How Did I Get Here? …A Spiritual Teacher and a Business Coach

Fairy Godmother Heather Madder shares the following:

I live in Arizona where it’s been said that there are 2 seasons.

Heaven and Hell.

Well, It’s August.

So, in the nicer meaning of the word….I’m in hell.

I happen to be a big fan of the great outdoors and because it’s never truly cold here, I can ride my bike 4-5 times a week all year around. (I love my bike just a little less than my children.)  There’s just something about being close the earth that makes me feel connected, happy…and totally alive. However, around 8am in August it’s already about 100 and one million degrees, which means that for a good ride, you get to be spinning and HOME by 7:00am, or you might be in trouble.

Last week it was about 6:15am when I hit the lake by my house and decided to stop for a few minutes.  I love this little lake.  It’s dotted by trees and a small band of ducks that always seem to be waiting for food (which I never seem to have.)  I propped my bike on a bench, began to walk and think about the big turns my life had taken this year.

I’m in a place that I never thought I’d be.

Until 12 months ago, I’d been working real hard at being a real small spiritual teacher.  I planned to write a bunch of books and teach as many people that would listen about life, love, God and a whole lot of other good stuff. I even used to get teased by some people that I’d never have to deal with real life because how can you get stressed when you’re “meditating in the mountains singing ‘feel good’ songs all day long.”  (welI, I didn’t really see it that way, but you get the idea.)

So, how does a nice, peace-loving stay at home mama like me end up teaching a bunch of people about money and business ??

In all my flower child time in the mountains, I never saw myself here.  Never.  During that time, if I would have seen a spiritual teacher start talking about business and money I might have had a quick thought pass through my mind …”fall off the true path much?”  Of course, I would have dismissed it right away because we all know that spiritual seekers aren’t judgmental

In that limited life picture, of course, I was missing two really important–no, essentials–parts of my own panoramic life view.
Aside from oh, let’s say, 100 healthy beliefs about money (that are God-centered), I was missing something else….the POWER TO CREATE.  It was a part of me, but it had not yet awakened, which meant that  I always felt ill at ease, even anxious, about my life’s work.  Even though it was “good” it was terribly limited…and deep inside I knew it.  So, while I was wholeheartedly dismissing all the business strategists and coaches all around me as “worldly,” I was stuck in a small, self-righteous prison reaching a mere handful of people.  Kind of hard to reach the world with a moving message, when you can’t pay your bills.

Unlocking TWO things made the difference.  
1. Healthy, God centered beliefs about money 
2. My own CREATION CAPACITY.  

Those are the things that changed the game for me.  Forever.

When I was able to take what I loved (teaching spiritual principles of transformation) and build a real, true business around it (not a nice little hobby)…I came down from that lonely mountain and jumped onto a highway of forward motion.

That is what made all the difference. For me, the POWER to CREATE is a primal drive.  The same drive that wants to push my body as fast as it can ride is the same fuel that drives me to build something big because of how it feels.  It’s a crazy rush to propel past my own limitations.  It’s exhilarating to face my fears, jump off a cliff of possibility and create something along the way for a safe landing.

Building big things is where we find our power and truly refine ourselves.  It’s where raw capacity moves to meaningful action.  It’s where desire finds an outlet and turns from being a dream in our heads to true reality.  It’s that pivot point where we must face our blind spots and start to see or we’re going to crash.  And….it’s where we do the impossible because we want to, and because, deep inside, we know we can.

This is why I love to build things.   I love creating my home so it’s happy, healthy & organized. I love it when my kids learn often from Scripture and they can all find matching socks in the morning.  I love to build things in my business, too.  It pushes me to places I’ve never been in my life.  Building a real, true business made me face every fear, every doubt, and a whole gamut of limiting beliefs I didn’t even know about.  Being a small town feel good spiritual teacher was awesome. I loved it at the time.  But I was kind of up there on the mountains saying great things to a few people, but not really pushing myself to grow and reach as many people as I could.

It is one thing to know something in your head….and another to put everything you know on the pavement and move forward in CREATION.

That’s why I love spirituality and business and why I teach other people about both of them.

