Wendy Azad co-owner of Pulse Interactive Media was a sponsor of Touchpoint. This unique technology invited more participation and fun with our event. I loved it and can’t wait to use it again in a large group setting like a conference or competition. We used it for 2 sessions, the opening networking session and during ou
r Elevator Pitch competition when attendees and judges voted for the winner. During the opening session it was very valuable to see who was in attendance, where they came from, what their needs are in business, etc. so here’s the scores, check out details, including Oprah (last question)! 1.) Where did you travel from today?
Utah County 48.10% 38
Salt Lake County 39.24% 31
Davis County 3.80% 3
Weber County 0% 0
Wasatch County 3.80% 3
Other Utah County 3.80% 3
Out of State 1.27% 1
Totals 100% 79
2.) How did you hear about Startup Princess or our event today?
Responses (percent) (count)
Friend 22.97% 17
Startup Princess Email 16.22% 12
Organization Referral 13.51% 10
College 4.05% 3
T.V. 1.35% 1
Radio 4.05% 3
Magazine 5.41% 4
Newspaper 4.05% 3
Blog 9.46% 7
I know Kelly 18.92% 14
Totals 100% 74
3.) What stage of business are you in?
Responses (percent) (count)
Idea stage 13.75% 11
No idea, but interested in starting a company 1.25% 1
Planning 12.50% 10
Funding/Financing 3.75% 3
Just started my company 21.25% 17
Over 1 year 7.50% 6
2-3 years 16.25% 13
4-5 years 6.25% 5
More than 5 years 15% 12
Other (press “0”) 2.50% 2
Totals 100% 80
4.) What is the number one reason you’re an entrepreneur?
Responses (percent) (count)
Passionate about a product or service 51.25% 41
You are the provider in the home 8.75% 7
Support your family’s income 7.50% 6
Hobby 6.25% 5
Enjoyment from being an entrepreneur 22.50% 18
Other 3.75% 3
Totals 100% 80
5.) What is your biggest challenge as a business owner?
Responses (percent) (count)
Confidence 20.27% 15
Business planning 9.46% 7
Funding 14.86% 11
Selling my service/product 14.86% 11
Finding a manufacturer 5.41% 4
Managing finances 1.35% 1
Life-balance wile running a business 22.97% 17
Managing growth 8.11% 6
other 2.70% 2
Totals 100% 74
6.) How many kids do you have?
Responses (percent) (count)
None 18.18% 14
Expecting 7.79% 6
One 12.99% 10
Two 10.39% 8
Three 19.48% 15
Four 16.88% 13
Five 9.09% 7
More than five 5.19% 4
Totals 100% 77
7.) If you could ask a Fairy Godmother for any business wish, what would it be?
Responses (percent) (count)
Press/Media “Be on Oprah!” 42.86% 33
Support with childcare or cleaning, so I can work more 6.49% 5
Administrative Support Team 19.48% 15
Funding to grow to the next level 22.08% 17
Sell my business & retire 6.49% 5 Other
2.60% 2 Totals 100% 77
This post was sponsored by S. Joy Studios. Check out her services for awesome web and blog design. She did our site!








I found these statistics so interesting at Touchpoint last week, and I enjoyed seeing them again. Thanks for sharing!
I would say that if you interviewed 7777 female entrepreneurs you would find the same thing. It never phases me when I tell someone what I do and they almost always say, “Hey have you considered contacting Oprah?” Um, yes….uh YES! It is the golden touch for your product to have the fabulous Ms. O give you (or your company) that seal of approval. I don’t think there has ever been a better vehicle for promoting women in our life time.
Sad I was not there – but I um, would you mark me down as number 78 for my biggest mostest bestest wish for my company?
Jamie Lentzners last blog post…How Wholesale Businesses Get Paid