 100+ trainings, and successfully mentored almost as many couples into creating more purpose, passion and play in their relationships.

What you wanted to be when you grew up: When I was younger I wanted to be a fashion designer or marine biologist.

What you are: Relationship Expert that speaks, mentors and writes on strengthening marriages, especially for women entrepreneurs.

Brief Summary of your Start Up:  I’m the creator of the Making Love and Money training series. As a trainer, speaker, mentor and body language expert, my passion is to assist women to infuse more purpose, passion, and play in their marriages while achieve equal success in their business.

Where you are located: Mostly on the internet, but I have an office in Sandy, Utah

Company Website? www.TheBizofMarriage.com www.makingloveandmoneywork.com

What inspired you? Watching too many of my friends, colleagues and clients lose their marriages in the pursuit of their career dreams. It hard for me to watch people become successful, at the expense of their relationships when I know there’s a way to be fulfilled in both areas of your life.

How long have you been in business? My husband started the Marriage movement for couples in general back in 2007, and I joined in about 2 years ago, and have now created my own programs specifically to support women entrepreneurs in their business.

How did you fund it? Bootstrapping from our own earnings and savings.

Do you have a Fairy Godmother (or Mentor)? I’ve had many mentors along the way. Right now Michelle McCullough has helped me with learning how to foster sponsorship relationships for my live events.

Do you belong to any Business Organization or Networking Groups? I am a part of the Utah Business Experts, Biz Divas, The Hub, and The Art of Business

Current Business Challenge?  Expanding my reach to married, successful women entrepreneurs on a global scale.

What are you doing about it? I’ve switched the bulk of my trainings from live events to on-demand video trainings so it’s instant deliverable, and globally accessible.

Favorite motivational quote: I have binders full of them, but the one that resonates with me currently is: “Want to promote world peace? Go home and love your family.” Mother Teresa

Family? Yes! I’ve been married to my best friend, Dino, for over 17 years, and I have 3 amazing kids that are the light of my life: Hannah 14, Avery 12, Hayden 11.

If so, how do you balance family and business? With short, concentrated, but powerful one-on-one time with each child, usually 2-3x a day. Having 3 kids in 3 years, I learned early on that I needed to be conscious in giving each of them some of my undivided time, everyday. When they were young, I implemented “Snuggle time” at various sections of our day. First, we have a tradition where the kids come in our room in the morning and climb in bed for a 3-5 minute hug, back scratch, “good morning” time. Then I try to schedule my work day to be home when they get home from school, so I can make them a snack and snuggle on the couch and hear about how their day went, and connect while they are unwinding from school. We have a standing rule that if anyone asks for some “special time”, I will stop what I’m doing and go talk to them in my room, and the other kids are not aloud to interrupt. This provides a safe place for them to share what’s going on in their world, what they’re feeling, ask sensitive questions, etc. Last, and most important, we make sure to go upstairs every night and have a family inspirational moment, family prayer, and give each child some quality alone time to share their highs and lows from their day, and what they want to create the next day.

By having these 2-4 points of contact with my kids, I stay in tune with them, no matter my busy schedule. If I’m traveling, I can do much of our routine over the phone so they don’t feel my absence as much.

Favorite book? I have too many to name just one, but I love personal development books, biographies, and non-fiction. I read novels only while on airplanes or vacation!

What do you do to relax? Naps! I also love to read, especially soaking in a bath. I enjoy massages, nature walks, going to the movies with my husband and letting my girls paint my toenails.

What do you want to change most about your world? More patience and acceptance of myself and my family. There’s a fine line between striving for excellence, and surrendering to what is, and let it be… it’s a balancing act.

What are you most proud of? That my husband and I have been serial entrepreneurs, working closely together for almost 2 decades, and we haven’t strangled each other!~ we still enjoy working & playing together.

What advice would you like to offer other Start Up Princesses? Get training and systems in place in your marriage and home first, so your husband and family will support the growth of your business, and not be torn apart by it. There’s nothing more heartbreaking than seeing a woman achieve her business goals while simultaneously getting a divorce. There’s a way to have them both be amazing!

Favorite Magic Wand (tool/resource)? The internet + Mac products & apps = bliss.

If you could design a tiara, what precious stones would you use? Diamonds, because the transformation from ordinary to extraordinary happens under pressure and time, kind of like business & life.

I’d love to gift my fellow princesses with a free 4-part video training on relationships~ you can find it at www.maritalrevolution.com

Please connect with me on @facebook/shannonlinderholmwatt

Or follow me on Twitter at: @dinoandshannon

 

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  Startup Princess is an international network committed to empowering Women Entrepreneurs by offering resources for women in business to support, mentor, collaborate, learn from, and inspire one another. In 2006, after struggling to raise funding for an initial startup business venture, Kelly King Anderson recognized an important market niche existed for reliable resources educating women desiring to start and grow successful businesses, thus Startup Princess was developed.

Successful women entrepreneurs understand that for every business venture, they are in charge of creating, organizing, developing, managing, and assuming all the risks associated with their enterprise. That can seem quite intimidating but as other women business owners will tell you, it’s a lot of work, but it’s worth it! Success is within your grasp and Startup Princess is here to help.

First, join as a member of Startup Princess and start building a solid foundation. Membership entitles you to a listing in the Startup Princess Online Directory where we list women owned businesses. You’ll also access exclusive content like articles, videos, and audio straight from your email inbox. Coupled with feature interviews, discounts on events, networking connections, and press opportunities, your Startup Princess membership will give any woman entrepreneur a great start for her business!

Then, take advantage of Touchpoint, our annual business conference for women entrepreneurs. Practical planning meets sky-high inspiration at this high-impact event for women business owners to network and develop their approach to business with wisdom and creative direction from other women entrepreneurs across the country.

Need a little help taking your business to the next step? Wish you had a fairy godmother like Cinderella offering you a helping hand? Now you can! Startup Princess is the home of Fairy Godmother Consulting, volunteer mentors sharing tips and insights to bless the lives of other women entrepreneurs.

Startup Princess can offer many benefits to women in business from future women business owners to successful women entrepreneurs. Please call or fill out our contact form with questions, concerns, or general interest and let us help you by giving you full access to everything Startup Princess has to offer!