This is the movement that I am a part of–making more out of people  and  more out of humanity.
Spirituality and business DO belong together.  It’s like two long lost   brothers who have been separated for awhile, but came from the same   home.  If you will open your mind just a crack you can see GOD in both   places.

It’s pretty basic.
1. KNOW what you love & what you’re good at.
2. CREATE a solution out of what you love, that improves other people’s lives.
3. BUILD something BIG around it to get it to as many people as you can.

Those three simple things are the exodus from a small limited life … into your own promised land, whatever that may be for you.

Maybe it’s time for you too to be do something bigger with what you’ve got.  Something that will change more people’s lives and not just the handful you’ve reached so far.  Build it baby, and know that it will REQUIRE ALL the belief, knowledge, skills and gumption that you can muster… and then more.
Every person has something inside of them that will make the world a better place.  EVERYONE.  Even you, especially you.  It lives inside of you as a dream, a book idea, a song, or a special gift or talent.

If that dream is still alive, maybe it’s time to come down from your own mountain and get to work.  BUILD Something.  Do it.  Go for it.  I say this with love, but some of you need to just stop whining about why you can’t and really get moving  

You will be a better person for it…and the world will be a better place because of it.

So, in 1000 words or less that’s how I got here. (Even though it was more like 10,000 miles  
That’s why I am here–and why you’ll see a whole lot more of us in  the near future.  Suzanne Evans, David Neagle, Steve D’Annunzio, Garrett Gunderson, are  some well on their way.  More are coming.

I’m one of the people acting as a bridge  between what has been two separate worlds.  Bringing God to the business  world; and bringing business tools to a lot of spiritual people who  don’t need to be so limited to follow God.

Time to hop back on my bike, get back on the trail, and drive this baby home.

If you are reading this, I have one last burning question ….

Will I see you on the path?

Heather Madder is a professional speaker, writer, and former-talkshow host turned business coach. She is the successful owner of HeatherMadder.com. In her own words, “The mission of my organization is to empower humanity to awaken to love, peace, joy, power, abundance, and freedom by offering educational and hands-on tools in the form of books, audio CD’s, articles, and live presentations.” Connect with Heather on twitter @heathermadder

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Startup Princess and Bank of American Fork offer 10 Scholarships for Touchpoint

Touchpoint, the Startup Princess Annual Conference for Women Entrepreneurs with presenting sponsor, Bank of American Fork is pleased to offer 10 Scholarships this year for those in need. NOTE: Scholarships are for the event ONLY, no travel, lodging or food outside of the lunch provided at the conference.

Women who have strong business ideas and challenging financial circumstances will be considered and are encouraged to apply. Deadline for application is Sept 18th.

To apply, please email Kelly <at> startupprincess.com with 1 paragraph of why you’d like to attend and why you feel that you deserve a scholarship.  ”Scholarship Application” in the subject heading. Thank you.

Many thanks to Bank of American Fork for making these scholarships possible!Bank of American Fork

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Video Marketing Competition: Deadline Sept 5th

If you haven’t already heard the great news, we’re hosting our 2nd annual video marketing competition at the Startup Princess Touchpoint conference. There’s amazing prizes this year for the 5 Finalists including tickets to Touchpoint and exclusive tickets to the Speakers/Sponsors dinner. The winner will get additional prizes including a ticket to Blissdom and a Kodak video camera. To see the full list of prizes and rules for entry please click here. Note that the deadline for submissions is September 5th!

A few posts that may help in your video marketing efforts:

How to Win a Video Contest link: http://contests.about.com/od/winningcontests/ht/winvideocontest.htm

Sarah J Bray (one of our Fairy Godmothers) recently wrote about what she’s learned on how to improve her professional videos: http://sarahjbray.com/2010/08/14-video-skills-ive-learned-in-the-past-60-days/

Mitch Joel’s post: Online Video can Kill Your Credibility: http://www.twistimage.com/blog/archives/online-video-can-kill-your-credibility/

Make a Wish, Make it Happen!

If you have any questions regarding the contest leave a comment or tweet me @startupprincess

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On and Offline Strategies for Building Successful Relationships

Relationships are everything in life and business. Think about the past month, how many times did a relationship lead to a sale, an introduction, or an opportunity? Ivin Misner of Business Networking International (BNI) is often quoted to have said, “Givers Gain”  Corporate Alliance, a Utah-based networking organization has a key phrase I love, “People do Business with people they know, like & trust” and remind their members, “At the root of every business transaction is a relationship”. So true!!

Here’s some tips for how to succeed in building successful relationships on and offline.

Be Friendly & Sincere. Ask about Their Needs. Share Resources. Introduce them to Key Influencers, Resources, Look for ways to Help.

Keep in Touch via online resources such as Twitter, Facebook, and Linkedin, email, texting, and phone.

#1 Question to ask of yourself & others: What do you need next?

Have a clear intention. Listen & respond with possible solutions, connections, etc. Offer your best every time. Do what you say you’re going to do right away. If you don’t know how to help say, “I don’t know anyone, but I’ll be on the lookout for you.”

When someone reaches out to you, thank them. Hand written notes leave a great impression. Send holiday cards. Birthday wishes. Get to know what’s important to them. Give them little gifts. Send them links to articles they might like, etc.

ATTEND EVENTS. Connect after the event for lunch if possible or follow up with a phone call.

Join an organization! Startup Princess :) Chambers of Commerce, Networking Groups, BNI, etc.

Seth Godin recommends that we be active in at least 1 online community. My favorites are Twitter, Facebook, Linkedin. Update daily. ALWAYS reply to people who reach out you with a request or need. Use Hootsuite.com to manage your online communities.

Get to know your consumers, and where they hang out online. Go there. Get active in conversation. Always looking for ways to SERVE by offering helpful comments, ideas, etc. don’t ever ‘pitch’ in a comment unless you’ve built and established a relationship.

Seek to get to know the high influencers in your industry. Watch for ways you can help or support them. Comment on their blog, updates, etc. Get on the phone and get to know each other better! Offer them something, introduction, take them to lunch, or offer a free ad on your site, free ticket to an event, etc. Support and cheer them on.

Identify your Key Connections 10-20 people who you want to keep in touch with on a regular basis. Check in with them and see what’s going on,  how you can help, etc. Don’t keep ’score’ on how many times you’ve helped them, etc.

In the end, you’ll have amazing relationships for a lifetime, not just for ‘business’. Some of my very best friends were met online and at events. Enjoy the opportunities ahead!

-Kelly King Anderson, Founder of Startup Princess

Want to connect with me? I’d love to. Tweet me @startupprincess


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WIN a Ticket to Touchpoint! Deadline: Saturday Midnight

If you’d rather WIN a ticket to our Annual Conference, Touchpoint than pay for one, listen up! Here’s your chance. And chances are (as of now, pretty darn amazing that you’d win) Click on over to Mom it Forward and follow the details on the contest and you could be joining us in SLC as our guest! The ticket also includes a free pass out our exclusive Speakers and Sponsors dinner too! Thanks to Jyl of Mom it Forward for hosting the Giveaway!

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Meet Rebecca Servoss, Founder and Owner of Persnickety Graphic Design

Meet Rebecca Servoss, owner of Persnickety Graphic Design. Rebecca will be sharing her wide range of expertise on branding at TouchPoint this September. Be a part of this event and register now! We hope to see you there!   

Hometown: South Jordan, Utah

Current Residence:  South Jordan, Utah

Education: BS in Marketing/Advertising, Minor in Graphic Design

Professional Background:  I’ve worked in marketing doing events, PR and design for 15 years. About 3 ½ years ago I left my corporate job and went out on my own and started Persnickety Graphic Design.

What you wanted to be when you grew up:  Remember Angela Bower from the 80’s show “Who’s the Boss”?  She was an advertising exec and I always dreamed of having her career.

What you are:  I am a business owner, a graphic designer, a marketing and branding guru, and a mom.

Brief Summary of your Start Up:  It was pretty simple, really.  I had been doing freelance design for several years, so I already had my computer and software and a pretty great portfolio.  In order to make Persnickety Graphic Design my full-time gig I had to find a few more clients.  I can’t tell you how important networking is.  Because of great relationships with former coworkers and clients people were referred to me, and I was able to lock in a few contracts.  This was all I needed.  I was a business-owner and I was determined to succeed.

Company Website? http://www.persnicketygraphics.com

What inspired you? I find inspiration all around me.  Literally.  I can be watching a movie or listening to music and find myself imagining designs.  Or shopping… window displays are another one of my favorite inspiration sources.  But when I am home and it is just me and my computer, I look to other great designers for inspiration.

How long have you been in business? 3 ½ years

How did you fund it? I don’t have a lot of overhead, which is lucky.  I work on a cash basis.  If I don’t have cash to pay for it, I don’t buy it.

Do you have a Fairy Godmother (or Mentor)? I have a couple… one is my dad.  He in a very successful entrepreneur (his computer business has been around since 1986 and his accounting business since 1975). Laura Dahl is my other mentor.  She was my instructor when I went back to school to get my web development certification.  She is a great resource and I’m lucky to have her.

Do you belong to any Business Organization or Networking Groups? Just StartupPrincess.

Current Business Challenge? Knock on wood… things are going really smoothly right now.  I have a good rhythm going as far as my time management is concerned.  I have a steady stream of work coming in, for which I am so thankful.  And my clients are happy.  I don’t really think I could ask for more.

What are you doing about it? Being grateful.

Favorite motivational quote: “Your imagination is your preview of life’s coming attractions.” Albert Einstein

Family? Two darling little girls (one 8 and one 3) and an amazing husband.

If so, how do you balance family and business? I’m lucky, my husband is very hands on around the house.  He does a lot of housework and spends a lot of time with the girls, which allows me to work

Favorite book? I love cookbooks… all cookbooks.  They are so perfect… you get a list of what to do and if you follow the instructions you are left with a yummy little surprise in the end.

What do you do to relax? I love TV.  It is a total escape for me.  I also love to bake.

What do you want to change most about your world? I wish I had more time so I didn’t have to work when my kids were around.  I try spend as much time as possible with them, but I wish it was more.

What are you most proud of? My little girls.  No question.

What advice would you like to offer other Start Up Princesses? Don’t ever lose sight of your purpose.  Why did you start your own business in the first place?

Favorite Magic Wand (tool/resource)? My computer – or should I say, the internet.  I use it every single day when I need to find an answer, or inspiration or even if I need to let out some creativity or blow off steam.

If you could design a tiara, what precious stones would you use? Actually, I wear a pink tiara while I work, but if I could design my own tiara using actual gemstones I would choose amethyst for clarity, aquamarine for insight, carnelian for precision, hematite to reduce stress, opal for imagination, peridot for prosperity, sapphire to help with communication, and turquoise because it’s my birthstone.

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Publicity 101: 3 Steps to Becoming Your Own Publicity Guru

Sarah Burningham, President of Little Bird Publicity, talks Publicity 101:

I had the chance to speak to a fantastically smart group of Startup Princesses (and Princes!) at last week’s Utah County Chapter Networking Lunch. And what a networking opportunity it was! Since not everyone could be there, I wanted to share some basic tips for becoming your own publicity guru. That’s right – you can be your OWN publicist. Because you have a story – don’t you? And at its heart, publicity is all about the story.

So Step #1 for becoming your own publicist is just that – FIND YOUR STORY.

To be a good publicist, you have to think like a journalist. Every time you try to get media coverage, whether it’s on a blog or in your local paper, you are basically crafting a news story. Your publicity story has to have an angle that’s worthy of being covered by the news media.

The thing that can be humbling is THAT YOUR PRODUCT OR SERVICE MIGHT NOT BE THE STORY. It’s part of the story, but maybe it’s not the whole story. You’ve got to step back and think, if I knew nothing about  my particular business? Would I read an article about it? What about my product or my business would appeal to a total stranger?

It might seem easy at first, but it’s really hard to think this way. That’s why I have a job! But the more you read news and think like this, the closer you’ll be to creating real stories about your business. Once you’ve got your story, you’re ready to start researching where to send it.

That’s Step #2 – RESEARCH, RESEARCH, RESEARCH.

Think about your customers and clients. Who are they? Where do they get their news? What blogs are they reading? What sites do they spend their lunch breaks reading and what morning TV shows are they watching while getting ready for the day? You have to LISTEN, you have to WATCH, and you have to READ. The media outlets you find during this process are the ones you want to reach with your news story. Through them you will ultimately reach your customer.

And that’s why it’s critical to do thorough research. Before you pitch anyone, you MUST know what they write about, who they are, and why they would be interested in your story. This the time consuming part of publicity but if you do smart research and find media outlets and reporters who would genuinely consider covering your story, your time is well-spent.

Now that you’ve got your story and you know who you’re reaching out to, you’re ready to actually pitch! That’s step #3 – SEND THE PITCH AND FOLLOW-UP.

I almost always start with an email pitch. It’s easy and non-intrusive. Plus, you can be calculated with what you write. A few things to keep in mind with your email pitch:

  • I NEVER send mass email pitches. If you were a reporter and someone sent you and everyone else within 500 miles the same pitch, you’d either be annoyed or think someone else was going to cover it or both. Keep all of your pitches personal. That’s why you did all that research!
  • This is not the time to write your novel. It needs to be short and sweet – and by that I mean 2-3 short (very short paragraphs) max. Every word counts when you’re pitching so choose them carefully.

After you’ve sent your pitch, you often have to play the waiting game. If a reporter doesn’t respond after a week or ten days, it’s ok to reach out again. You can do it by phone if you have a phone number, but I recommend no more than 2 phone calls or voicemails total. If you leave a message, keep it short and sweet, just like your email.

But…waiting and sending a follow-up email does not open the door for going back again and again. NO STALKING! In the same way that mass emails make you annoying, stalking is another hint that you can’t be taken seriously. If a reporter is interested, he or she will get back to you after you’ve made 2 or 3 thoughtful attempts at contact. If you haven’t heard back, the reporter is probably just not that into your story. It’s time to go back to Step #1 and find another news hook.

A final word of advice:

Don’t be frustrated if you don’t immediately get a feature. Publicity is a long-term process, but these tips will help you get started down the road to media magic. If you aren’t quite ready to pitch someone, it’s ok to just start thinking about news hooks and paying attention to media in general. That way, when the time is right, you’ll be ready to reach out and get the right kind of coverage at the right time.

Sarah Burningham is the Founder and President of Little Bird Publicity, a full-service boutique public relations and marketing firm that blurs the lines of old and new media to develop creative platforms for business, authors, and brands. She’s also the author of the teen advice books How to Raise Your Parents and Boyology. Visit Sarah and Little Bird online at: littlebirdpublicity.com or sarahburningham.com. You can also find her on Twitter, Facebook, and LinkedIn.

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32 Dinner Ideas For Mom Entrepreneurs

Ok, Startup Princesses I’m going to give you time & sanity by giving you 32 dinners that you can use!  Now keep in mind that my son Brendan is allergic to chicken, turkey, tuna, peanuts and tree nuts — so these meals are heavy on the beef, pasta and pork dishes.  Also, I’ve made these meals so many times that I know the recipes by heart — so if you want specific recipes, just email me and I’ll see what I can do. ;-) Most of them come from Ina Garten, Bobby Flay, Andrew Weil or my own head.  You can find the recipes for meatballs, pasta with vodka sauce and baked pasta with roasted vegetables here.  You can see the recipe for pasta with kale here.

On to the 32 dinner ideas! Click here to view and save my 32 dinners!

If for some bizarre reason you don’t like my 32 dinners, you can find some great dinner ideas here:

  • Whole Foods:  Get recipes and even make a shopping list on Whole Foods nifty website! (Love that place!)
  • The Dinner Spin: Make mealtime easier with simple online tools that plan, shop, cook, eat and budget.
  • Menu for the Week: A full week’s worth of dinner recipes and shopping lists sent to you by email — just print!
  • Food Network: Click on their Quick & Easy tab for DUH — quick and easy meals that will please the kids and make life easier for you.
  • Simple Mom:  Tsh Oxenreider makes dinnertime simple with a month-long menu plan.

Bon Appetit!

Heather AllardThe Mogul Mom, Heather Allard is a mother of three and a “Renaissance mom entrepreneur” who has developed products, offered a service and built a blog since 2001. She blogs at http://www.TheMogulMom.com and offers email coaching for mom entrepreneurs. Heather’s products have been seen on Access Hollywood & Pregnancy Magazine and are a best-seller in One Step Ahead. She’s been featured in Working Mother, Entrepreneur and The Well-Fed Writer: Back for Seconds. Contact her via Twitter: @themogulmom or through her site.

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5 Easy Ways to Build Your Digital Reputation

President of FSB Associates, Fauzia Burke shares the following:

Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not available just a few years ago, now make it possible for us to be proactive in maintaining, building and protecting our good name. Here are five easy ways to do just that:

#1 Set Goals

I am sure you have done this already, but just in case, first do a search on Google for your name in quotation marks. It is important to see what comes up on the first page. The first page of a google search result is precious real-estate. Then set up a simple spreadsheet so you can keep track of your digital footprint. Do a little research and spend some time collecting numbers. How many Facebook followers do you have? What kind of traffic do you get on your site? Once you have the numbers you can then decide on your goals.

Are you interested in growing the numbers of links/connections/followers or do you want more one-on-one engagement? Or are you more interested in getting retweets on Twitter (which, as Guy Kawasaki said recently is “now the sincerest form of flattery”). Once the goals are in place, track the results in the spreadsheet and adjust as needed.

#2 Learn
To accomplish any of these goals, you are going to need to learn. The new world of communication is moving quickly, which naturally lends itself to a couple of advantages. First, there is a lot of room for experimentation, so use your talents and skills to communicate in your own unique way. Second, this experimentation has led to collaboration, and smart people are sharing information all the time. Make sure you make time every day for “learning.” Look over sites and information to keep up with the developments in social media. Currently I am taking part in an online conference, called Social Media Success Summit 2010 and am learning a lot. And among the many sites I visit, one of my daily stops is: PR Daily News: Public Relations news and marketing in the age of social media.

#3 Develop Content

To communicate 24/7, which is now the expectation and the norm, you need to develop different types of content. Blogging is a great way to share your knowledge and collaborate with others. However, blogging can be a big undertaking. Blogging expert Denise Wakeman recommends that you blog 3 times a week. If that is a daunting task for you, try guest blogging on an established site or blog in your industry. Another way some of my clients have developed content is through books, ebooks, whitepapers, audio recordings, slide presentations and videos.

#4 Build Relationships

Building and maintaining relationships has never been easier. Those of us in sales and marketing have always known the value of relationship building, but now everyone needs to make it a priority. Make sure you have profiles on LinkedIn, and FacebookTwitter is a fantastic source of information, and an excellent place to learn. People on Twitter are eager and happy to help each other. To get tips on effective communication on these sites, I look to Cindy Ratzlaff who has a daily video tip along with regular blog posts on her site. Social media is an excellent way to build relationships, but don’t forget the value of face to face meetings, phone calls, hand written notes, and emails. It’s good to focus on important clients and influencers, but leave room for the “accidental” connections. Social media networking can be serendipitous, you never know which person may lead you to a new connection or client.

#5 Monitor

Social media alerts (Google or Social Mention) are a great way to monitor your name and/or industry. If something important happens in your industry you’ll know about it and can comment. If someone says something positive, a thank you goes a long way. If there is negative chatter starting up around your name or company, alerts keep you on top of it and you can jump in and take care of things quickly. I also use Addictomatic which is a great site for big picture monitoring.

There are many tools and resources now that can help us to become better communicators and better guardians of our reputations. I know it is a big undertaking, but the question to ask yourself is: If you are not investing in yourself, why should anyone else?

Fauzia Burke is the Founder and President of FSB Associates, a web publicity and social media firm specializing in creating awareness for books and authors. Founded in 1995, FSB’s mission is to give authors an opportunity to promote their work to an eager, targeted audience online. FSB is based in the NYC area.  For web publicity and social media news, follow Fauzia on a new Twitter feed: @WebSnapshotFacebook and The Huffington Post.

For more information please visit fsbassociates.com

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How to be More Productive: Let go of Perfection!

Ja-Naé Duane, author of “How to Start Your Business with $100″ shares with other entrepreneurs and small business owners how to become more productive. Click below to view Ja-Naé’s quick tip!

http://www.youtube.com/user/JaNaeDuane#p/u/9/mHF5b9PoMJc

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